Introduction to Enterprise Growth and Innovation

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Introduction to Enterprise Growth and Innovation

Instructeur : Marc H Meyer

Inclus avec

4 modules

Obtenez un aperçu d'un sujet et apprenez les principes fondamentaux.

niveau Débutant

Expérience recommandée

2 semaines à compléter

à 10 heures par semaine

Planning flexible

Apprenez à votre propre rythme

4 modules

Obtenez un aperçu d'un sujet et apprenez les principes fondamentaux.

niveau Débutant

Expérience recommandée

2 semaines à compléter

à 10 heures par semaine

Planning flexible

Apprenez à votre propre rythme

Ce que vous apprendrez

Identify the innovation challenges and opportunities faced by healthcare organizations in order to develop a fundamental framework for growth
Define the focus of an innovation for effective user-centered design
Segment organizations’ opportunities for innovation and growth based on different types of external and internal users, as well as by use cases

Compétences que vous acquerrez

Catégorie : Business Transformation
Catégorie : Target Market
Catégorie : New Product Development
Catégorie : New Business Development
Catégorie : Emerging Technologies
Catégorie : Market Opportunities
Catégorie : Growth Strategies
Catégorie : Customer Analysis
Catégorie : User Centered Design
Catégorie : Business Modeling
Catégorie : Innovation
Catégorie : Health Technology
Catégorie : Company, Product, and Service Knowledge
Catégorie : Critical Thinking
Catégorie : Digital Transformation
Catégorie : Technology Strategies

Détails à connaître

Certificat partageable

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Évaluations

15 devoirs

Enseigné en Anglais

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Il y a 4 modules dans ce cours

This course is best suited for individuals currently in the healthcare sector, as a provider, payer, or administrator. Individuals pursuing a career change to the healthcare sector may also be interested in this course.

The course explores the challenges and processes for harnessing technological innovation for new-business development, with special focus on digital healthcare transformation. You will gain an understanding of enterprise growth and innovation topics through readings, cases, and exercises, including learning how firms from different industries gain competitive advantage through distinctive products and services. The vast expertise of faculty combined with topic perspectives from the Mayo Clinic make this an engaging and unique course.

Innovation is a broad term. In this module, we’ll demystify the word and provide context by describing the different types of innovation using examples from a variety of industries. We'll also examine the barriers to innovation in today's organizations.

Inclus

8 vidéos11 lectures4 devoirs1 élément d'application2 sujets de discussion

8 vidéosTotal 26 minutes

Introduction to Innovation2 minutes
Meet your Faculty: Dr. Marc Meyer1 minute
Innovation Project Example3 minutes
Types of Innovation6 minutes
Types of Innovation in Healthcare3 minutes
Barriers to Innovation Part 14 minutes
Barriers to Innovation Part 24 minutes
Barriers to Innovation Part 33 minutes

11 lecturesTotal 128 minutes

Course Overview2 minutes
Syllabus - Introduction to Enterprise Growth and Innovation10 minutes
Meet your Faculty: Dr. John D. Halamka2 minutes
Academic Integrity1 minute
Course Project Overview5 minutes
Recommended Reading: The Fast Path to Corporate Growth5 minutes
Overview1 minute
Healthcare Innovation Examples10 minutes
Pro Tip for Overcoming Barriers to Innovation1 minute
Healthcare Innovation Project Milestone 2 Preview1 minute
Resources on Innovation90 minutes

4 devoirsTotal 194 minutes

Module 1 Quiz10 minutes
Module 1 Honors3 minutes
Question to Consider Before you Explore Innovation1 minute
Check Your Knowledge180 minutes

1 élément d'applicationTotal 2 minutes

Interactive: Barriers to Innovation in Healthcare2 minutes

2 sujets de discussionTotal 25 minutes

Meet your Fellow Learners15 minutes
Milestone 1: Project Proposal Ideas10 minutes

This module introduces you to an innovation framework to help drive innovation in a pragmatic, purposeful way. You'll learn how to implement that fundamental management framework for moving innovation forward in a positive direction. These concepts will be illustrated in a lesson on the Mayo Digital Health Platform.

