This comprehensive AI in Digital Marketing program will equip you with the skills needed to excel in modern marketing. You'll learn to leverage AI technologies to transform your marketing strategies, optimize campaigns, and enhance user engagement.
AI, Automation, and Emerging Technology
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
7 hours to complete
3 weeks at 2 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Master AI-driven marketing strategies for better campaigns.
Use predictive analytics and AI for precise customer targeting.
Enhance engagement with AI in visual search and chatbots.
Optimize operations with AI in speech and image recognition.
Skills you'll gain
Details to know
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Recently updated!
December 2024
Assessments
8 assignments
Taught in English
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There are 2 modules in this course
This comprehensive AI in Digital Marketing program will equip you with the skills needed to excel in modern marketing. You'll learn to leverage AI technologies to transform your marketing strategies, optimize campaigns, and enhance user engagement. Guided by industry experts, you’ll engage in hands-on activities and real-world examples to develop practical AI-driven marketing skills and gain a competitive edge.
What's included
49 videos6 readings6 assignments
This comprehensive AI in Digital Marketing program will equip you with the skills needed to excel in modern marketing. You'll learn to leverage AI technologies to transform your marketing strategies, optimize campaigns, and enhance user engagement. Guided by industry experts, you’ll engage in hands-on activities and real-world examples to develop practical AI-driven marketing skills and gain a competitive edge.
What's included
2 assignments
Instructor
Offered by
Recommended if you're interested in Marketing
DeepLearning.AI
Vanderbilt University
University of Pennsylvania
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Frequently asked questions
Automation and AI in digital marketing involve using technology to streamline and enhance marketing processes. Automation handles repetitive tasks like email campaigns and social media posting, while AI analyzes data to personalize content, predict trends, and optimize strategies for better results.
Automation in digital marketing refers to the use of software to perform repetitive tasks automatically. This includes managing email campaigns, scheduling social media posts, and analyzing data, allowing marketers to focus on strategy and creative aspects.
AI can be used in digital marketing to analyze customer data, personalize content, optimize ad targeting, and automate customer interactions. Tools like chatbots, predictive analytics, and AI-driven content recommendations help enhance marketing efficiency and effectiveness.