What Can You Do With a Marketing Degree? 11 Job Paths

Marketing is finding creative ways to share your enthusiasm for a product, company, experience, or concept. With a marketing degree, you’ll likely learn proven strategies to amplify enthusiasm across diverse audiences, with the ultimate goal of using those techniques to impact a company’s bottom line.

This versatile skill set applies to almost every industry in the economy—including business, technology, education, real estate, food, publishing, beauty, fashion, and more. 

Explore common marketing degree jobs available across industries.

6 jobs you can get with a marketing degree

Securing a job in marketing can be rewarding and may offer a degree of career stability. Recent marketing degree graduates may enter the field at the assistant or coordinator level, depending on internships or additional professional job experience. Some common entry-level marketing degree jobs that may put you on the path toward growth include:

1. Marketing assistant

Average annual UK salary (Glassdoor): £51,527 [1]

Marketing assistants are common positions for those in the process of completing their degree or recent graduates looking to gain entry-level experience. The role is a general marketing position, allowing employees to interact with various aspects of a marketing department.

In this role, you help ensure a marketing department runs smoothly, working with upper management on tasks like maintaining schedules, conducting market research, organising performance reports, and contributing to marketing campaigns led by other team members.

Marketing assistants draw heavily on communication, interpersonal, organisational, and time management skills. On the job, you can anticipate sharpening your creative and analytical skills related to ideating, executing, and assessing campaigns.

Common growth roles: 

• Marketing coordinator: £29,661 [2]

• Marketing manager: £44,511 [3]

professional certificate

Google Digital Marketing & E-commerce

Get on the fast track to a career in digital marketing. In this certificate program, you’ll learn in-demand skills, and get AI training from Google experts. Learn at your own pace, no degree or experience required.

4.8

(32,532 ratings)

940,391 already enrolled

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Average time: 6 month(s)

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Skills you'll build:

Search Engine Optimization (SEO), E-Commerce, Email Marketing, display advertising, Marketing, Customer Relationship Management (CRM), Portfolio preparation, Building customer loyalty, E-commerce store optimization, Job preparedness, Social Media Branding, Social Media Analytics, Social Listening, Customer Engagement, Social Media Bidding, Google, Search Engine Marketing, Customer Awareness, Website Structure, Email marketing analytics, Email Writing, Contact management, Email marketing strategy, Email list segmentation, E-Commerce Strategy, Seasonality, E-commerce platforms, Fulfillment and delivery, Customer loyalty, Customer Outreach, Marketing Analytics, Media planning and strategies, Spreadsheet management, Presenting to stakeholders, Digital marketing KPIs

2. Brand Assistant

Average annual UK salary (Glassdoor): £24,341 [4] 

A brand assistant, or assistant brand manager, will focus more on a company’s overall positioning in the marketplace than on individual product launches or campaigns.

In this role, you will collaborate with upper management on brand image. Your responsibilities could include monitoring market trends, analysing competitors, assisting with brand strategies, assessing customer loyalty, and coordinating communications between the brand team and stakeholders.

Brand assistants often rely on their communication, research, organisational, and creative skills. As you develop, you will utilise your strategic planning skills, bringing a brand’s public image to life through campaigns, events, and communications geared toward the consumer.

Common growth roles:

• Brand coordinator: £35,296 [5]

• Brand manager: £43,179 [6]

professional certificate

Unilever Digital Marketing Analyst

Unlock your future in digital marketing analytics.. Build job-ready skills for an in-demand career as a digital marketing analyst. No degree or prior experience required.

4.7

(197 ratings)

13,285 already enrolled

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Average time: 2 month(s)

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Skills you'll build:

Market Segmentation, Google Analytics, Web Analytics, Marketing Automation, SEO optimization, Data storytelling, Google Analytics 4, RACE Planning Framework, Value Propositions, Multi-touch attribution, ANSOFF Matrix, Assess ROI, 6Ps, digital marketing channels, Customer Journey Map, Sostac, Predictive Analytics, Mobile Marketing, Machine Learning, scaling strategies, Ethics

3. Social media coordinator

Average annual UK salary (Glassdoor): £26,267 [7]

Social media coordinators focus their marketing efforts on social media, including Facebook, Instagram, Twitter, TikTok, YouTube, and LinkedIn. The specific social media platforms you work on depend on the company, brand, or client you work with and their specific target audience and business goals.

In this role, you may help with tasks such as developing social media strategy, creating content and scheduling posts, monitoring analytics, and tracking key performance indicators (KPIs). These include engagement and reach, conducting audience research, and staying current on social media trends. You may also work with influencers on campaigns or interact with consumers directly on their social media pages.

As a social media coordinator, expect to use your interpersonal, creative, and analytical skills regularly. As you become more comfortable speaking as a brand, anticipate becoming involved with more robust social media marketing campaigns.

Common growth roles:

• Social media marketer: £29,511 [8]

• Social media manager: £35,395 [9]

professional certificate

Meta Social Media Marketing

Launch your career as a Social Media Marketer. Build job-ready skills – and must-have AI skills – for an in-demand career. Earn a credential from Meta 5 months or less. No degree or prior experience required.

4.8

(19,355 ratings)

468,683 already enrolled

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Average time: 5 month(s)

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Skills you'll build:

Social Media Marketing, Generative AI in Social Media Marketing, Brand Management, Content Marketing, Digital Marketing, Performance Advertising, Social Media Marketing Strategy, Marketing, Campaign Management, Ad Management, Meta advertising, Meta Ads Manager, Marketing Content Development, content management, Content Development, Communication, Marketing Strategy, Ads Manager, Marketing Optimization, Digital Analytics

4. Event marketing assistant

Average annual UK salary (Glassdoor): £24,411 [10]

Event marketing assistants showcase a brand’s persona through promotional events such as launch parties, hosted panels, luncheons, or interactive experiences. Depending on the position, these events may be public-facing or client-facing and in-person or virtual.

In this entry-level role, you may help upper management plan and coordinate various aspects of events, liaise with vendors, book venues, and subsequently analyse an event’s success.

Event marketing assistants benefit from strong communication and organisational skills and a detail-oriented approach. As you grow in your career, you’ll rely on interpersonal skills gleaned from working alongside your more experienced colleagues. You’ll also leverage your creativity to produce memorable branded moments.

Common growth roles:

• Event marketing coordinator: £34,888 [11]

• Event marketing manager: £44,508 [12]

5. Assistant Media Planner

Average annual UK salary (Glassdoor): £38,122 [13]

Assistant media planners work with media planners and buyers to help decide the media formats—print, video, or audio—that feel most relevant to a brand’s target audience and how to use those formats to achieve business goals. You may also be called a trainee media planner.

In this role, you may conduct market research, monitor media plans, coordinate with media partners, track campaign performance, and stay current on the latest media practices. On the marketing side, your focus will be on unpaid media; however, in working with media buyers—commonly in advertising—you may also gain exposure to paid campaigns.

As an assistant media planner, you use research, communication, and organisational skills and hone interpersonal skills as you work with more business partners and clients.

Common growth roles:

• Media planner: £28,928 [14]

• Media buyer: £34,088 [15]

professional certificate

Meta Marketing Analytics

Launch Your Career in Marketing Analytics. Build job-ready skills – and must-have AI skills – for an in-demand career. Earn a credential from Meta in 7 months or less. No degree or prior experience required.

4.7

(2,495 ratings)

81,498 already enrolled

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Average time: 7 month(s)

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Skills you'll build:

Statistics for Marketing, Performance marketing, Data Analysis, Advertising Effectiveness Evaluation, Marketing Mix Optimization, Generative AI in Marketing Analytics, Marketing Plan, Linear Regression, Marketing, Marketing Mix Modeling, Python Programming, Pandas, Data Visualization, Spreadsheet, SQL, Tableau Software, Data Management, Marketing Science, Social Media Marketing, Ads Manager, Facebook Advertising, Statistical Analysis, Statistical Hypothesis Testing, Digital Marketing, Marketing Analytics, Meta advertising, A/B Testing

6. Product marketing assistant

Average annual UK salary (Glassdoor): £23,976 [16]

Product marketing assistants specialise in marketing specific products or services to a consumer. You’ll often work with product managers (the people involved with a product’s development) and sales teams to optimise messaging. 

