This course was developed for professionals from any area who wish to improve their knowledge of strategy and who intend to apply this knowledge to their personal and professional life.
Ce que vous apprendrez
Understand a business scenario
Use strategic tools
Identify another player’s strategy
Détails à connaître
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5 devoirs
Découvrez comment les employés des entreprises prestigieuses maîtrisent des compétences recherchées
Élaborez votre expertise du sujet
- Apprenez de nouveaux concepts auprès d'experts du secteur
- Acquérez une compréhension de base d'un sujet ou d'un outil
- Développez des compétences professionnelles avec des projets pratiques
- Obtenez un certificat professionnel partageable
Obtenez un certificat professionnel
Ajoutez cette qualification à votre profil LinkedIn ou à votre CV
Partagez-le sur les réseaux sociaux et dans votre évaluation de performance
Il y a 5 modules dans ce cours
This week's goal is to introduce the concept of strategy. We will discuss how strategy is an ancient concept, whose basic principles are the same since ancient times until today. We present the mission, vision, and values and describe the importance of understanding the external environment in which the company is inserted.
Inclus
10 vidéos5 lectures1 devoir1 évaluation par les pairs
In this week we will discuss the internal analysis techniques, that is, the activities directly and indirectly related to the company's purpose, and the VRIO technique, which helps us understand which of the internal resources determine the sources of competitive advantage.
Inclus
5 vidéos3 lectures1 devoir
This week is dedicated to the study of the SWOT - TOWS technique, which allows you to identify how to use internal resources (both strengths and weaknesses) to deal with the opportunities and threats generated by the external environment. The student will realize that this technique is different from the traditional SWOT technique.
Inclus
4 vidéos1 lecture1 devoir
Week 4 is dedicated to the discussion of Strategic monitoring techniques. Strategic monitoring is important because macro-environment variables change frequently. Therefore, it is important to use a professional system to identify changes, understand what they mean and how they affect the company's business.
Inclus
7 vidéos4 lectures1 devoir1 sujet de discussion
Week 5 is dedicated to the study of generic strategies, as presented by Porter. A generic strategy is a way for the company to position itself within the industry, and each of the generic strategies indicates how to use company elements to avoid direct competition against other companies that use other generic strategies.
Inclus
6 vidéos3 lectures1 devoir1 sujet de discussion
Instructeur
Offert par
Recommandé si vous êtes intéressé(e) par Business Strategy
Fundação Instituto de Administração
Fundação Instituto de Administração
University of Maryland, College Park
The Open University
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Foire Aux Questions
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