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August 27, 2024
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Instructors: Goldman Sachs 10,000 Women
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(1,125 reviews)
(1,125 reviews)
Strengthen your business's brand, and set clear marketing goals and strategies.
Explore various digital marketing tools that you can use to reach your customer segments.
Refine your sales process, and measure sales success.
Identify appropriate metrics to measure brand, marketing and sales effectiveness.
1 assignment
This free online course is one of 10 courses available in the Goldman Sachs 10,000 Women collection, designed for entrepreneurs ready to take their business to the next level.
This course will support you to develop your marketing strategy and build your brand as your business grows. You will explore a range of useful marketing tools and learn how to use analytics to measure success in the context of your own business growth. You will gain a clear and comprehensive understanding of the marketing and sales cycle. You will use this cycle as a foundation to develop your marketing plans and sales process. By the end of this course, you will understand how to identify the right marketing tools to reach your target market, and how an effective marketing plan can convert into sales and revenue for your business. The 10,000 Women course collection offers a truly flexible online learning experience. You have the freedom to approach the program in any way that works for you – take any course, or combination of courses, to tailor your learning journey to your individual business growth needs. If you choose to take all 10 courses, you will explore all the key elements of your business and develop a thorough plan for your business’s growth. You can find out more about the Goldman Sachs 10,000 Women collection in the FAQs.
In this course, you will develop a clear and comprehensive understanding of the marketing and sales cycle. You will also explore a range of useful tools and metrics in the context of your own business. By the end of this course, you will understand how to communicate value to your target customers, and convert this into sales and revenue for your business.
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We asked all learners to give feedback on our instructors based on the quality of their teaching style.
Instructor ratings
We asked all learners to give feedback on our instructors based on the quality of their teaching style.
Goldman Sachs and its people are committed to supporting the communities where we work and live, where our ideas, people and resources can make a difference. The Goldman Sachs Foundation focuses on entrepreneurship and economic growth with the aim of developing and strengthening communities around the world. 10,000 Women fosters greater shared growth, providing women in 100 countries around the world with a business and management education and access to mentoring, networking and capital. We are now bringing Goldman Sachs 10,000 Women online through Coursera to support female entrepreneurs in new corners of the world. These 10 courses blend a world-class business education with a global peer-to-peer network, providing participants with the tools needed to lead and grow their business.
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Reviewed on Oct 20, 2022
Good creation 👍 it covers the fundamentals of sales and marketing with tools, steps and models for successful implementation of sales and marketing strategy.
Reviewed on Nov 7, 2022
it was a lovely experience for me to have the opportunity to be thought of as a student here on Coursera in Marketing and sales
Reviewed on Jan 30, 2022
its a nice course i happy to do thisa course i have lots of things learn from this course Fundamentals of Sales and Marketing, with Goldman Sachs 10,000 Women!
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Goldman Sachs 10,000 Women is a collection of 10 core courses which provide a practical business education – strengthening your business knowledge, skills and plans for growth. This core collection is supplemented by a range of shorter elective courses. The courses are suitable for any entrepreneur looking to take their business to the next level.
No. Goldman Sachs 10,000 Womenoffers a flexible online learning experience. You can take any course, or combination of courses, to tailor your learning journey to your individual business growth needs. Participants find that completing all 10 core courses enables them to explore all the key elements of their business and develop a thorough plan for their business’s growth.
There is not a certificate offered for completion of individual courses in the 10,000 Women collection. (The FAQ above is a standard Coursera message and does not apply to this course.)
The course is entirely free for all participants.
The course has been designed with approximately five hours of engagement. You can take as long as you need to complete the course without losing access.
If you want more time to complete the course, or wish to return to it later, Coursera may prompt you to reset your deadlines. This doesn’t affect your progress, but you will need to reset so you see can the most up-to-date course content and take the quizzes. It takes seconds and is very easy.
By completing the course, you will gain skills and strategies for developing your business growth, focussed on refining your key business growth opportunity, essential for successful business growth. Once you complete the course, you will also receive additional learning materials to further support your business, including video, exercises and detailed guidance on related topics to further expand your skills and knowledge.
If you choose to complete all 10 courses, you will explore and develop all the key areas to promote and plan your business’s growth. You will also be able to fully develop your Business Growth Plan (BGP). Your BGP is a valuable output and provides a framework for your business opportunity. It encourages you to analyze yourself, your business and environment, and guides your business growth. You can develop your BGP by completing a series of exercises in the 10 courses of Goldman Sachs 10,000 Women.
Eligible participants who complete all 10 courses will also be invited to join the Goldman Sachs 10,000 Women Alumni Community, offering a range of benefits to further your business growth including events, further training and fellowship opportunities. Visit the Goldman Sachs 10,000 Women site to find out more.
You can take the courses in 10,000 Women in any order. The elective courses are designed to complement the core collection of 10 courses and can be completed before, after or between core courses, depending on you and your business's
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
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