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Digital business - Act on the digital world

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Digital business - Act on the digital world

Name: Digital business - Act on the digital world
Rating: 4.586206896551724 (29 reviews)

This course is part of Digital Business Specialization

Instructors: Valérie Fernandez

3,728 already enrolled

Included with

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3 modules

Gain insight into a topic and learn the fundamentals.

29 reviews

1 week to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

3 modules

Gain insight into a topic and learn the fundamentals.

29 reviews

1 week to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

Skills you'll gain

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

10 assignments

Taught in English

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the Digital Business Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 3 modules in this course

The idea that digital technology triggers profound change in companies is largely accepted. There is indeed no question that the digital world is profoundly changing business life. Everyone is now on the same page. But with the digital world come a lot of misconceptions and buzzwords. You can no longer get by with these commonplaces or general ideas. You need to gain a detailed understanding of the main new management paradigms: new marketing approaches, the role of data in data-driven management, large businesses’ struggle to innovate, etc. This will give you precise insight into changes at work. Without precision, it is difficult to understand. Without understanding, it is impossible to act.

Module details

Hello ! We are delighted to welcome you for this course. During the next 3 weeks, we will show you how to act on the digital world. Let's start by providing you with information on the topics covered during the first week : the idea that digital technology triggers profound change in companies is largely accepted. There is indeed no question that the digital world is profoundly changing business life. Everyone is now on the same page. But with the digital world come a lot of misconceptions and buzzwords. You can no longer get by with these commonplaces or general ideas. You need to gain a detailed understanding of the main new management paradigms: new marketing approaches, the role of data in data-driven management, large businesses’ struggle to innovate, etc. This will give you precise insight into changes at work. Without precision, it is difficult to understand. Without understanding, it is impossible to act.

What's included

4 videos8 readings4 assignments4 discussion prompts

4 videosTotal 22 minutes

Digital Transformation6 minutes
The new entrepreneurial context5 minutes
Data & Management6 minutes
Innovation by large corporations6 minutes

8 readingsTotal 80 minutes

Readings10 minutes
Video transcript10 minutes
Readings10 minutes
Video transcript10 minutes
Readings10 minutes
Video transcript10 minutes
Readings10 minutes
Video transcript10 minutes

4 assignmentsTotal 120 minutes

Digital transformation30 minutes
The new entrepreneurial context30 minutes
Data & Management30 minutes
Innovation by large corporations : the new oxymoron of the digital era30 minutes

4 discussion promptsTotal 40 minutes

Your examples10 minutes
Your examples10 minutes
Your examples of data driven management10 minutes
Your examples10 minutes

Hello ! We hope you enjoyed the first week of the course. Welcome to the second week of the course. Many online businesses’ success is owed to high-quality execution by the teams in charge of the product or service delivered. Conquests are made thanks to talents who are ready to effectively pitch their start-up anytime, anywhere, can win masses of clients with no budget, and know how to retain them and scale up their beta tester base. In order to take on the digital world, you will need to master all the pitching, client acquisition and scaling techniques.

What's included

2 videos5 readings3 assignments3 discussion prompts

2 videosTotal 11 minutes

Acquiring customers online6 minutes
The art of pitching5 minutes

5 readingsTotal 50 minutes

Readings10 minutes
Video transcript10 minutes
Readings10 minutes
Readings10 minutes
Video transcript10 minutes

3 assignmentsTotal 90 minutes

Acquiring customers online30 minutes
The diffusion paradox30 minutes
The art of pitching30 minutes

3 discussion promptsTotal 30 minutes

Your examples10 minutes
And you? Which readings / experience can you provide for this?10 minutes
Your examples of pitch10 minutes

Hello ! The end of the course is approaching. You have one week left. During this third and last week, we would like to focus on specific transformations. Digital-driven changes are both generic and specific. Most transformations apply to all industries, equally and without exception. But in some industries or places, digital transformations are singular and atypical. To be a player in the digital world, you will need to master both the transformations common to all industries and the transformations at work on certain verticals. Retail and the sharing economy are emblematic of markets where specific transformations are unfolding.