Northeastern University
Aligning Business Strategy for AI Integration

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Northeastern University

Aligning Business Strategy for AI Integration

Kwong Chan

Instructor: Kwong Chan

Included with Coursera Plus

Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

9 hours to complete
3 weeks at 3 hours a week
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

9 hours to complete
3 weeks at 3 hours a week
Flexible schedule
Learn at your own pace

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Recently updated!

November 2024

Assessments

8 assignments

Taught in English

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There are 4 modules in this course

The value chain is a powerful way to determine how companies compete. The value chain method structures the firm into distinct activities and enables us to clearly identify how a firm pursues a business strategy. By focusing on how companies individually execute and collectively coordinate primary and support activities in the value chain, you will be better-equipped to examine how effectively a firm operates to serve market needs.

What's included

2 videos8 readings3 assignments1 discussion prompt

In this module, we introduce the Strengths, Weaknesses, Opportunities, and Threats (SWOT) framework as a tool to formulate firm strategy. A firm’s external operating environment is systematically considered to identify opportunities and threats. The general environment is examined using the PESTEL (Political, Economic, Social, Technology, Environmental, and Legal) framework and the industry environment is examined using Porter’s Five Forces model of industry competitiveness. These factors in the external environment are the W and T of SWOT.

What's included

1 video5 readings1 assignment1 discussion prompt

In this module, we cover how a firm’s internal environment is considered using the Resource-Based View (RBV) to identify strengths and weaknesses that correspond to the S and W elements of SWOT.

What's included

1 video4 readings3 assignments1 discussion prompt

Once we have all S, W, O, and T factors identified, we relate S factors to the other three W, O, and T factors. This SWOT matrix method assists in identification of firm capabilities that can lead to competitive advantage in the form of a special capability that is called a core competence.

What's included

1 video6 readings1 assignment1 peer review

Instructor

Kwong Chan
Northeastern University
1 Course2 learners

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