Google Analytics Certification: Benefits and How to Get It
October 2, 2024
Article
Instructor: Carma Baughman
10,157 already enrolled
Included with
(120 reviews)
Recommended experience
Intermediate level
Familiarity with Google Analytics
(120 reviews)
Recommended experience
Intermediate level
Familiarity with Google Analytics
Understand segments and the benefits of using segments
Know how to use system segments and custom segments
Add conditional and sequence parameters for custom segments
Add to your LinkedIn profile
Only available on desktop
In this project you will learn how to use segments in Google Analytics and how they provide a deeper analysis of your website visitors. You will learn how to set up and use segments. You will learn about system segments and custom segments. You will also learn how to import segments. You will understand how using segments helps you make better decisions when it comes to increasing and converting your website traffic.
Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.
In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:
Define segments
Use system segments
Create custom segments
Create conditions for custom segments
Create sequence for custom segments
Manage your segments
Familiarity with Google Analytics
We asked all learners to give feedback on our instructors based on the quality of their teaching style.
The Coursera Project Network is a select group of instructors who have demonstrated expertise in specific tools or skills through their industry experience or academic backgrounds in the topics of their projects. If you're interested in becoming a project instructor and creating Guided Projects to help millions of learners around the world, please apply today at teach.coursera.org.
Skill-based, hands-on learning
Practice new skills by completing job-related tasks.
Expert guidance
Follow along with pre-recorded videos from experts using a unique side-by-side interface.
No downloads or installation required
Access the tools and resources you need in a pre-configured cloud workspace.
Available only on desktop
This Guided Project is designed for laptops or desktop computers with a reliable Internet connection, not mobile devices.
120 reviews
68.33%
18.33%
7.50%
0.83%
5%
Showing 3 of 120
Reviewed on Apr 27, 2021
it's So much Excellent I Learn huge knowledge from this Platform, Thanks to. Regards!WWW.Facebook.com/MySalesWays
Reviewed on Jul 15, 2021
Excellent coursework! I'm eager to explore the Google Analytics tool in greater depth.
Coursera Project Network
Course
University of Pennsylvania
Course
Build toward a degree
Professional Certificate
Professional Certificate
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Earn a degree from world-class universities - 100% online
Upskill your employees to excel in the digital economy
Because your workspace contains a cloud desktop that is sized for a laptop or desktop computer, Guided Projects are not available on your mobile device.
Guided Project instructors are subject matter experts who have experience in the skill, tool or domain of their project and are passionate about sharing their knowledge to impact millions of learners around the world.
You can download and keep any of your created files from the Guided Project. To do so, you can use the “File Browser” feature while you are accessing your cloud desktop.
At the top of the page, you can press on the experience level for this Guided Project to view any knowledge prerequisites. For every level of Guided Project, your instructor will walk you through step-by-step.
Yes, everything you need to complete your Guided Project will be available in a cloud desktop that is available in your browser.
You'll learn by doing through completing tasks in a split-screen environment directly in your browser. On the left side of the screen, you'll complete the task in your workspace. On the right side of the screen, you'll watch an instructor walk you through the project, step-by-step.