Inclus

3 vidéos5 lectures5 devoirs1 évaluation par les pairs1 élément d'application

3 vidéosTotal 26 minutes

Pragmatic, Impactful Innovation4 minutes
The Power Tower Framework12 minutes
Mars Company Case Example10 minutes

5 lecturesTotal 44 minutes

Introduction —Horizon 1, 2, 3 Framework1 minute
Healthcare Innovation Example: Diabetes Management25 minutes
The Mayo Digital Health Platform15 minutes
Introduction to The Power Tower1 minute
The Power Tower Framework2 minutes

5 devoirsTotal 198 minutes

Module 2 Quiz5 minutes
Module 2 Honors3 minutes
Check Your Knowledge180 minutes
Check Your Knowledge5 minutes
Check Your Knowledge5 minutes

1 évaluation par les pairsTotal 60 minutes

Project Proposal60 minutes

1 élément d'applicationTotal 5 minutes

Interactive Infographic: Three Horizons Framework5 minutes

This module on user and buyer segmentation will cover some simple but powerful methods for further defining the focus for an innovation. We call this segmenting markets for growth - by users, buyers, and use cases - for the application of technologies and services.

Inclus

6 vidéos6 lectures3 devoirs1 élément d'application1 sujet de discussion1 plugin

6 vidéosTotal 29 minutes

Module Introduction5 minutes
Example of the Power Tower in Action5 minutes
Identify Adjacent Market Opportunities - Signify Example7 minutes
Customer Segmentation Template 1 - External Facing Projects2 minutes
Customer Segmentation Template 2 - Internal Business Process5 minutes
Developing Growth Strategies - Medication Management Example6 minutes

6 lecturesTotal 56 minutes

Introduction1 minute
Practice - Customer Segmentation Template 130 minutes
Application to Internal Process Innovation5 minutes
Applying Customer Segmentation Template 2 Example5 minutes
At-Home Healthcare Services14 minutes
Healthcare Innovation Project Milestone 4 Preview1 minute

3 devoirsTotal 43 minutes

Module Quiz30 minutes
Module 3 Honors10 minutes
Check Your Knowledge3 minutes

1 élément d'applicationTotal 2 minutes

Infographic: Process for Adjacent Markets2 minutes

1 sujet de discussionTotal 10 minutes

Project Milestone 3: Customer Segmentation10 minutes

1 pluginTotal 2 minutes

Medically Home: At Home Initiative Mayo Partner2 minutes

Breakthrough scientific discovery might happen in moments of brilliant, individual thought and experimentation; innovation, on the other hand, is the application of existing and new science and technology to user problems in specific use cases. This module examines the methods required for effective user-centered design.

Inclus

3 vidéos5 lectures3 devoirs1 évaluation par les pairs1 élément d'application1 sujet de discussion

3 vidéosTotal 18 minutes

Module Introduction4 minutes
User Centered Design Process5 minutes
Identify Different Types of Users and Buyers10 minutes

5 lecturesTotal 67 minutes

The Philosophy of the User-Centered Design1 minute
Users, Buyers, and Use Cases1 minute
User Needs Template 1: Target User, Use Case, and Buyer Focus2 minutes
Congratulations1 minute
User-Centered Design Resources62 minutes

3 devoirsTotal 9 minutes

Module 4 Quiz3 minutes
Module 4 Honors3 minutes
Check Your Knowledge3 minutes

1 évaluation par les pairsTotal 120 minutes

Final Project Presentation: Proposal with Target Users/Buyers120 minutes

1 élément d'applicationTotal 5 minutes

Electric Vehicle (EV) Example5 minutes

1 sujet de discussionTotal 30 minutes

Share Your User Experience30 minutes

Instructeur

Marc H Meyer

Northeastern University

4 Cours933 apprenants

Offert par

Northeastern University

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