Today, there is demand for people skilled in Sports Marketing. Organizations want your expertise to strength and grow customer bases and teams want to enlarge their fan base, attract new sponsors to their sport, build strong programs with existing sponsors, and run their fan conventions and other events. In addition, a wide range of companies recognize the value sports relationships have in positioning and building their brands. In this Sports Marketing MOOC, you will learn:
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Il y a 6 modules dans ce cours
Welcome to the first module of Sports Marketing. This course showcases sports-specific marketing strategies and trends. In subsequent modules, we will discuss how sports marketing is both similar and different from other kinds of marketing, but to start our course, we’ll provide a broad overview of the differing aspects of sports marketing and will also break down the components of sports marketing as a concept.
Inclus
10 vidéos2 lectures1 devoir1 sujet de discussion
In Module 2, we will examine the difference between service and product marketing and why sports marketing has some overlap with both of these areas. We will also explore the world of event marketing.
Inclus
5 vidéos1 lecture1 devoir1 sujet de discussion
This module will explore how to gain value in brand and sponsorship partnerships. Licensing and dynamic ticket pricing, and the potential value of both will also be touched on.
Inclus
8 vidéos1 lecture1 devoir1 sujet de discussion
This module will cover the primary areas of communication in sports marketing. Sports-specific trends in public relations will be highlighted, along with specific examples. This module will also include a thorough overview of how to draft an effective press release.
Inclus
5 vidéos2 lectures1 devoir1 évaluation par les pairs1 sujet de discussion
This module will continue the focus on sports communication, with a deep dive into sports-related pubic relations and crisis communication. Issues and strategies surrounding social media and celebrity handling will also come into focus.
Inclus
6 vidéos1 lecture1 devoir1 sujet de discussion
Where would professional sports be without fandom and loyalty? We close this course we an exploration of the these concepts that make up the bedrock of professional sports and sports marketing. We will also touch on the topic of sports agents and take a look to the future with a video highlighting global sports diplomacy.
Inclus
6 vidéos2 lectures1 devoir1 évaluation par les pairs1 sujet de discussion
Instructeur
Offert par
Recommandé si vous êtes intéressé(e) par Marketing
Fundação Instituto de Administração
IESE Business School
IE Business School
University of Michigan
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