En este último curso de la Especialidad “Analíticas de marketing Digital”, tendrás la oportunidad de adentrarte en el mundo de las diversas redes sociales, conociendo cómo y cuándo es recomendable utilizarlas, aprendiendo a administrar sus indicadores a través de KPIs y dashboards.
Analíticas en Redes Sociales
Analíticas en Redes Sociales
This course is part of Analíticas de Marketing Digital Specialization
Instructor: Delia Pérez Lozano
2,485 already enrolled
Included with 
Gain insight into a topic and learn the fundamentals.
4.6
(19 reviews)
Beginner level
No prior experience required
22 hours to complete
3 weeks at 7 hours a week
Flexible schedule
Learn at your own pace
Skills you'll gain
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Shareable certificate
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Assessments
15 assignments
Taught in Spanish
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This course is part of the Analíticas de Marketing Digital Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 4 modules in this course
En este primer tema vamos a tratar sobre qué son las redes sociales de manera general; tendrás oportunidad de conocer una enorme variedad de ellas y te prepararás para distinguir quién es el principal target de algunas. Podrás comprender también por qué las personas hacemos uso de las redes sociales.
What's included
2 videos13 readings4 assignments1 discussion prompt
Es un gusto tenerlos de vuelta para continuar con este segundo tema del curso. Ahora, nos adentraremos un poco en la red social personal más conocida en todo el mundo: Facebook. Conoceremos un poco más sobre las oportunidades que nos ofrece y la forma de ver si estamos teniendo éxito. Continuaremos el tema con otras redes sociales que son también altamente conocidas: Instagram, la casi extinta Snapchat y por supuesto, Pinterest.
What's included
2 videos10 readings3 assignments1 discussion prompt
Este tercer tema abordará redes digitales muy distintas unas de otras, y al mismo tiempo nos permitirá tener una perspectiva más amplia del manejo de algunas de ellas. Iniciaremos este recorrido distinguiendo entre dos tipos de formatos para los videos: algunas redes sociales podemos subirlos después de grabarlo y otras que permiten subirlo en vivo. Haremos un recorrido por una plataforma única e interesante: Twitter y su formato micromedia. Finalizaremos con las llamadas redes sociales profesionales que darán un toque distinto a toda esta parte de las métricas.
What's included
2 videos9 readings3 assignments1 peer review1 discussion prompt
Nos encontramos en la recta final de este curso y de toda la especialidad “Analíticas de Marketing Digital”. En este espacio, revisaremos algunas redes sociales tal vez no tan importantes como las que hemos visto al momento, pero que no por ello debemos dejar fuera. También, analizaremos algunas otras redes sociales que, quizás para algunos, ni siquiera deberían considerarse como tal. Y, por último, veremos qué podemos esperar en el futuro de este interesante medio.
What's included
3 videos10 readings5 assignments1 discussion prompt
Instructor
Offered by
Recommended if you're interested in Entrepreneurship
Universidad Austral
Tecnológico de Monterrey
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