Valuable and in-depth information is offered in this course. It is up to the learner how serious the information will be taken. I am looking to reinvent myself as I am no longer able to make a living doing what I used to do due to health reasons. I have always been interested in branding and marketing. Now that I have finished the first course, I realize I didn't have a true understanding of exactly what branding was. I plan to continue with the following courses and would recommend them to anyone who is interested in taking branding seriously.

The course gave great insigts about the Brand Identity and Strategy , Major inclusions are - Consumer Summery preperations (learned models like iceberg & VALS), Preparation of Brand Positioning statement (learned Perceptual map model), The brand house(learned Golden cirlce, brand key, brand house models), The brand manifesto and brand identity (Logo, name, colors, typograpgy, photography). Assignment work is in-dept and given lot of knowledge.

I recomment this course to someone who wants to learn about the branding startegies.

i have highly recommened this class, easy to follow the overview/step with video with many good examples. most importantly very practical to just apply daily work if you are in the retail industry involving management branding project. course price is valued for this knowledge, i will for sure to keep learning the rest of 3 courses.

This course was totally worth it for those who wants to learn deeper about branding! Before I enrolled into this course, I thought branding was just about good logos, but to be truth, there are lot more deeper than just a good logo. Enroll to this course to learn more! Totally worth it! Thank you so much Prof Maria and ie!

Well done and easy-to-understand course. Was able to immediately apply learnings to my job which was fantastic. Only consideration is that I feel like the practice activities and deliverables take significantly longer time than what is estimated so be sure and plan for that workload adequately.

The course is very well designed. I like the way the modules are planned and organised. The videos are crisp and well timed to keep our attention but also to be informative. I like the professor and the examples she has shared. Overall very useful, easy to understand and well thought out.

have always wanted a place to learn more professional things about branding not just the design. i am happy today that i was able to learn more than i expected on coursera. well segmented topics and very understandable. more power to your elbow. thank you dr maria, thank you coursera.

It is an excellent course. It gave me 360 degree perspective of the brand identity concept. Capstone project was the best exercise. Proffessor is great. I loved the course. Exercise based learning is always very productive and this course has exactly designed like that. Thank you!

vey vey useful and detailed for those who want to go deep in branding. IS excellent if your job need some knowledge about it that boosts your job. I am a fashion designer and kinda think branding is very important and useful when delievering any kind of service/product.

The course was Great! the teacher is very passionate and honest I really liked the approach she took for the course, It has very good content and is really hands-on with the activities which to be honest is the only way of getting good at Branding, by doing. Thank you!

This course was excellent and professor Maria has the ability to deliver the different classes in a very clear way. The way the course is structured is very useful and I enjoyed working on the different assignments, specially the final project which was lots of fun!

Fantastic structure of the module and the way in which it is delivered through videos and illustrations. The assignments actually make you realize the significance of each element of the STP. Glad that I did this program I would recommend this to my friends!

i has been always interested in creating brands processes, and always wondered how to make the best impression , and how to pick the best personality for the brand am working on.

this course has answered my questions and give a good framework to follow along.

Es muy bello curso, aprendí bastante de cada etapa del mismo. La profesora es muy apasionada en su explicación y se siente el amor por lo que está enseñando. Si buscas conocer más sobre técnicas de brading, este es el curso que necesitabas!

the course is excellent as i got a clear knowledge about what professor explained. assignment system is excellent. as if you don't do assignment, you ill forget what you have learnt. assignment helps to implement the topics practically.

Many thanks for the knowledge provided, I now understand more about brands and strategies, and thanks to professor Maria, you are very extraordinary, the material presented is very classy and delivered in a gentle language style.

It took me longer to complete it because the course is quite practical and I had to do research and be quite creative, which is something that is difficult for me. But still, it feels good to get this certificate. Thank you...

Great course for learning basic brand building knowledge and knowing your target customers. Makes aware of terms used and important in brand building as well as provide great implementation exercises for practice.

Excellent course!!!! Through the weekly assignments you learn so much more and you fell like you actually are a junior brand manager!!! The professor is so good and understandable! It is totally worth a try!!

Very knowledgeable, has excellent assignments, Though I wish the instructions could have been a little more clearer, there were parts where I had to really understand what to do. Apart from that .excellent.

Presentation, Test everything is best. I have taken multiple courses through Coursera and IE Business School. I think this course is the best. It helps in implementing the learnings rather than quizzes.

An excellent course for both beginners and people with a little knowledge of branding. Finally, everything fell into place: brand segmentation, positioning, identity. Many thanks to the authors!

As a desogner, I found the contents of this course highly enroching and valuable for my professional practice. It gave me tools to set a better foundation when starting on a Branding project.

I love how this course is delivered - Dr. María Eizaguirre delivers this course in a simple, succinct and clear format. You are left with a wealth of knowledge on branding and strategy.

Very interesting, both theory and the final project! I have learnt a log of new arguments and interesting details. Until now, this is one of my favourite courses, maybe the best one.