How to Create a Video Statement for Your University Application

A video statement offers a powerful opportunity to include a personal introduction in your university application. Whilst video statements aren't currently a requirement for UK university applications through the Universities and Colleges Admissions Service (UCAS), you may have that option in the future. Preparing for this potential shift now could help smooth your path forward as a prospective learner.

In 2023, UCAS) announced a change to the application process, replacing the personal statement with a multi-question format. UCAS plans to implement this change for the 2025 admissions cycle, impacting all applicants (both domestic and international) seeking undergraduate spots at UK universities starting in 2026. Although this immediate change doesn’t include the ability to submit multi-media statements, it does pave the way for potential future implementation. 

Why is UCAS changing the format? According to reports, 83 per cent of applicants found writing their personal statement a stressful process, so this is UCAS's way of mitigating that element [1]. Whilst UCAS has yet to implement a video component, it’s advisable to start preparing for one in case it becomes more widespread.

With a video statement, you can naturally highlight your personality and give decision-makers a glimpse into your background. You have the power to present yourself in your best light—literally—in a more personal medium than the regular written word. This modern twist on traditional essays allows students to express themselves in a way that was once reserved for social media. As part of the proposed new changes, UCAS wants to focus more on each individual's unique interests and abilities within their selected subjects. 

To impress the undergraduate admissions officer of your chosen university, take the proper measures when planning. If and when preparing your video, give plenty of forethought to make your best first impression.

How to make a video statement

If video statements become part of the UCAS application process, you’ll need to verify how long the video can run and plan accordingly. For example, it takes approximately five minutes to read out a 750-word essay. So, using this as a guideline, consider aiming for two minutes to read a 300-word personal statement. Ensuring you remain within the recommended time range can help increase the odds the admissions professionals will consider your statement—if a videoed personal statement is required. The challenge is to focus on your presentation and choose your words wisely.

1. Be comfortable with the topic.

Should UCAS offer a free-form video element as part of the application process, you must ensure you’re comfortable relaying the topic in question. Without confirmed details from UCAS on the updated personal statement format, Predicting the specific issues is tricky without any confirmed details from UCAS on the matter.

You might receive an invitation to discuss a specific topic or share a personal introduction that reflects your unique interests and abilities. For instance, if the video serves as an interview, consider including the answers to the following questions:

• Why do you wish to attend this specific university?

• What excites you about the subject(s) you’d like to study?

• What will you bring to the campus?

• What are you looking forward to if you get a place??

You can use the video to show why you’ll be a natural fit at the university.

2. If required, create an outline and script.

Preparation is everything. So, plan your talking points, create a script, and practise by recording yourself multiple times before finally hitting the send button.

Remember, a video script is different from a written essay. Make a logically organised list of the topics you want to cover in a way that allows you to speak naturally and comfortably to the camera. Use the outline to guide you as you record in lieu of memorising a script.

Use your phone to film a few takes, and practise until your presentation feels smooth. Set a timer to stay within the time limit predefined by the establishment you're applying to. Once you feel satisfied with your script, you’ll be ready for the next step.

3. Use imagery and audio files.

Think about the scene you are depicting in the video. Verify your background. If you’re in your bedroom, for example, make sure it’s clean and tidy. Display things that visibly represent your interests, such as a trophy from a recent accomplishment or a stack of your favourite nonfiction books.

You can also film your video in a nearby park or landmark to represent your interests while making good use of natural lighting. Use the setting to reveal a part of your personality and gain the interest of your admissions representative. 

You may wish to include additional images, video, and audio files to accompany the video you make. Collect all your content first before starting the editing process.

4. Upload files into editing software.

Demonstrate your presentation skills by doing more than one take of your video and editing them to create a polished final cut. For this, you can use any trusted free editing software, including iMovie and Lightworks, which are typically user-friendly. You can drag and drop any file you upload and add sound and visual effects as you edit your content.

For tutorials on new software, look for relevant courses on Coursera, like Mastering Final Cut Pro, where you’ll discover skills to make professional-looking videos. Keep your post-production simple since you will principally be ranked on the content of your video rather than the graphics and transitions—unless you’re applying to a videography programme.

5. Share or submit your work.

If UCAS eventually introduces a video element to the application process, follow their guidelines. With specifications remaining unknown, you might only need to submit a link to your video upload from a widely used video-sharing website.

In this instance, you would upload your completed video statement for free on popular video-sharing platforms like Vimeo or YouTube. Once you upload your video to your preferred site, you can copy a shareable link. However, test the link on your computer or phone before sending it to ensure it leads to your video.

Take note of these best practices of video production to ensure your video is memorable and favourable.

Videography tips for success 

Applying top-notch creativity in this nontraditional medium to produce your video essay could be a game-changer for landing a university spot. With this in mind, if needs be, discuss ideas for your video with a guidance counsellor, parent, or trusted teacher. Ask them for feedback to make sure your message resonates appropriately.

Other components of a successful video include: 

• Have good lighting and sound: A well-lit, tidy background offers minimal distractions for the viewer by reducing clutter, shadows, and loud background noises that could detract from your messaging. Sit near a window to use natural sunlight and prevent a blanched appearance.

• Dress for success: Wear a presentable outfit as you would for an in-person interview. Aim for business or business casual attire, tidy hair, and positive body language. It will improve your confidence and convey your seriousness about this application.

• Answer questions directly: If the school asks specific questions about its application process or has prompts you need to include in your video statement, make sure to answer each of them directly. Write the questions and provide the video timestamp where they’re answered.

• Be yourself: Perhaps one of the most important video tips is to remain authentic and relaxed. Review your script and practise repeatedly to naturally express yourself without reading it. Give yourself ample time to complete the project, and remember to meet the submission deadline.

Prepare for your college education on Coursera

In this age of technology, where everyone’s an amateur videophile, it can be all too tempting to just jump into the video-recording process. It’s worth remembering, however, that you must hit all the requirements outlined by UCAS if and when the time for video statement submissions comes. 

Therefore, consider practising your presentation skills and increase your confidence before working on your video statement with the following courses from top universities, available on Coursera:

• Effective Communication: Writing, Design, and Presentation Specialisation

• Storytelling and influencing: Communicate with impact

• Speaking Skills for University Success

• Speak English Professionally: In Person, Online & On the Phone