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Instructor: Laura Alejandra Cardenas Alvarado
Included with
Recommended experience
Beginner level
No prior knowledge is necessary, but some basic knowledge of typography, color or composition is considered valuable.
Recommended experience
Beginner level
No prior knowledge is necessary, but some basic knowledge of typography, color or composition is considered valuable.
Initiate a design project using Adobe Illustrator, creating various vector graphics with gradients and effects that communicate graphic concepts.
Develop brand identities that can be applied in different contexts, understanding the client's needs and the real-life applications of the brand.
Create final working files and prepare them for printing or optimize them for web and digital communications.
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Only available on desktop
**Enroll in this Guided Project before April 2026, for a free 1-month trial to the Adobe Creative Cloud Suite!**
In this 1-hour guided project you will learn the basics of Adobe Illustrator to create a Creative Brand System for a Music Festival. This project was created to help you understanding the Adobe Illustrator tools and the brand elements that are needed to make cohesive and complex brands. To achieve this, we will create an effective brand system with stunning graphics and beautiful brand elements as logo, color palette and typography styles; all these elements will converge in beautiful designs on digital and offline media. More specifically, during this project you will learn how to: start a design project from scratch, creating various vector graphics with gradients and effects that communicate graphic concepts; develop brand identities that can be applied in different uses, understanding the client's needs and the real uses that the brand will have in real life; make final working files and prepare the final files for printing or optimize them for web and digital communications. This project is unique because you can learn about the platform's tools while designing a real project from the conceptualization phase to exporting final files. No prior knowledge is necessary, but some basic knowledge of typography, color or composition is considered valuable.
In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:
Conceptualize a design project and design the logotype
Select a Color Palette and Complementary graphics
Design the poster for Nido Waves festival
Practice task: Design a small concert poster
Design and export digital and print assets
Presenting a concept to the client
Cumulative Challenge: Design your own Music Festival
No prior knowledge is necessary, but some basic knowledge of typography, color or composition is considered valuable.
The Coursera Project Network is a select group of instructors who have demonstrated expertise in specific tools or skills through their industry experience or academic backgrounds in the topics of their projects. If you're interested in becoming a project instructor and creating Guided Projects to help millions of learners around the world, please apply today at teach.coursera.org.
Skill-based, hands-on learning
Practice new skills by completing job-related tasks.
Expert guidance
Follow along with pre-recorded videos from experts using a unique side-by-side interface.
No downloads or installation required
Access the tools and resources you need in a pre-configured cloud workspace.
Available only on desktop
This Guided Project is designed for laptops or desktop computers with a reliable Internet connection, not mobile devices.
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By purchasing a Guided Project, you'll get everything you need to complete the Guided Project including access to a cloud desktop workspace through your web browser that contains the files and software you need to get started, plus step-by-step video instruction from a subject matter expert.
Because your workspace contains a cloud desktop that is sized for a laptop or desktop computer, Guided Projects are not available on your mobile device.
Guided Project instructors are subject matter experts who have experience in the skill, tool or domain of their project and are passionate about sharing their knowledge to impact millions of learners around the world.
You can download and keep any of your created files from the Guided Project. To do so, you can use the “File Browser” feature while you are accessing your cloud desktop.
Guided Projects are not eligible for refunds. See our full refund policy.
Financial aid is not available for Guided Projects.
Auditing is not available for Guided Projects.
At the top of the page, you can press on the experience level for this Guided Project to view any knowledge prerequisites. For every level of Guided Project, your instructor will walk you through step-by-step.
Yes, everything you need to complete your Guided Project will be available in a cloud desktop that is available in your browser.
You'll learn by doing through completing tasks in a split-screen environment directly in your browser. On the left side of the screen, you'll complete the task in your workspace. On the right side of the screen, you'll watch an instructor walk you through the project, step-by-step.