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Learner Reviews & Feedback for Brand and Product Management by IE Business School

4.7
stars
2,628 ratings

About the Course

The main objective is identify the critical information needed to develop a product and brand strategy that generates both quick wins and long-term value. Along this course, you will learn brand and product strategy key concepts such as product lifecycle, product demand estimation, product and brand development and launching, product pipeline, competitors analysis, brand essence and identity, brand architecture, brand equity, brand portfolio, customer experience journey, purchase funnel, key customer touchpoints and brand engagement. By completing this course, you will be able to create an activity plan to bring your brand strategy to life - both externally toward consumers and internally toward employees. You will be able to define the right metrics for determining success when implementating your product and brand strategy, considering any adjustments that may need to make under a test-and-learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marketing Consultant - will guide you through six modules that begin by explaining the challenge of managing products through their "lifecycle" and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumers and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course that enables your understanding on the importance of brand and product management and then use brand development tools, architecture, and portfolios, to achieve success. This course is also available in Spanish. To join the fully translated Spanish version, visit this page: https://www.coursera.org/learn/gestion-marca-producto...

Top reviews

MT

Oct 14, 2020

This course has been very helpful in learning about managing a brand and their products. It has given me free insights on techniques and strategies on how to become a better brand and product manager.

SR

Sep 7, 2018

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.

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301 - 325 of 562 Reviews for Brand and Product Management

By Puneet M

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Jul 14, 2021

A very nice course for beginners

By Folarin L

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May 3, 2021

Very Educative and Easy to learn

By Tasfia R N

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Jun 2, 2020

This is really an useful course.

By Wendy

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Apr 4, 2019

Solid knowledge and vivid cases.

By smarth

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Aug 10, 2024

how will i get the certificate?

By Louisa R

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Mar 19, 2021

I absolutely loved this course!

By Anik k d

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Jul 28, 2017

the course was indepth and apt.

By vijaydilipraj

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May 16, 2021

EXCELLENT...! Cannot be better

By T. A

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Apr 16, 2020

This course is really amazing.

By Susana M

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Apr 6, 2018

Very interesting and complete.

By rajath s

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Feb 16, 2017

IT WAS REALLY GOOD EXPERIANCE.

By Vikas P

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Sep 15, 2021

Course was very comprehensive

By Prasham P

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Jan 23, 2021

Learned how to increase sales

By Ерошенков М А

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Mar 6, 2020

Wery interesting and usefull!

By Claudio M O

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Dec 14, 2017

hi, Thanks for the petty tips

By Deepak R N

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Jun 9, 2016

Superbly taught to the point.

By Kathryn B

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Jan 3, 2017

Fantastic course. Thank you!

By Satyam P

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Feb 21, 2016

A very well explained course

By Sulaimon y

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Sep 24, 2020

Thanks for this certificate

By Akande O

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May 26, 2020

Good teachings, nice course

By Vinay K S

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Aug 11, 2018

This course is very useful.

By Thamara M

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Aug 29, 2016

Good Job, really helpful!!!

By Rinishka R

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May 20, 2016

totally love this course <3

By Naman K

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Jul 17, 2023

nice course great learning

By Saurabh P

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Jun 22, 2023

Good learning experience.