Explores how artificial intelligence (AI) empowers businesses to enhance competitiveness. Examines how AI integrates with business strategy. Offers students an opportunity to recommend business solutions through the integration of AI capabilities. Focuses on leveraging machine learning techniques like unsupervised, supervised, and reinforcement learning for data-driven insights. Examines the intersection of managerial practices and AI capabilities through real-world case studies. Students also have an opportunity to gain practical insights into implementation and ethical considerations and navigate the dynamic landscape of AI-driven business transformations.
Aligning Business Strategy for AI Integration
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Beginner level
Recommended experience
9 hours to complete
3 weeks at 3 hours a week
Flexible schedule
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Recently updated!
November 2024
Assessments
8 assignments
Taught in English
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There are 4 modules in this course
The value chain is a powerful way to determine how companies compete. The value chain method structures the firm into distinct activities and enables us to clearly identify how a firm pursues a business strategy. By focusing on how companies individually execute and collectively coordinate primary and support activities in the value chain, you will be better-equipped to examine how effectively a firm operates to serve market needs.
What's included
2 videos8 readings3 assignments1 discussion prompt
In this module, we introduce the Strengths, Weaknesses, Opportunities, and Threats (SWOT) framework as a tool to formulate firm strategy. A firm’s external operating environment is systematically considered to identify opportunities and threats. The general environment is examined using the PESTEL (Political, Economic, Social, Technology, Environmental, and Legal) framework and the industry environment is examined using Porter’s Five Forces model of industry competitiveness. These factors in the external environment are the W and T of SWOT.
What's included
1 video5 readings1 assignment1 discussion prompt
In this module, we cover how a firm’s internal environment is considered using the Resource-Based View (RBV) to identify strengths and weaknesses that correspond to the S and W elements of SWOT.
What's included
1 video4 readings3 assignments1 discussion prompt
Once we have all S, W, O, and T factors identified, we relate S factors to the other three W, O, and T factors. This SWOT matrix method assists in identification of firm capabilities that can lead to competitive advantage in the form of a special capability that is called a core competence.
What's included
1 video6 readings1 assignment1 peer review
Instructor
Offered by
Recommended if you're interested in Business Strategy
EIT Digital
Coursera Instructor Network
University of Illinois Urbana-Champaign
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