Arnaud De Bruyn is Professor of Marketing at ESSEC Business School. His research interests, teaching experience and consulting practice are at the frontier of marketing analytics and information technologies, particularly in the domains of Customer Relationship Management (CRM), Database and Interactive Marketing, and Customer Targeting. Arnaud De Bruyn is also Affiliated Faculty at the Institute for the Study of Business Markets (Penn State University) for the B2B Customer Analytics Program.
He is the co-author of the book Principles of Marketing Engineering, and chief designer of Marketing Engineering for Excel, a software suite used by more than 80 top business schools to teach hands-on marketing analytics concepts to about 7,000 business students every year.
In terms of research and publications, his work has been published in Marketing Science, Management Science, Information Systems Research, International Journal of Research in Marketing (best paper award), and a few others. He is a member of the editorial review board of International Journal of Research in Marketing (IJRM) and Journal of Interactive Marketing. Finally, Arnaud de Bruyn has a 15-year consulting experience in direct and interactive marketing.
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work.
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.
These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.