Your additional responsibilities may include handling marketing assets, researching target audiences, writing promotional copy, and tracking consumer interactions with and reactions to the product. You’ll focus on aligning the public reception of a product with the company’s intention in introducing it.

Product marketing assistants benefit from organisational and communication skills. You may develop strong analytical and creative skills as you progress through your careers.

Common growth roles:

• Product marketing associate: £36,371 [17]

• Product marketing manager: £62,083 [18]

5 mid-level marketing degree jobs

You may gravitate toward certain tasks or teams once you start working in a marketing department. Regardless of where you begin your marketing career, you can always adjust your path as you see fit.

Many marketing skills and techniques you’ll implement in various roles are transferable to other field areas. Additionally, many entry-level positions prepare you for higher-level roles in alternate lanes.

Discover five mid-level marketing degree jobs to consider after gaining initial experience in the field:

1. Market research analyst (or market researcher): £27,403 

2. Marketing analyst: £37,207

3. Digital marketing specialist: £42,882

4. Copywriter: £30,947

5. E-commerce marketing manager: £40,878

*All annual base salary data is sourced from Glassdoor as of February 2025 and does not include additional pay, such as commission and benefits.

Other marketing degree jobs

Oftentimes, marketing degrees will require core classes that can help you get an entry-level position outside of marketing. If you earned a marketing degree, you may also find opportunities in adjacent fields, such as business, sales, advertising, or public relations.

To help expand your career horizon, focus on skills rather than individual tasks. Read job descriptions carefully, highlight commonalities, and consider how you’ve demonstrated those applicable skills.

Explore non-marketing and marketing-adjacent positions you may want to explore:

• Product manager: £61,650

• Sales manager: £56,183 

• Public relations specialist: £36,732

• Account executive: £55,065

• Fundraiser: £22,931

Getting started with a marketing degree on Coursera

You may explore many job options upon the completion of your marketing degree. You can continue your career growth in marketing or expand your job search to advertising, public relations, or sales.

If you are ready to launch a marketing career, earning an online marketing degree from the University of London could be one place to start. If you would like to gain new skills in the field of marketing, consider a Digital Marketing Specialisation from the University of Illinois, or develop job-ready skills through the Meta Social Media Marketing Professional Certificate, all available on Coursera.

Bachelor of Science in Marketing

University of London

DEGREE

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specialization

Digital Marketing

Drive Customer Behavior Online. A six-course overview of the latest digital marketing skills, taught by industry experts.

4.6

(17,021 ratings)

357,043 already enrolled

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Average time: 4 month(s)

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Skills you'll build:

Brand Communication, Social Media, Content Marketing, Digital Marketing, search marketing, Marketing Strategies, Marketing Channel, Mobile Marketing, Integrated Marketing Communications, Data Collection, Data Analysis, Analytics, Data Visualization, Marketing, Marketing Mix, Product Strategies, Pricing Strategies, Marketing Plan, Marketing Performance Measurement And Management, Search Advertising, Marketing Analytics, Marketing Performance

professional certificate

Meta Social Media Marketing

Launch your career as a Social Media Marketer. Build job-ready skills – and must-have AI skills – for an in-demand career. Earn a credential from Meta 5 months or less. No degree or prior experience required.

4.8

(19,355 ratings)

468,683 already enrolled

Beginner level

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Average time: 5 month(s)

Learn at your own pace

Skills you'll build:

Social Media Marketing, Generative AI in Social Media Marketing, Brand Management, Content Marketing, Digital Marketing, Performance Advertising, Social Media Marketing Strategy, Marketing, Campaign Management, Ad Management, Meta advertising, Meta Ads Manager, Marketing Content Development, content management, Content Development, Communication, Marketing Strategy, Ads Manager, Marketing Optimization, Digital Analytics

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