Explore the transformative potential of artificial intelligence in the marketing landscape. This course is designed to help you distinguish between the opportunities for developing new AI algorithms and those for applying existing AI technologies in marketing. You will learn how to identify and capitalize on AI-driven opportunities to enhance marketing strategies, improve customer engagement, and drive business growth. Delve into the crucial role of data in AI applications, discovering how to collect, analyze, and leverage data to inform marketing decisions. Understand the process of mapping and managing the customer journey with AI tools, ensuring personalized and efficient customer experiences. Learn to assess the impact of AI implementations on your marketing efforts, measuring success and refining strategies for optimal results. This course also addresses the critical issue of bias in AI, providing insights on how to recognize and mitigate biases in machine learning algorithms to ensure fair and ethical marketing practices. By the end of this course, you will be equipped with the knowledge and skills to harness AI's full potential in the marketing domain. Join us to unlock the future of marketing with AI.
What Can AI Do for Marketing?
Ce cours fait partie de Spécialisation AI for Marketing
Enseigné en Anglais
Instructeur : David Schweidel
Inclus avec 
Cours
Compétences que vous acquerrez
- Catégorie : Marketing Concepts
- Catégorie : Applications Of Artificial Intelligence
Détails à connaître
Ajouter à votre profil LinkedIn
août 2024
6 devoirs
Cours
Découvrez comment les employés des entreprises prestigieuses maîtrisent des compétences recherchées
Élaborez votre expertise du sujet
- Apprenez de nouveaux concepts auprès d'experts du secteur
- Acquérez une compréhension de base d'un sujet ou d'un outil
- Développez des compétences professionnelles avec des projets pratiques
- Obtenez un certificat professionnel partageable
Obtenez un certificat professionnel
Ajoutez cette qualification à votre profil LinkedIn ou à votre CV
Partagez-le sur les réseaux sociaux et dans votre évaluation de performance
Il y a 6 modules dans ce cours
Get to know your instructor, Dr. David Schweidel, and begin with an introduction to AI and marketing.
Inclus
3 vidéos3 lectures1 devoir3 sujets de discussion
This module explores how to leverage insights from the customer journey to influence consumer behavior, delving into various conceptual models like the purchase funnel and loyalty loop, and detailing each stage of the customer journey.
Inclus
2 vidéos3 lectures1 devoir
This module emphasizes the significance of eliminating friction from the customer experience, identifies key engagement opportunities throughout the customer journey, and clarifies the differences between mapping and managing the customer experience to enhance overall satisfaction.
Inclus
2 vidéos4 lectures1 devoir1 évaluation par les pairs
This module teaches how to critically evaluate AI applications by considering alternative explanations, identifying the necessary conditions for establishing causality, and mastering comprehensive evaluation techniques.
Inclus
2 vidéos3 lectures1 devoir
Building on the previous module, this module examines two dimensions on which AI can support marketing. This module will first walk you through ways in which AI can be used to tailor marketing content delivered to consumers. It will then explore ways in which the content can be targeted based on contextual factors that will make messaging more effective.
Inclus
2 vidéos3 lectures1 devoir1 sujet de discussion
This module delves into the origins of AI bias, explores its potential consequences, and clearly defines what constitutes bias in AI algorithms to promote a deeper understanding and mitigation of these issues.
Inclus
3 vidéos6 lectures1 devoir1 sujet de discussion
Instructeur
Offert par
Recommandé si vous êtes intéressé(e) par Marketing
Emory University
Emory University
Emory University
Coursera Instructor Network
Pour quelles raisons les étudiants sur Coursera nous choisissent-ils pour leur carrière ?
Ouvrez de nouvelles portes avec Coursera Plus
Accès illimité à plus de 7 000 cours de renommée internationale, à des projets pratiques et à des programmes de certificats reconnus sur le marché du travail, tous inclus dans votre abonnement
Faites progresser votre carrière avec un diplôme en ligne
Obtenez un diplôme auprès d’universités de renommée mondiale - 100 % en ligne
Rejoignez plus de 3 400 entreprises mondiales qui ont choisi Coursera pour les affaires
Améliorez les compétences de vos employés pour exceller dans l’économie numérique
Foire Aux Questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.