By the end of this 2 hour-long guided project, you will be fluent in identifying and analyzing business markets and how to discover their attractiveness to new products and services. This project is designed to engage and harness your visionary and exploratory abilities. You will be using proven models in competitive strategy and the Creately platform to explore and analyze the factors that contribute to business success. This is an important step for individuals or companies wanting to explore new markets for products or services.
Analyzing Market Attractiveness Using Creately
Give your career the gift of Coursera Plus with $160 off, billed annually. Save today.
Analyzing Market Attractiveness Using Creately
Instructor: Jasper Albert
7,350 already enrolled
Included with 
Learn, practice, and apply job-ready skills with expert guidance
4.6
(118 reviews)
Beginner level
No prior experience required
90 Minutes
Learn at your own pace
Hands-on learning
What you'll learn
Define market attractiveness for businesses using Porter's 5 forces model and Creately
Further analyse threats and opportunities from the analysis creating a complete document model
Skills you'll practice
Details to know
Shareable certificate
Add to your LinkedIn profile
Taught in English
No downloads or installation required
Only available on desktop
See how employees at top companies are mastering in-demand skills
Learn, practice, and apply job-ready skills in less than 2 hours
- Receive training from industry experts
- Gain hands-on experience solving real-world job tasks
- Build confidence using the latest tools and technologies
About this Guided Project
Learn step-by-step
In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:
Use Creately as a business tool to customize our project template using Creately’s features.
Understand strategic business Market Attractiveness and Utilize Porter's 5 Forces analysis to evaluate ease of entry to business sectors.
Determine the Power of Suppliers in the specific business/service sector and analyse it effectively with a hands-on example.
Define the Bargaining Power of Buyers in the specific business/service sector and analyse a hands-on example using the 5 forces model.
Evaluate the Threat of New Entrants in the specific business/service sector and classify it effectively.
Define and classify the Competitive Rivalry in determining market attractiveness, and practise analysing them.
Bring it all together to understand and assess the threat and opportunities levels in the sector and learn how to objectively classify them.
5 project images
Instructor
Offered by
How you'll learn
Skill-based, hands-on learning
Practice new skills by completing job-related tasks.
Expert guidance
Follow along with pre-recorded videos from experts using a unique side-by-side interface.
No downloads or installation required
Access the tools and resources you need in a pre-configured cloud workspace.
Available only on desktop
This Guided Project is designed for laptops or desktop computers with a reliable Internet connection, not mobile devices.
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Learner reviews
Showing 3 of 118
4.6
118 reviews
- 5 stars
77.31%
- 4 stars
14.28%
- 3 stars
3.36%
- 2 stars
4.20%
- 1 star
0.84%
You might also like
Coursera Project Network
Coursera Project Network
Coursera Instructor Network
Queen Mary University of London
New to Business Strategy? Start here.
Open new doors with Coursera Plus
Unlimited access to 7,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy
Frequently asked questions
Because your workspace contains a cloud desktop that is sized for a laptop or desktop computer, Guided Projects are not available on your mobile device.
Guided Project instructors are subject matter experts who have experience in the skill, tool or domain of their project and are passionate about sharing their knowledge to impact millions of learners around the world.
You can download and keep any of your created files from the Guided Project. To do so, you can use the “File Browser” feature while you are accessing your cloud desktop.