Develop the required skills for successful product development, problem-focused innovation and technology commercialisation that help create new businesses or existing companies to improve performance. This comprehensive course is designed around the principles of 'Disciplined Innovation'.

The course will also provide students the knowledge to make informed career choices, help entrepreneurs create a new technology venture, enable brand managers to launch successful new products and researchers to commercialise their technology. Deployable ‘frameworks’ and ‘assessment scorecards’ can be used by learners in their real-world research and business environments. In the first module, you will learn about the ‘8-C Problem Discovery Framework’ and ‘8-P Product Development Framework’ which can be used to identify real-world unmet needs and then develop products and services to meet them. In the second module, you will learn about the ‘WIMF – Winning in Market Framework’ which can help launch successful new products and services in highly competitive markets. Learners can also understand the Technology Readiness Levels (TRL) which will help them validate technology and innovation for use. In the third module, you will learn how to lead the commercialization of technology and innovation effectively and 'Disciplined Innovation' with the '360 Degree Balanced Scorecard'. You will also learn how to drive 'Disciplined Innovation' in a corporate or academic setting with a '360 Degree Balanced Scorecard’. This structured approach can be used to deliver high-quality outputs across the entire innovation process by multi-disciplinary teams. This course complements 'BUS101 & BUS102 Introduction to Business Management' courses. Together, the three courses provide the knowledge and skills to lead high-performing, innovative businesses.