10 Social Media Manager Interview Questions + How to Answer Them

An upcoming social media manager interview can be exciting in your career trajectory, whether you are applying for your first managerial position, changing companies, or switching industries. Social media is a rapidly evolving field with opportunities to reach audiences and drive results. 

According to Hootsuite’s 2023 Social Media Trends Report, 83 percent of surveyed marketers feel confident in the return on investment in social media marketing. At the same time, company leaders increasingly require managers and individual contributors to demonstrate social media’s ROI and how different campaigns help companies meet their core objectives [1]. 

With all the career and industry possibilities available, you may wonder what to expect for your upcoming interview, including the questions you might be asked and how to present your qualifications in your answers. Based on hiring advice from Monster.com and Sprout Social on questions to ask a social media manager, interviewers are designing questions to find out information such as:

• The extent of your research into the company 

• The work ethic, innovations, and value you’ll bring to the company 

• The diversity and depth of your experience 

• Your resilience, resourcefulness, and flexibility in different workplace situations

• Your motivations and inspiration behind pursuing a social media career 

• Your commitment to excellence 

• Your track record of success   

Continue reading to explore 10 interview questions for social media managers and how to prepare for your interview experience. 

10 social media manager interview questions 

The following list of questions draws from online resources that interviewers and social media manager job candidates use to prepare for interviews. While many possible questions an interviewer can ask you, these questions encourage you to think critically about your social media experience, the field of social media marketing, and your potential as a leader. 

The list combines behavioural questions, which employers ask to learn more about your prior experience, and situational questions, which interviewers ask to estimate how you’ll fare in workplace scenarios you might encounter on the job. For each question, consider the included insights into what employers are trying to find out and recommendations on how to form your answer. 

Tip: Use the STAR method—Situation, Task, Action, Result—to formulate answers to behavioural and situational interview questions.

1. What would you change about social media and why?

Interviewers ask this to get a sense of the challenges, drawbacks, and areas for improvement that you notice in this field, as well as your ideas for social media’s positive, constructive evolution.   

Prepare your answer by reflecting on your experience with social media, both as a user and as a social media professional. For example, you may have ideas about content or analytics features you want social media platforms to add or how platforms set their terms of service. Connect your observations and ideas to the position you’re applying for.

2. Which social media channels and approaches do you recommend our brand use and why?

Interviewers ask this to get a feel for how much you’ve investigated the company, the insights you’ve taken from your research, and the ideas you already have for the company’s success in terms of social media.   

Prepare your answer by considering the industry that the company is a part of, its product offerings, and brand voice, as well as the observations you’ve made about its social media accounts, including engagement, content strategy, etc. What improvements could be made? What opportunities could be seized? During the interview, ask questions about the company’s social media campaigns and the results they’re getting so that you can tailor your answers accordingly.  

3. Provide an example of how you handled a social media challenge in the past. 

Interviewers ask this to gauge your resilience and ability to turn challenges into successes and learning opportunities.  

Prepare your answer by reflecting on past challenges. These might include posts that got negative feedback from followers or even full-blown social media crises. What actions did you take to mitigate the challenges? What insights did you gather and apply to future social media campaigns and initiatives? 

4. What do you do when a social media marketing campaign doesn’t perform as expected? 

Interviewers ask this to understand how you monitor campaign performance and course correct when needed. 

Prepare your answer by reviewing low-performing campaigns, what went wrong, and what adjustments you made to achieve the desired results. You could also come up with examples of hypothetical campaign mishaps and different measures to correct them. 

5. How have you used other marketing channels to enhance social media campaign performance?

Interviewers ask this to find out how you’ve implemented a multichannel or omnichannel marketing approach or worked cross-functionally with other marketing teams to create engaging customer experiences.  

Prepare your answer by reflecting on your experience with other marketing channels, such as email marketing, content marketing, SEO marketing, display advertising, affiliate marketing, and influencer marketing. How have these campaigns or initiatives worked alongside social media? What were the results? What ideas have you taken from prior experiences on omnichannel best practices? 

6. How would you present our brand and voice on different social media platforms?

Interviewers ask this to learn what you glean from existing public-facing content—including web copy, social media content, and email marketing—and hear your ideas on which platforms would best align with the brand.  

Prepare your answer by reviewing the company’s online presence and coming up with a few ideas of which platforms to add or focus on. If this question arises during the interview, consider asking the interviewer to summarise the company’s brand values, voice, and target audience and form your answer accordingly.  

