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Learner Reviews & Feedback for Brand Identity and Strategy by IE Business School

4.7
stars
817 ratings

About the Course

Brand identity and Strategy is a IE Business School course for those professionals who are ready to adopt a creative approach to empowering brands. Students will go through a journey that starts with understanding what a brand is and how they can build successful ones, whilst simultaneously segmenting their consumers appropriately. The course explores positioning and its importance to successful brands looking at perceptual maps and the well-known iceberg model. It culminates in development of real brand houses, which can be applied to the working world, and how picking the right name, colors and logo can be instrumental to a brand’s success. The course is delivered by Rhodes Scholar winning Professor, Dr Maria Eizaguirre, a member of IE Business School’s faculty....

Top reviews

BM

Jun 5, 2020

It was Informational. the professor taught the course really well with great examples. Found this course very interesting and creative. And it definitely helped me to understand branding in depth.

MK

Nov 19, 2019

I love how this course is delivered - Dr. María Eizaguirre delivers this course in a simple, succinct and clear format. You are left with a wealth of knowledge on branding and strategy.

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201 - 225 of 229 Reviews for Brand Identity and Strategy

By Nora D

Apr 16, 2022

The course is great! I loved it - unfortunately, there are not so many peers, I am waiting to get my assignments reviewed and there are not enough others to review for me... I am not sure how I can now complete my course...?

By Tamika J

Jul 20, 2020

The information was useful. I can't say that the assignments were beneficial because they were all graded by peers who may not have understood the assignments themselves.

By kiran s

Aug 2, 2021

It was quite a wonderful course. As I was also doing a practical on the job assignment, it was very much useful. Kudos to the professors & Coursera!

By Gianluca F

Feb 1, 2021

Sometimes I felt lost in all the terminology, and the lack of boundaries that were given in the assignments. I really liked Maria's passion.

By alfie v

Apr 24, 2022

Overall very well done. Excellent assignments that I will personally used in improving the branding of our business!

By Axel B

Jan 24, 2021

It is a great course if you want to have an understanding of the basics of brand identity and strategy quickly.

By LabStudioz L

Aug 8, 2021

There were some sections that were not clear on directions of the assignment but I really learned a lot.

By Muhammad T A K

Jul 22, 2023

It's an excellent course must for any one with marketing passion

By Zakaria s / ز س

Oct 20, 2023

I like the course in terms of brand Identity isn't advanced

By Oscar E D D L T

Sep 14, 2020

Excelent course for design your own branding identity!!

By Federica M

May 8, 2020

Very well done! Challenging and interesting. Recomended

By CHEN Y

Dec 30, 2021

last week is not as good as the previous course

By Elizabeth

Jun 8, 2020

I learned a lot from this course!

By Mandla S

May 9, 2020

Well explained and interesting...

By Duaa S

Apr 21, 2022

great course, so beneficial

By Aditya P

Oct 7, 2019

Very Interactive course.

By Khối M l & Q

Jun 21, 2024

Great

By isla s

Sep 27, 2022

Overall I found the course material interestting and informative.

However, there were a number of links not working and there were inconsistencies between instuctions about projects given in videos vs. the instructions on the assignment page which caused some confusion. I also felt like some assignments required you to work on things that were not covered in much depth in the learning material which caused some confusion.

I was also quite distracted by the number of errors in the video transcripts (as I absorb information better when I also read it) but I am not sure if this is something automatically produced by coursera or provided by the course creator.

By Charlene S

Feb 20, 2021

I liked the content of this course for the most part, however I found that the assignments were not laid out very well and the rubric for success was not communicated prior to the assignment being completed so a few times I felt like I was guessing at what I was to do and Google searching examples. I have taken a few coursera courses prior to this one and they were laid out with much better transparency.

By Harshita T

Oct 29, 2020

Some of the reading material which was shared in between the lessons, seemed to be of sub-optimal level. Those materials could have been better. Other-wise the course was good.

By Kaitlyn K

Apr 21, 2020

Definitely for beginners! If you have ever studied marketing, advertising, or branding, this course will feel very basic and introductory to you.

By Dr. S M

Jan 25, 2024

Too many peer-review assignments ruined an otherwise good quality course. One course should ideally have one peer reviewed assignments not five

By Lina M L

Oct 7, 2024

The topics are interesting but for me personally the program lacked structure.

By לימור ב

Aug 27, 2019

i felt i needed more examples, it was all so quick and not all was understood

By Miqdam S

Aug 23, 2022

I don't know but I didn't like the course