As the recommended third course of the specialization, Strategic Communication Campaigns, this course rounds out your communication campaign process knowledge by speaking to how to implement and evaluate the planning and execution of communication campaigns. This course offers an in-depth review of several case studies on how the specifics of paid, earned, shared, and owned media is evaluated as an example to draw from when considering your campaign plan. In the last module, you will evaluate integrated strategic campaigns to reinforce your knowledge of specific details to be aware of in the planning process.
How to Implement and Evaluate Communication Campaigns
Ce cours fait partie de Spécialisation Strategic Communication Campaigns
Instructeur : Erin Willis
Inclus avec
Expérience recommandée
Ce que vous apprendrez
Understand how to implement campaign tactics according to strategy.
Understand the importance of evaluation in campaign planning.
Understand campaign planning in its entirety.
Compétences que vous acquerrez
- Catégorie : Business Communication
- Catégorie : Marketing Communications
- Catégorie : Public Relations
- Catégorie : Marketing
- Catégorie : Advertising Campaign
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Partagez-le sur les réseaux sociaux et dans votre évaluation de performance
Il y a 2 modules dans ce cours
In this module, the implementation process is discussed. Implementation includes the execution and evaluation of the strategy and tactics. You will examine two case studies in-depth to review how the specifics of paid, earned, shared, and owned media is evaluated and what needs to be considered during implementation. These case studies are provided as an example to draw from when considering your campaign plan.
Inclus
10 vidéos6 lectures1 devoir1 sujet de discussion2 plugins
In this last module, you will evaluate integrated strategic campaigns to reinforce your knowledge of specific details to be aware of in the planning process. You will learn how to evaluate tactics so that changes might be made mid-campaign (if needed) to ensure success. Evaluation measures the meeting of campaign objectives. It is always good to pause and evaluate if your plan is working as intended. And if not, it is okay to make any changes that will bring you closer towards meeting stakeholder goals.
Inclus
7 vidéos1 devoir1 sujet de discussion
Instructeur
Offert par
Recommandé si vous êtes intéressé(e) par Marketing
University of Colorado Boulder
University of Colorado Boulder
Coursera Project Network
Erasmus University Rotterdam
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