How to Create a Facebook Business Page: Step-By-Step Guide

What is a Facebook business page? What can you do with it? 

A Facebook business page is a profile on the Facebook platform corresponding to a business or brand, unlike a personal profile representing a single individual. A business page is commercial and showcases the business’s products and services, and in many cases, offers content that the business’s audience would find helpful. 

Setting up a business page on Facebook can be a great way to promote your business online. According to Statista, Facebook is the most widely used social media platform, with over 3 billion active users at the end of 2023 [1]. With the right strategies, you can connect with many potential customers on Facebook and use the platform to grow your business. 

By creating and developing a Facebook business page, you can: 

• Provide content that informs and entertains your audience.

• Promote events.

• Gain an understanding of your target audience.

• Sell products and services.

• Create a group to offer a community experience to your audience. 

• Send traffic to your website. 

• Set up paid ad campaigns and measure their performance. 

• Manage multiple pages from one admin panel.

• Manage an Instagram account.  

Facebook business pages in 2024

Facebook always adds new features and updates how pages work, offering businesses multiple ways to showcase their offerings and engage with potential customers. Here are just four of the many recent features to get the most out of your business page:

1. More control over the kind of content that your ads appear next to on Facebook and Instagram

2. QR codes that lead people directly to your Facebook group’s About page 

3. Detailed policies and guidelines for selling on Facebook to ensure a safe community experience  

4. A “sharing to stories” option allows users to share content directly from your business’s app to Stories on Facebook or Instagram.

How to create a Facebook business page

In this section, you’ll use our quick-start guide to create a business page on Facebook. By the end of the process, you can get your page up and running so customers can find, follow, and engage with your content on this platform. Details for each step follow this checklist: 

1. Gather your brand collateral.

Before going to Facebook, you need to have all your materials at your fingertips so that once you set up the page, you can easily add individual page components. 

Gather as much of the following as possible:

• Elements of your brand’s identity, including the name, logo, fonts, colours, graphics, and messaging guidelines

• Company images, including headshots of everyone on your team, as well as a group shot 

• Product images and descriptions 

• A short description of your business that introduces page visitors to what you offer

• Content marketing pieces, including videos, links to landing pages and blog articles, customer stories, etc.

• Your website’s URL

Using Canva, Photoshop, or another graphic design tool, you can resize cover and profile images to fit Facebook’s dimensions. Cover images must be at least 720 pixels wide, while profile images should be 320 pixels wide by 320 pixels tall.

2. Create a new page and add information. 

Now that you have brand collateral handy, login to your personal Facebook account, navigate to the menu in the upper right corner of the screen, and select the option to create a new Facebook business page. A new screen will appear for adding basic page information:

• In the Page Name section, enter your business or brand name.

• In the Category section, type a category, such as education or finance, and select the most appropriate category from the options.

• In the Description section, enter a short description of your business, what you offer, and the customers you serve. 

3. Add page images. 

Once you’ve entered the basic page information, the next thing to do is add high-res cover and profile images (at least 300 dpi). Select images that showcase your brand identity and make a good first impression on page visitors. Ask yourself: 

• Which images best communicate what your brand is all about?

• Which variation of your logo—primary, secondary, submark, or favicon—will display the best as the cover or profile image? 

• What illustrates the experience customers can expect from your product or service? 

4. Add business details. 

Once your page has the basic information and images, the next thing to do is add business details so that page visitors can more easily contact you. Details include:  

• Website URL

• Phone number

• Email address

• Business hours

• Location 

5. Select an action button.

Under the cover image, you’ll see an option to add a button to encourage page visitors to take action. Selecting an action button can make it easier to nurture your audience in specific ways, depending on your goals or initiatives at a given time. For example: 

• The “follow” action button on Facebook can help you grow your following and gain exposure. 

• The “book now” action button can help schedule appointments with potential customers and speak with them directly. 

• The “shop on website” action button can help drive traffic to your sales pages, where products are available. 

6. Publish your first posts.

Review your existing content and select three or four pieces to post to your new page to give your first-page visitors and followers a branded experience. 

Here are examples:

• A “welcome” video introducing your brand, your page, and what you offer customers

• An image with a caption that addresses a problem or challenge that your target audience faces

• A poll asking followers to vote on content they’d like to see on your page

7. Invite people to like and follow your page.

With your page’s information, imagery, and initial content set up, you should now invite Facebook friends to like and follow it. This step will boost your new page and may garner valuable comments and responses to your posts. 

Here are three additional ways to gain exposure and get more page followers:

• Post the new business page and/or individual posts to your profile. 

• Ask new page followers and Facebook friends to share with their networks.

• Use some budget to boost organic posts and reach a broader audience. 

• Launch a brand awareness ad campaign through the Meta Business Suite. 

Watch this video from the Meta Social Media Marketing Professional Certificate for more ideas on setting up your Facebook business page. 

Facebook business page key takeaways and best practices 

Remember: Building a Facebook business page can open up all possibilities for your business, including building brand awareness, creating community, and driving sales. Keep these best practices in mind as you develop your business page and gain the following:

1. Publish new content on a schedule you can sustain. 

Publishing high-quality content regularly can help your Facebook business page gain traction. Consider your schedule, responsibilities, and audience preferences when determining your content calendar. Some examples include posting several times a day, once a day, every other day, or once a week. 

2. Engage with your followers.

Engagement is an important factor in building a presence on social media. Monitor the activity of your posts and respond to comments. To spark more engagement, include a question or call-to-action on posts. For example: 

• “What are your top questions about [name of product]? Post below.”

• “How do you feel today? Post a GIF below that shows us.”

3. Promote the page using organic and paid methods. 

You must promote your Facebook page regularly to get more views, likes, follows, and other engagements. You can do this using organic methods like sharing posts to your profile, email list, and other social media profiles and asking others to share your content. If you have a budget, paid ad campaigns can make your page content visible to users outside your network and thus scale your promotion efforts. 

4. Learn from page insights. 

As you refine your content and social media strategies, click the Page Insights tab in the control panel to discover how your page performs. Learning from insights like the ones listed below can help you tailor content, improve calls to action, and adjust your campaigns to reach your target customers more effectively. 

• Page views 

• Actions that visitors take on your page 

• Post engagements

• Audience demographics such as age, gender, and geographic location

5. Develop a Facebook strategy based on your business goals.

A strategy is crucial for streamlining your Facebook business page activity and measuring success. With a strategy in place: 

• Use business page templates and tabs (under Page Settings) to your advantage. For example, selecting the “Venues” template may be helpful for businesses operating physically. You can rearrange the order of page tabs so that the most important information appears first. 

• Like other pages and join groups as your page to gain exposure.  

• Post content to the page’s story to connect with followers more personally, get information out quickly to your audience, and offer a behind-the-scenes view of your business. 

• Enable Facebook Messenger for your page and adjust the settings, such as displaying response time and sending instant replies, to create the best experience for your audience.  

• Pin a priority post to the top of the page to get more views and engagement. 

• Add page roles as your team grows. 

Improve your Facebook marketing with Coursera 

Online courses can be a great way to build skills for marketing your business on social media or exploring a career in social media marketing. In partnership with Meta, Coursera offers two Professional Certificate programmes where you can learn to establish a business’s social presence, create content for posts, design ad campaigns, test their effectiveness, and more. 

Learn about these programmes here: