What Is the Project Management Triangle?
February 7, 2025
Article · 5 min read
Recommended experience
Beginner level
Need a basic understanding of digital marketing principles and familiarity with Meta Ads Manager. No prior experience with AI tools is required
Recommended experience
Beginner level
Need a basic understanding of digital marketing principles and familiarity with Meta Ads Manager. No prior experience with AI tools is required
- Create optimized sales ad campaigns using Meta Ads Manager’s GenAI tools. - Set up objectives, target audiences, and placements efficiently.
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October 2024
Only available on desktop
Did you know that leveraging AI in advertising can significantly boost engagement and streamline the ad creation process? In today's fast-paced digital marketing landscape, staying ahead with innovative tools is essential. This Guided Project was created to help aspiring digital marketers and small business owners harness the power of Meta Ads Manager's Generative AI (GenAI) features to create impactful advertising campaigns.
More specifically, in this 1-hour long project-based course, you will learn how to: 1. To create an ad set, including setting the campaign objective , target audience, and budgeting 2. To effectively use Background Generation, Text Variations, and Image Expansion features to create visually appealing and engaging advertisements, applying best practices 3. Troubleshoot common issues encountered while using GenAI features to ensure smooth ad creation and management. To achieve this, you will create a complete advertising campaign by working through a real-world scenario. Acting as an entry-level Digital Marketing Specialist for Bella Beauty, a small cosmetics business, you will plan, design, and prepare an ad campaign using Meta Ads Manager's GenAI tools, simulating a real-world marketing project. This project is unique because it combines theoretical knowledge with practical application, allowing you to gain hands-on experience with cutting-edge AI tools in digital advertising. In order to be successful in this project, you will need a basic understanding of digital marketing principles and familiarity with Meta Ads Manager. No prior experience with AI tools is required, as you will learn everything you need throughout the course
In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:
Create a campaign, Choose its objective, define your target audience, set a budget and schedule, use GenAI tools for visuals and text, and explore alternatives if GenAI features aren’t available.
Need a basic understanding of digital marketing principles and familiarity with Meta Ads Manager. No prior experience with AI tools is required
The Coursera Project Network is a select group of instructors who have demonstrated expertise in specific tools or skills through their industry experience or academic backgrounds in the topics of their projects. If you're interested in becoming a project instructor and creating Guided Projects to help millions of learners around the world, please apply today at teach.coursera.org.
Skill-based, hands-on learning
Practice new skills by completing job-related tasks.
Expert guidance
Follow along with pre-recorded videos from experts using a unique side-by-side interface.
No downloads or installation required
Access the tools and resources you need in a pre-configured cloud workspace.
Available only on desktop
This Guided Project is designed for laptops or desktop computers with a reliable Internet connection, not mobile devices.
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By purchasing a Guided Project, you'll get everything you need to complete the Guided Project including access to a cloud desktop workspace through your web browser that contains the files and software you need to get started, plus step-by-step video instruction from a subject matter expert.
Because your workspace contains a cloud desktop that is sized for a laptop or desktop computer, Guided Projects are not available on your mobile device.
Guided Project instructors are subject matter experts who have experience in the skill, tool or domain of their project and are passionate about sharing their knowledge to impact millions of learners around the world.
You can download and keep any of your created files from the Guided Project. To do so, you can use the “File Browser” feature while you are accessing your cloud desktop.
Guided Projects are not eligible for refunds. See our full refund policy.
Financial aid is not available for Guided Projects.
Auditing is not available for Guided Projects.
At the top of the page, you can press on the experience level for this Guided Project to view any knowledge prerequisites. For every level of Guided Project, your instructor will walk you through step-by-step.
Yes, everything you need to complete your Guided Project will be available in a cloud desktop that is available in your browser.
You'll learn by doing through completing tasks in a split-screen environment directly in your browser. On the left side of the screen, you'll complete the task in your workspace. On the right side of the screen, you'll watch an instructor walk you through the project, step-by-step.