In this second module, we’ll explore the editing techniques used to captivate consumers of social media videos. We’ll explain why it’s necessary and crucial to hook your audience’s attention right away, and how you might do this. Creating such videos doesn’t require months of learning. We’ll recommend certain editing apps that will help you create outstanding videos. Learn about the many transitions you can use, including some that you can innovate yourself to spice up your videos. We’ll introduce to kinetic typography as an editing technique that will make text on screen more visually appealing, and we’ll tell you more about the use of jump cuts as a stylistic choice.

In this third and final module, we’ll revisit the “invisible cut” and the ways that you can edit continuity seamlessly. Natural wipes are a common fixture in traditional editing, and we’ll look closely at some examples of this technique in film. As an exercise, we’ll provide the footage so you can experiment with natural transitions yourself. We’ll also dive back into match cuts, identifying several different types that can infer certain connections between themes or ideas. We’ll introduce you to the fast cuts and incredible transitions of filmmaker Edgar Wright. He learned that editing begins not in post-production, but in pre-production with the use of animated storyboards. We’ll also revisit the most common sound bridge technique – the J-Cut, and how they can be great ways to smooth out otherwise jarring edits or even to jump forward in time. Finally, learn about the use of eyeline match to help motivate the edit. We’ll show you several examples where the eyeline matches must follow the 180-Degree Rule. In your final assignment, apply the techniques you learned during this specialisation to edit a short narrative. As always, we’ll provide the footage, you have all the fun! Thanks for joining us on this insightful exploration into the evolution of video editing techniques!