In this case study based exercise, you will apply the knowledge you have gained about distribution, revenue and demand management to a ‘real’ world case – Hotel “De l'étoile” - a prestigious upmarket internationally branded property in Paris that to the outside world seems to be doing well but is in fact unprofitable for its owner.
Hôtel “De l'étoile” - a hotel in crisis?
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Hôtel “De l'étoile” - a hotel in crisis?
This course is part of Hotel Management: Distribution, Revenue and Demand Management Specialization
Instructor: Peter O'Connor
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4.6
(100 reviews)
5 hours to complete
3 weeks at 1 hour a week
Flexible schedule
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Taught in English
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This course is part of the Hotel Management: Distribution, Revenue and Demand Management Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 4 modules in this course
In the module we will examine the very interesting case of Hotel de l’Etoile, a family owned, internationally branded, 300-bedroom hotel in the heart of Paris France. Although outwardly very successful, the property is struggling with profitability - something that owner Greg Sayer feels might be connected with its distribution, revenue management and demand management strategy....More information will be released progressively as you complete the assignments. Please, see the "Resources" tab of the videos unlocked after you will have done our peer assessment.
What's included
6 videos5 readings1 peer review
Having completed your analysis, you should make a clear recommendation as to what the owners should do with regard to the brand in order to improve performance.
What's included
1 video1 peer review
Having completed your analysis and had feedback from your peers, it’s now time to make your recommendation as to what the hotel should actually do.
What's included
1 video1 peer review
Assuming that the board approves your recommendation, and having had feedback from your peer, you next need to assess the operational implications of implementing your strategy.
What's included
1 video1 peer review
Instructor
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4.7 (19 ratings)Offered by
Recommended if you're interested in Business Strategy
ESSEC Business School
ESSEC Business School
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