What Does MVP Stand For? It’s Not What You Think.
October 7, 2024
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This course is part of Foundations of Public Health Practice Specialization
Instructor: Dr Richard J Pinder
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The Health Protection course is the third instalment of the wider Foundations of Public Health Practice specialisation from Imperial College London's Global Master of Public Health (MPH). The scope and content of this course has been developed from the ground up by a combined team of academics and practitioners drawing on decades of real-world public health experience as well as deep academic knowledge. Through short video lectures, practitioner interviews and a wide range of interactive activities, learners will be immersed in the world of public health practice.
Designed for those new to the discipline, over three modules (intended for three weeks of learning), learners will become familiar with the scope, theory and implementation of behaviour change in the context of public health practice. The course begins by challenging learners about their preconceptions about healthy and unhealthy behaviour - seeking to contextualise these ideas within the broader public health approach (the first course of this specialisation). The course thereafter swiftly covers the origins of risk communication and behaviour change through the lens of health psychology and classical economics, before introducing ideas of bounded rationality and the genesis of behavioural insights and so-called Nudges. By the end of the course, learners will be fluent with their use of the Behaviour Change Wheel methodology of intervention development and the application of the COM-B framework to a range of target behaviours and behavioural barriers. The subsequent courses of this specialisation will cover health protection before moving into the final (degree learner) course which where learners will focus on developing the core professional skillset that defines public health practitioners - whether in service or academia.
This third course, "Behaviour and Behaviour Change", part of the wider Foundations of Public Health Practice specialisation, is designed to introduce learners to the topic of behaviour and the centrality of behaviour change throughout public health. A very broad lens is cast on behaviour change as the course encompasses everything from clinical intervention up to national-level regulation and legislation. This first module, entitled "Understanding Behaviour" introduces learners to what behaviour means in the context of health improvement, and examines how we interpret risk. We look at risk communication before examining the health psychology literature and three common theories of behaviour: The Health Belief Model, Social Cognitive Theory and the Theory of Planned Behaviour. The second lesson examines more modern insights into behaviour through the lens of behavioural economics, examining behavioural insights and the application of nudge-based techniques.
7 videos8 readings2 assignments3 discussion prompts5 plugins
5 videos8 readings2 assignments1 discussion prompt3 plugins
This third course, "Behaviour and Behaviour Change", part of the wider Foundations of Public Health Practice specialisation, is designed to introduce learners to the topic of behaviour and the centrality of behaviour change throughout public health. A very broad lens is cast on behaviour change as the course encompasses everything from clinical intervention up to national-level regulation and legislation. This second module, entitled "Analysing behaviour and effecting change" introduces learners to the Behaviour Change Wheel methodology that incorporates the COM-B model of behaviour. Students are guided through the latest approaches to behavioural analysis and evidence-based intervention development. While the module focuses on physical activity, we draw upon a range of other topics from the breadth of public health practice including medicines adherence and school-based interventions.
7 videos8 readings2 assignments3 discussion prompts2 plugins
This third course, "Behaviour and Behaviour Change", part of the wider Foundations of Public Health Practice specialisation, is designed to introduce learners to the topic of behaviour and the centrality of behaviour change throughout public health. A very broad lens is cast on behaviour change as the course encompasses everything from clinical intervention up to national-level regulation and legislation. This third module, entitled "Theory into practice" builds on learners' existing knowledge of the Behaviour Change Wheel methodology and invites them to undertake their own rapid analysis of a public health problem and propose their COM-B diagnosis and BCW-based intervention via a peer-review exercise.
2 videos2 readings1 peer review1 discussion prompt
We asked all learners to give feedback on our instructors based on the quality of their teaching style.
Imperial College London is a world top ten university with an international reputation for excellence in science, engineering, medicine and business. located in the heart of London. Imperial is a multidisciplinary space for education, research, translation and commercialisation, harnessing science and innovation to tackle global challenges. Imperial students benefit from a world-leading, inclusive educational experience, rooted in the College’s world-leading research. Our online courses are designed to promote interactivity, learning and the development of core skills, through the use of cutting-edge digital technology.
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Reviewed on Apr 21, 2023
Great course. Glad to have access to some information of behavioural insights. Learning in this field can be very pricey.
Reviewed on Oct 20, 2020
Very engaging and practical course. I feel excited to seek out opportunities to apply what I've learnt. Highly recommend it.
Reviewed on Jun 23, 2020
I thoroughly enjoyed the course and the Behavioral Change Wheel.
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