7. How do you stay on top of social media trends?

Interviewers ask this to know your industry awareness and how you apply that awareness to your company's strategies. 

Prepare your answer by reflecting on current trends, such as TikTok’s increasing popularity, the use of social listening tools to understand audiences, and the rise in online purchases through social media platforms. In addition, consider subscribing to sources of social media industry news, downloading the latest reports from trusted sources, and preparing your interview question answer accordingly.  

8. What social media tools and strategies do you prefer?  

Interviewers ask this to learn whether your prior experience aligns with the company’s existing social media efforts and the ones they want to make going forward. 

Prepare your answer by gathering notes on the software programs, apps, tools, and tactics you prefer and why. For example, you may like using customer relationship management tools like Salesforce and Hubspot because of their integration capabilities and ease of use. You might also find it useful to investigate additional social media tools and prepare talking points on how the company you’re applying to might benefit from them. 

9. Can you discuss the importance of leadership on a social media team and what it looks like?

Interviewers ask this to discover your leadership style and experience and how that will translate to managing the company’s social media team, initiatives, and campaigns. 

Prepare your answer by reflecting on the multifaceted nature of social media. At any given moment, a team could be creating, monitoring, analysing, and optimising several social media campaigns at once. What are your ideas for motivating a team, keeping all campaigns organised, and achieving business goals? Do your research about the social media team’s current structure (e.g., team members, roles, and responsibilities) if it is publicly available, or ask the interviewer if needed, and form your answer accordingly.  

10. Do you have experience or training in project management? 

Interviewers ask this to gauge your preparedness for using project management tools and approaches to oversee the company’s social media efforts. 

Prepare your answer by reviewing different project management tools you have used or want to try. Some examples include Social Pilot, CoSchedule, and Sprout Social. In addition, investigate project management as a broader approach to launching projects and bringing them to completion, and prepare to discuss how a social media team can benefit from this discipline. 

How to prepare for your social media marketing interview

In addition to familiarising yourself with potential questions you’ll need to answer, reserve time to prepare for the interview experience. Here are some strategies: 

1. Expect the interviewer to ask some basic introductory questions. 

In addition to the in-depth questions we’ve explored in this article, you’ll need to prepare to answer a few basic questions—often posed at the beginning of an interview. Common questions of this type include: “Tell me about yourself” and “What inspired you to apply for this position?” 

These questions can be considered “icebreakers,” giving you and the interviewer a chance to build rapport before launching into a more pointed discussion of your qualifications. 

2. Build interviewing skills. 

Having baseline interviewing skills can be the key to feeling confident in a conversation with a potential employer. Practice the following skills before your upcoming social media manager interview, and commit to honing them over the whole of your career: 

• Reflect on the latest social media trends and industry challenges and how you’ll address them specifically in the position you’re applying for.  

• Research the company's brand values, mission statement, products and services, leadership, customer base, news, and competitors. 

• Review the company’s social media presence, brand voice, and engagement on different platforms and in recent campaigns.  

• Stay calm and relaxed during the conversation while making eye contact and listening carefully to the interviewer. 

3. Prepare a few questions to ask the interviewer. 

Asking the interviewer questions throughout the conversation can demonstrate your enthusiasm for the role and help you gather the information you need to make the right career decision. It’s a good idea to prepare a few questions in advance and listen carefully during the interview for opportunities to ask qualifying questions about anything you discuss with the interviewer. 

4. Know your salary expectations. 

It’s important to have a firm sense of the salary you expect or desire in a new role, even if the subject doesn’t come up during the interview. When you have a numerical range in mind and the rationale behind it, you can walk into an interview confident in your earning potential and qualifications. 

Spend a few minutes researching the salary average for social media manager jobs on various career sites and the factors that can affect it, such as experience, education, and skills. For example, Glassdoor reports that social media managers earn an average annual base salary of £33,010 per year, rising to up to £40,000. Social media managers can also earn additional compensation at an average of £2,226 [2].

Build job-ready social media skills with Coursera.

Social media manager interviews assess your knowledge of social media trends, experience handling challenges, and ability to manage a social media team.  Being prepared with examples of your past work and questions for the interviewer can help you stand out.

Taking online courses can be a great way to prepare for an upcoming interview and set yourself up for long-term career success. Check out the Professional Certificate programmes on Coursera offered by industry leaders such as Google and Meta.