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There are 4 modules in this course
The Health Protection course is the third instalment of the wider Foundations of Public Health Practice specialisation from Imperial College London's Global Master of Public Health (MPH). The scope and content of this course has been developed from the ground up by a combined team of academics and practitioners drawing on decades of real-world public health experience as well as deep academic knowledge. Through short video lectures, practitioner interviews and a wide range of interactive activities, learners will be immersed in the world of public health practice.
Designed for those new to the discipline, over three modules (intended for three weeks of learning), learners will become familiar with the scope, theory and implementation of behaviour change in the context of public health practice. The course begins by challenging learners about their preconceptions about healthy and unhealthy behaviour - seeking to contextualise these ideas within the broader public health approach (the first course of this specialisation). The course thereafter swiftly covers the origins of risk communication and behaviour change through the lens of health psychology and classical economics, before introducing ideas of bounded rationality and the genesis of behavioural insights and so-called Nudges. By the end of the course, learners will be fluent with their use of the Behaviour Change Wheel methodology of intervention development and the application of the COM-B framework to a range of target behaviours and behavioural barriers.
The subsequent courses of this specialisation will cover health protection before moving into the final (degree learner) course which where learners will focus on developing the core professional skillset that defines public health practitioners - whether in service or academia.
This third course, "Behaviour and Behaviour Change", part of the wider Foundations of Public Health Practice specialisation, is designed to introduce learners to the topic of behaviour and the centrality of behaviour change throughout public health. A very broad lens is cast on behaviour change as the course encompasses everything from clinical intervention up to national-level regulation and legislation. This first module, entitled "Understanding Behaviour" introduces learners to what behaviour means in the context of health improvement, and examines how we interpret risk. We look at risk communication before examining the health psychology literature and three common theories of behaviour: The Health Belief Model, Social Cognitive Theory and the Theory of Planned Behaviour. The second lesson examines more modern insights into behaviour through the lens of behavioural economics, examining behavioural insights and the application of nudge-based techniques.
Introducing social norms and the influence of culture•5 minutes
Nudge: an introduction to behavioural economics•6 minutes
Nudges in public health practice•5 minutes
Building nudge into policy: MINDSPACE and EAST•5 minutes
Conclusions to the module•1 minute
8 readings•Total 155 minutes
An introduction to behavioural theories•5 minutes
Core Theory 1: The Health Belief Model•5 minutes
Core Theory 2: Social Cognitive Theory•5 minutes
Core Theory 3: Theory of Planned Behaviour•5 minutes
Quick recap and even more theories of behaviour!•5 minutes
Applying behavioural insights to public policy•90 minutes
Applying behavioral insights to public policy•30 minutes
Applying behavioural insights to public policy•10 minutes
2 assignments•Total 65 minutes
Describing and applying behaviour change models•25 minutes
Describing and applying behaviour change models•40 minutes
1 discussion prompt•Total 20 minutes
Applying the MINDSPACE framework•20 minutes
3 plugins•Total 45 minutes
Mapping to the Health Belief Model•15 minutes
Applying behavioural insights to public policy•15 minutes
Applying behavioural insights to public policy•15 minutes
Module Two: Analysing behaviour and effecting change
Module 3•6 hours to complete
Module details
This third course, "Behaviour and Behaviour Change", part of the wider Foundations of Public Health Practice specialisation, is designed to introduce learners to the topic of behaviour and the centrality of behaviour change throughout public health. A very broad lens is cast on behaviour change as the course encompasses everything from clinical intervention up to national-level regulation and legislation. This second module, entitled "Analysing behaviour and effecting change" introduces learners to the Behaviour Change Wheel methodology that incorporates the COM-B model of behaviour. Students are guided through the latest approaches to behavioural analysis and evidence-based intervention development. While the module focuses on physical activity, we draw upon a range of other topics from the breadth of public health practice including medicines adherence and school-based interventions.
How to use the Behaviour Change Wheel methodology•60 minutes
Using the COM-B approach in medicines adherence•45 minutes
Stage 3: The Behaviour Change Taxonomy (BCT)•10 minutes
Reflections on the BCW methodology•5 minutes
Introduction to the worked example•10 minutes
Summary of recommendations•3 minutes
Reflections on our Boston example•3 minutes
Conclusion•10 minutes
2 assignments•Total 55 minutes
Introducing the behaviour change wheel methodology•15 minutes
Describing and applying the BCW Methodology•40 minutes
3 discussion prompts•Total 90 minutes
Using the COM-B approach to analyse a target behaviour•20 minutes
Why do some adolescents in Boston undertake low levels of physical activity?•60 minutes
Why do some adolescents in Boston undertake low levels of physical activity•10 minutes
2 plugins•Total 25 minutes
Advisory committee: making recommendations•15 minutes
Advisory committee: making recommendations•10 minutes
Module Three: Theory into practice
Module 4•1 hour to complete
Module details
This third course, "Behaviour and Behaviour Change", part of the wider Foundations of Public Health Practice specialisation, is designed to introduce learners to the topic of behaviour and the centrality of behaviour change throughout public health. A very broad lens is cast on behaviour change as the course encompasses everything from clinical intervention up to national-level regulation and legislation. This third module, entitled "Theory into practice" builds on learners' existing knowledge of the Behaviour Change Wheel methodology and invites them to undertake their own rapid analysis of a public health problem and propose their COM-B diagnosis and BCW-based intervention via a peer-review exercise.
Imperial College London is a world top ten university with an international reputation for excellence in science, engineering, medicine and business. located in the heart of London. Imperial is a multidisciplinary space for education, research, translation and commercialisation, harnessing science and innovation to tackle global challenges.
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What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.