I would no recommend this course to anyone, So many assignment that are so boring and long, unlike other courses where you have 1 assignment at the end of each week or a multiple choice test... Most of the people who take these courses here are busy, working people and sometimes business owners who if they had that much time to spare on assignments and research would've went back to college X(

I think this course is well-intended but unsatisfactory. I do feel I learned about the concept of brands and how to perceive/create their identity, myself being a complete stranger to this area, but I think the course becomes very repetitive and sometimes incoherent. Of course, I understand that an online course like this, only four weeks long, can barely skim the surface of what is the formation of a brand, but still, I am left with the feeling that I could have been better conceived to cover a broader base of the discipline.

Personally, I did not mind the amount of work and assignments required because I feel practical work is a must for learning such abstract concepts and theories. I do think, though, that sometimes the assignments were unclear or confusing, and also the review sections sometimes did not match up to the instructions which made the evaluations more difficult.

All in all, I am left with a lot of curiosity around this subject of brands and branding and so I will continue my studies elsewhere.

The course is ok, but not great, nor what I expected. It does not go very deep on the concepts, and sometimes (like at least 50% of the time) asks you to do assignments with concepts it has not explained ??. There are no questionnaires/quizzes like in other courses (there is only one and it is only 10% of the grade). Most of the assignments are peer reviews, and sometimes even if you send the thing on time, you get reviewed by only one person and have to deal with his/her subjectivity. My opinion: The evaluation process should be reviewed and make at least 50% of the assignments quizzes, so we are evaluated for what we learned, not just based on the opinions of people who are just learning.

This was such a great experience! The course was challenging but taught me so much about things that I knew of but couldn't articulate. I'm for sure continuing on the to the next one.

It was a great branding journey, very effective and touches the real life branding aspects. It was a pleasure to know the instructor Maria Eizaguirre, who gave a great effort to deliver course syllabus. I Love how this course is delivered, Simple, effective and practical , indeed it was a good use of lockdown time to gain knowledge and brush up your skills. Throughly enjoyed the learning and earned a certificate as well. #learning #skills #course #practical #certificate #branding #training #instructor #brandbuilding #brandvalues #brandstrategy #strategicmarketing #brandstorytelling #marketingstrategy #brandstrategist #brandmarketing #marketingleadership #growthmarketing

I am very helped by the learing method of this class, it's such a new sight for me to learn things. I am happy to learing this Brand Identity and Strategy class from ie University :)

I must admit that my overall experience left much to be desired. While the content of the course itself was insightful and informative, several significant issues greatly impacted my learning journey.

First and foremost, the instructor's proficiency in English was questionable, which hindered my comprehension of the course materials. Furthermore, the accuracy of the lesson transcripts was often questionable, making it difficult to rely on them for reference or clarification. Additionally, the instructor's delivery was disappointingly mechanical at times, as it was obvious that she was reading from a script rather than speaking from a place of expertise and enthusiasm. This lack of genuine engagement made it challenging to stay engaged and motivated throughout the course.

Another frustrating issue was being given reading assignments and then being given invalid links.

One of the most significant drawbacks of the course was the grading system, which relied heavily on peer assessment. This approach seemed inherently unfair, as it often felt like my assignments were being evaluated by individuals with no more expertise than I possessed, which diminished the credibility of the course's assessment process.

These issues collectively overshadowed the positive aspects of the course, leading to a less-than-satisfactory learning experience for me.

I give it three stars. It does have great video content but I felt it lacked examples. In this occasion examples would make it more clear what the assignments were really looking for. Once you complete the assignment, you're not sure at all if you did it correctly or if it is even close to being correct. The fact that you grade your peers discounts the grade even more as you don't know if they even looked at the assignment or just clicked random points to complete their journey.

On a good note, it does cover a lot and definitely added new knowledge to the chamber.

classes's exercises and articles to read should be more interactive and up to date.

Week's assignments are good but sometimes what is teach in class is not enough to fully complete them. Some topics are not fully covered like how to write a market / consumer insight. There should be more real life examples of companies / brands and how they use, apply the topics learnt.

I think an investment in a better microphone and a little more patience for speaking clearly and slowly would make this course better. sorry about that

Thoroughly enjoyed taking this course! It was a fantastic refresher for me after leaving core branding for several years. I loved the exercises, the extra reading and the additional resources that were provided. Most of all, I enjoyed working on my favourite brand, Google! Thank you, Maria, you are an amazing facilitator.

The course was great. We had a lot of content, and what I loved are the readings they were giving us. Also, we had practical assignments often. Because of that I feel like I gained the most knowledge. All in all, very interesting course. Definitely recommend!

Highly Recomended This course! in this course there is so many example vere you can sduty, also assigmen is little bit hard but you can study many things, this course is one of the most excelent course! Thank you for good experience.

It was a great branding journey, very effective and touches the real life branding aspects. It was a pleasure to know the instructor Maria Eizaguirre, who gave a great effort to deliver course syllabus.

It was Informational. the professor taught the course really well with great examples. Found this course very interesting and creative. And it definitely helped me to understand branding in depth.

This is very awesome course you can be brand expert after this course.

Thanks, IE Business Thanks a lot Mrs. Maria thanks.

Lots of great tools and matrixes. Takes you step by step and you can apply the frameworks right away.

Excellent. Clear explanations, useful, interesting. Very happy and satisfied about the teacher.

Good content and aproach. The exercises are also good in reinforcing the key issues learned.

an exceptional course, very valuable , rich content and really i have learnt a lot from it

It's a good course and I learned a fair bit, but I found the in-screen quizzes weak and some of the assignments repetitive and therefore unnecessary and time consuming.

Last but not least, the slides could be done better. Often the content was presented in a very theoretical and academic way, lacking in practical examples.

Really good course for learning the basics of building a brand identity and everything that it entails. The only downside I would say is the peer reviews - I spent a lot of time on my assignments and then when I came to score other peoples the scoring system was so simple and just asked questions like 'did they include this' rather than scoring it on the quality and accuracy of the work. It makes you think you could probably complete the course by doing the bare minimum. Would be much better if a professional graded you!

Se aprende mucho pero la forma de evaluación de conocimientos no la encuentro la mejor. Corregirse entre alumnos no demuestra tu real conocimiento al tema. Quizás sería bueno buscar otra forma de evaluar para no basarse en los alumnos, que no son expertos en el tema.

The quizzes and the overall learning materials where perfect but I do not like the assignments.

I found this course to be extremely valuable in my study of brands and brand strategy. Though I've studied brand management before, this course introduced me to the correct order of processes that go in building a brand and developing its strategy. The assignments were good practice for all the concepts taught in the course.

The instructor taught the course very well. I would recommend her courses.

The only downside I found was the subject of the capstone project. I would have liked a project on an idea with more global applications instead of a company only focused in Spain. It would've been easier to work with something more general considering that many students like myself would be creating a brand for the first time.