How often have you received generic, uninspiring email content that makes you hit the spam or trash button as quickly as possible? Most of us don't often get to the end of these emails either, right?
Personalized communication is key to engaging customers and driving business success! This intermediate course is designed for professionals who want to leverage Generative AI (GenAI) tools to draft and optimize the process of tailoring emails for unique customer segments. Through a series of practical lessons and a hands-on activity, you will gain the skills you need to effectively use GenAI to elevate your email marketing content. Consider the potential impact this can have on personalizing emails that truly engage your audience, not to mention that increase in efficiency! This intermediate-level short course was created to help email marketers and customer engagement professionals master the art of creating tailored customer emails using generative AI tools to enhance marketing efforts and customer relationships. By completing this course you'll be able to you'll be able to draft and optimize customized emails for customers using GenAI tools. You'll be equipped to immediately apply these transferrable skills to boost your customer engagement and satisfaction, through highly personalized communication. By the end of this 3-hour course, you will be able to: - Review the features and best practices of GenAI tools for tailoring customer emails. - Develop tailored email content for customer segments using GenAI. In the continuously evolving arena of AI, this course is unique because it leverages one of Generative AI's most powerful features—personalization! You'll gain hands-on experience using popular AI and email marketing tools, learning to apply theese effectively to real-world email marketing scenarios. To be successful in this course and get the most from the content, you should have a basic understanding of email marketing and tools (such as Hubspot, GMass, Mailchimp, SurveyMonkey, etc.). Familiarity with generative AI is beneficial but not strictly required, especially if you have basic user experience (For instance, you're aware that ChatGPT generates human-like text from prompts). You will need: - ChatGPT (free or paid version) - An email marketing tool (this course uses Hubspot, however, you may use an email marketing tool of your choice)
