This course will provide a comprehensive view of major and principal gift development work for students who seek to build upon their experiences gained in the introductory session. Participants will gain an understanding of the philosophy and strategies implemented in major gift development including prospect identification, how to initially engage a potential major gift donor, the process of cultivation and moves management, effective proposal writing, making a successful ask and on-going donor stewardship. Students will practice fundamental major gift development skills by developing their own prospect strategy, producing essential documents to support the process, and engaging in role playing activity to simulate interaction with prospects and donors.
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Major and Principal Gifts
Ce cours fait partie de Spécialisation Fundraising and Development
Instructeur : Jason Wohlman
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Il y a 5 modules dans ce cours
In this module, you will be able to recall terminology used related to acquiring and managing Major and Principal Gift donations. You will be able to use guides to help develop and manage a Major Gifts Program. You will be able to identify eight elements of belief and confidence that indicate the likelihood of substantial giving. You will be able to recognize a prospective major gift donor and be better able to motivate their giving.
Inclus
8 vidéos1 lecture1 devoir2 sujets de discussion
In this module, you will be able to recognize the purpose and goals of prospect research and identify elements of prospect research. You will be able to examine how to determine a prospect's capacity for philanthropy. You will be able to research and identify potential prospects for your organization.
Inclus
7 vidéos1 devoir1 évaluation par les pairs1 sujet de discussion
In this module, you will be able to start the cultivation process and open the door with a prospective donor. You will be able to identify the objectives of an initial visit. You will be able to reflect on the donor's interests and building donor involvement.
Inclus
7 vidéos1 devoir1 évaluation par les pairs1 sujet de discussion
In this module, you will be able to write an effective proposal for major or principal gift development. You will be able to consider the structure of a successful solicitation strategy and practice making ‘the ask.’ You will be able to use closing techniques and negotiate with your prospective donor.
Inclus
10 vidéos2 lectures1 devoir1 évaluation par les pairs1 sujet de discussion
In this module, you will be able to discuss what it means to close a gift so that it is official for your organization. You will be able to draft a gift agreement and ensure it complies with gift acceptance policies. You will be able to develop an appropriate stewardship strategy of your donor.
Inclus
5 vidéos1 devoir1 évaluation par les pairs1 sujet de discussion
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Recommandé si vous êtes intéressé(e) par Business Strategy
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Révisé le 3 janv. 2022
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