ESSEC Business School
Hôtel “De l'étoile” - a hotel in crisis?

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ESSEC Business School

Hôtel “De l'étoile” - a hotel in crisis?

Peter O'Connor

Instructor: Peter O'Connor

4,274 already enrolled

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Gain insight into a topic and learn the fundamentals.
4.6

(101 reviews)

5 hours to complete
3 weeks at 1 hour a week
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
4.6

(101 reviews)

5 hours to complete
3 weeks at 1 hour a week
Flexible schedule
Learn at your own pace

Details to know

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Taught in English

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Build your subject-matter expertise

This course is part of the Hotel Management: Distribution, Revenue and Demand Management Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 4 modules in this course

In the module we will examine the very interesting case of Hotel de l’Etoile, a family owned, internationally branded, 300-bedroom hotel in the heart of Paris France. Although outwardly very successful, the property is struggling with profitability - something that owner Greg Sayer feels might be connected with its distribution, revenue management and demand management strategy....More information will be released progressively as you complete the assignments. Please, see the "Resources" tab of the videos unlocked after you will have done our peer assessment.

What's included

6 videos5 readings1 peer review

Having completed your analysis, you should make a clear recommendation as to what the owners should do with regard to the brand in order to improve performance.

What's included

1 video1 peer review

Having completed your analysis and had feedback from your peers, it’s now time to make your recommendation as to what the hotel should actually do.

What's included

1 video1 peer review

Assuming that the board approves your recommendation, and having had feedback from your peer, you next need to assess the operational implications of implementing your strategy.

What's included

1 video1 peer review

Instructor

Instructor ratings
4.7 (19 ratings)
Peter O'Connor
ESSEC Business School
4 Courses61,916 learners

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Recommended if you're interested in Business Strategy

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4.6

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