What Is Brand Management?
July 30, 2024
Article · 12 min read
This course is part of Investing using Value, Growth, Momentum and Economics Specialization
Instructors: Mary MacNamara
Included with
Recommended experience
Beginner level
Previous investment experience is helpful although not required.
Recommended experience
Beginner level
Previous investment experience is helpful although not required.
Gain an understanding of fundamental microeconomic concepts including scarcity, opportunity cost, and economic models.
Understand the differences between various market structures, such as perfect competition, monopolies, and oligopolies.
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December 2024
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Our primer on economics will help you understand the theory and principles behind the workings of an economy. Microeconomics addresses issues such as how prices are set and marketplaces are organized. The topic also addresses the forces of supply and demand at the heart of an understanding of economics. Macroeconomics brings together the component pieces that help shape the output of an economy and that cause an economy to thrive.
The completion of this specialization is to reflect that the student has completed an education only based module through Coursera. This certificate is for personal use only, it is not to be used for professional promotion, purpose, or as a verification of investment competency. Interactive Brokers LLC has no affiliation with the certificate holder, and does not represent the completion as an endorsement or recommendation of any product, service or investment information or individual.
This is designed to provide a foundational understanding of the key concepts and principles of microeconomics. This course covers topics such as supply and demand, market equilibrium, elasticity, consumer behavior, and production costs, equipping learners with the essential tools to analyze economic decisions at the individual and business level.
8 videos6 readings1 assignment
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Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
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Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
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