In this project you will learn how to use segments in Google Analytics and how they provide a deeper analysis of your website visitors. You will learn how to set up and use segments. You will learn about system segments and custom segments. You will also learn how to import segments. You will understand how using segments helps you make better decisions when it comes to increasing and converting your website traffic.
Analyze Website Visitors with Google Analytics Segments
Analyze Website Visitors with Google Analytics Segments
Instructor: Carma Baughman
9,868 already enrolled
Included with 
Learn, practice, and apply job-ready skills with expert guidance
4.4
(118 reviews)
Intermediate level
Recommended experience
1 hour
Learn at your own pace
Hands-on learning
What you'll learn
Understand segments and the benefits of using segments
Know how to use system segments and custom segments
Add conditional and sequence parameters for custom segments
Skills you'll practice
Details to know
Shareable certificate
Add to your LinkedIn profile
Taught in English
No downloads or installation required
Only available on desktop
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About this Guided Project
Learn step-by-step
In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:
Define segments
Use system segments
Create custom segments
Create conditions for custom segments
Create sequence for custom segments
Manage your segments
Recommended experience
Familiarity with Google Analytics
5 project images
Instructor
Instructor ratings
4.1 (8 ratings)Offered by
How you'll learn
Skill-based, hands-on learning
Practice new skills by completing job-related tasks.
Expert guidance
Follow along with pre-recorded videos from experts using a unique side-by-side interface.
No downloads or installation required
Access the tools and resources you need in a pre-configured cloud workspace.
Available only on desktop
This Guided Project is designed for laptops or desktop computers with a reliable Internet connection, not mobile devices.
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Learner reviews
4.4
118 reviews
- 5 stars
67.79%
- 4 stars
18.64%
- 3 stars
7.62%
- 2 stars
0.84%
- 1 star
5.08%
Showing 3 of 118
NN
5
Reviewed on Jul 15, 2021
Excellent coursework! I'm eager to explore the Google Analytics tool in greater depth.
MA
5
Reviewed on Apr 27, 2021
it's So much Excellent I Learn huge knowledge from this Platform, Thanks to. Regards!
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Frequently asked questions
Because your workspace contains a cloud desktop that is sized for a laptop or desktop computer, Guided Projects are not available on your mobile device.
Guided Project instructors are subject matter experts who have experience in the skill, tool or domain of their project and are passionate about sharing their knowledge to impact millions of learners around the world.
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