Have you ever dreamed of taking your music on the road? Becoming a touring musician can be an essential step for many aspiring musicians. Live performances account for 60-80 percent of musicians income, but touring also has other benefits for a musician’s career.
Touring 101 for Musicians
Obtenez un aperçu d'un sujet et apprenez les principes fondamentaux.
niveau Débutant
Expérience recommandée
10 heures pour terminer
3 semaines à 3 heures par semaine
Planning flexible
Apprenez à votre propre rythme
Compétences que vous acquerrez
- Catégorie : Marketing Plan
- Catégorie : Talent Management
- Catégorie : Music business
- Catégorie : Fan Interest
- Catégorie : Tour Planning
Détails à connaître
Certificat partageable
Ajouter à votre profil LinkedIn
Évaluations
9 devoirs
Enseigné en Anglais
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Partagez-le sur les réseaux sociaux et dans votre évaluation de performance
Il y a 5 modules dans ce cours
Welcome to the course! In this first module, we will cover all of the details about this course and what you'll need to know to get the most out of your experience.
Inclus
6 lectures1 devoir
In lesson one, we will start with the basics of touring and learning why having a tour goal is essential to your success. We will hear from a touring band and what their tips are for starting out before learning to write our own pitches to send to possible venues. By the end of this lesson, you will walk away with your touring goals, possible venues to reach out to, and a first draft booking pitch to send out to your venue list.
Inclus
1 vidéo5 lectures2 devoirs2 sujets de discussion
In lesson two, we will start by learning how to create a great performance that grows your fan base. Then, we will discuss the idea of strategic touring and developing ways to measure if your tour is a success. Finally, we will finish off by refocusing on your fans as a reminder that keeping them at the center of your plans is the best way to ensure your tour is successful. By the end of this lesson, you will have a list of different types of measurements to use in order to determine the success of your tour.
Inclus
3 vidéos5 lectures2 devoirs2 sujets de discussion
In lesson three, we will focus all of our attention on different tour models. These models are common practices for musicians both at the beginning of their career and later in their career. All of the models can be combined to create the optimum situation for you. By the end of this lesson, you will be able to identify tour models and decide which will work best for your tour goals.
Inclus
7 lectures2 devoirs2 sujets de discussion
In lesson four, we will cover the important subject of marketing. Now that you have a basic plan for your tour, it is time to begin marketing. There are different ways to market to fans and many platforms to do so from. This lesson will cover low-budget options in case you are just starting out or have limited funds to market yourself. By the end of this lesson, you will have several affordable to free methods to get the word out about your tour.
Inclus
2 vidéos5 lectures2 devoirs2 sujets de discussion
Instructeur
Offert par
Recommandé si vous êtes intéressé(e) par Music and Art
University of Colorado Boulder
University of Colorado Boulder
Berklee
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