Encountered many mistakes in activities. Overall the course was very difficult and not in line with the others which were a great balance between technical and theoretical.

Hard to follow, not enough information on what the goal is when working on spreadsheets, it was like the goal was hidden and we were given 'tasks'. Teacher was not engaging or interesting. Recommend a change.

The quizzes and activities are not possible to complete correctly because several of them contain missing/wrong info. On top of that, the information was hard to take in. It all was too much, too fast. I completed the course, but I do not feel that I was set up for success. Please fix the issues that I and others have mentioned.

The course becomes boring and way too hard to follow compared to the previous courses on the certification. Hence I am not continuing the same.

It was bit intense and the speaker can improve with stress and tone in words and speech delivery.

Unlike other courses in this certificate, this course is not organized/presented in a way that is easy to understand. Confusing.

By far the hardest one to follow along with so far in the Certificate program. The presenter is very monotone and boring.

Because this was focused on Google products, my expectations for this particular course were high. However, the errors and communication style of the speaker were very distracting.

This is so hard in the whole series of courses because it needs to be explained better. Half of the metrics I don't even know what is there significance. It is very hard to follow.

I have loved the first four courses in this Digitcal Marketing course, but this one seems too highlevel for me, the intro videos feel way above my level.

This was the hardest of all the courses to complete so far becuse the sbject matter is very dry, making it hard for me to maintain focus. I'm sure for those who've had no exposure to the subject matter or who enjoy anamytics it would have been more interesting.

Disappointing Experience

I recently attended a 7-module course, and while the first 4 modules were successful and informative, i encountered significant difficulties with the 5th module. Unfortunately, it proved to be exceedingly challenging, and i am left feeling dissatisfied with the overall experience. Despite investing time and money into the course, i found myself unable to grasp the material effectively, and i feel like i haven't gained much knowledge from it. Regrettably, there is no option to discontinue the course, which only adds to my frustration. I hope the subsequent modules improve, but as of now, i cannot recommend this course to others.

the worst instructor

This is a well planned course with excellent supplemental learning materials. The activities, if completed, absolutely reinforce each subject covered in the class. For students with no working experience, these activities are valuable opportunities to simulate real-world business situations and critical thinking skills. Students with work experience might learn new best practices and improve upon existing skillsets.

My feedback for every course on coursera is that the video presentations are always professional, but note-taking on the platform is pointless. It would be nice if the student could obtain some of the slides the presenters used. But for those of us who like to take notes to reinforce learning or for future reference, the best we can do is organize the transcripts, annotate, and add screenshots when needed. For this reason, MS OneNote is my favorite companion of Coursera.

All the data required for the activity exemplars aren't visible in Google Ads or Google Analytics. It says "data unavailable." I was unable to follow along and check that I completed the correct work. Some of the naming conventions was off too. This was really hard to follow and felt like a waste of time. This class isn't great and I'm not even done with it yet.

this module has too many technical terms and principles without enough definition and explanations. The content seems to be jumping from one point to another - without properly explaining the relation between the two. The terms are not well explained and it many times demotivated me to continue. This particular module should be redesigned.

Very basic, few of the topics were interesting, apart from that not much to learn new.

So bad in explaining small details

This is the fifth course in the professional certificate series in digital marketing and e-commerce. It is also by far the worst, the most confusing, the most poorly organized. Certain lessons had information simply stuffed into the the text or video with no explanation. Attempts to follow the instructor on some (not all) Google Analytics and Google Ads tutorials went at such a fast clip with no explanation; it was as if the instructor were on overdrive to get out of the building and just sped through the script. The presenter's diction was very poor compared to the other presenters of Courses 1, 2, 3, 4. The transcript was just one, very long machine-generated text -- not broken into paragraphs or time-code points. Check out LinkedIn and see how they handle this very same topic and series using Google Tools. It's a night-and-day difference.

My greatest concern was the instructor himself: so nervous, so ill-prepared, and with the worst "tick" I've ever seen in any video in years -- let alone an educational video: his incessant moving of his hands up and down, back and forth, for almost every word he uttered. At one point I stopped counting at 300 for all the times he moved his hands in one 4-minute video; that hand movement disrupted the flow of the script, presentation, my train of thought in concentration in trying to follow him, etc.

Did anyone train him? Practice? I worked in local and international TV news for 20 years, and one of the worst mistakes I've seen is when an organization decides to put their "in-house expert" on camera to represent them or explain something, and they totally flop. They don't know how to truly look into the camera, connect with the audience, and be still with their bodies in order to get the information/news out -- and NEVER FIDGET with their hands. Throughout this specific video series -- Assess for Success -- at times someone would plop a laptop in front of the presenter's hands as if to hide his hand-waving problem, while at other times it appeared he was trying to clench the table so as not to move his hands. But in the end he always -- ALWAYS -- did.

What happened as I watched and was trying to learn about marketing analytics and measurement is that my respect for Google sank. What I believed was a high quality organization offering these courses in digital marketing using their own Google professionals was perhaps instead a cost-cutting move of ill-trained, amateur on-air readers/presenters. Surely Google can do better. Because it was so painful to watch I often turned off the presenter's audio with its sloppy diction, and jumped ("scrubbed") through the video to capture on-screen information, then read through the transcript to get the key takeaways. It was a time-wasting workaround, but I wanted the information --despite all the lackluster, distracting video presentations. My suggestion: Recut this entire video series in Course 4 and re-present it with someone -- anyone -- who doesn't spend every single video -- from beginning to end -- distracting the viewer with his hands and sloppy diction.

I am really sorry, but I have to give it a one star :( I love the Google courses and have done a few, however, I have to agree with a lot of the reviews and say this module is very hard and nearly impossible to understand due to the trainer, even when you slow the video down to x0.75. He speaks in a monotone voice, and doesn't use punctuation’s when he talks, therefore speaks too quickly. Considering that this area is one of the main parts of Digital Marketing, I would suggest that this is redone with a trainer who is able to speak clearly and at a pace that is digestive to the student. Apologies to the trainer, he seems a nice and knowledgeable person, so I'm not meaning this with any disrespect.

I loved the majority of the digital marketing and e-commerce certificate. This particular course material is extremely hard to understand and follow through. Google analytics platform is different from the one displayed in the videos. I have studied module 2 diligently three times and failed that final test three times leading to more waste of money and time while I have a full-time job. I gave up studying last year and then I gave it a second chance this month only to fail three times. I'm not sure if I should subscribe for one more month to finish that one last course and get my certificate since I'm already exhausted.

worst in the whole programe

a bot would have been better than this instructor

just reading out the content without even engaging with the audience

This course is a no-brainer for those wanting to become a marketing analyst. I learned so much from this course about stakeholders, campaign monitoring, KPIs, reports, and presentations.

Very detailed and one of the main pillars of digital marketing ecommerce course.Gives great understanding and skills for this area of knowledge.

Good course, but I feel like it was too complex. If needed, make it longer and provide more insightful information. Compared to other courses, when you watch the videos you are always waiting for that "aha!" moment, but it never comes. Also, this course points you to a lot of additional reading out of the platform. I understand that we as learners have a responsibility to learn on our own, but try to breakdown some of those readings for us, as we are paying a sub to use this platform.