This course is the culmination of the Graphic Design Specialization and gives you an opportunity to tie together your knowledge and skills into a single project: a brand development guide for a company you will invent.
Brand New Brand
Seize the savings! Get 40% off 3 months of Coursera Plus and full access to thousands of courses.
Brand New Brand
This course is part of Graphic Design Specialization
Instructor: Michael Worthington
40,983 already enrolled
Included with
Gain insight into a topic and learn the fundamentals.
1,315 reviews
Intermediate level
Some related experience required
Flexible schedule
2 weeks at 10 hours a week
Learn at your own pace
98%
Most learners liked this course
What you'll learn
Synthesize typography, imagemaking, composition and systematic thinking skills through ideation, invention, and conceptualization
Demonstrate visual research and development skills through the creation of a Brand Development Guide
Expand a brand identity's palette through the inclusion of graphic marks or icons, color, secondary typefaces, and/or images
Skills you'll gain
Tools you'll learn
Details to know
Shareable certificate
Add to your LinkedIn profile
Taught in English
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Graphic Design Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 7 modules in this course
What's included
2 videos9 readings
In this module you will choose an area your start-up company works in, create a written (fake) history of your company, define company idealogical goals and philosophy, brainstorm for naming ideas and name your company.
What's included
5 videos2 readings1 assignment
In this module you will carry out visual research of reference material for your start-up's identity. You will create digital “mood boards” to show the look and feel and visual direction of your company's identity.
What's included
2 videos2 readings1 assignment
In this module you will learn how to create a logotype for your company, with emphasis on finessing typographic forms.
What's included
8 videos1 reading1 assignment
In this module you will be extending the palette of your brand identity by creating a suite of elements for your start-up company: color palette, visual mark, secondary typefaces, imagery/forms and a secret ingredient.
What's included
10 videos1 reading1 assignment
In this module you will be using your extended palette, or suite of elements, to create a set of design pieces that showcase the identity for your imaginary start-up company.
What's included
1 video1 reading1 assignment
In this module you will be reworking and refining your identity components. You will be finishing and refining the design of your Brand Development Guide and submitting it for the final. We will be wrapping things up this week and reviewing our peers' work.
What's included
6 videos2 readings1 assignment
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructor
Instructor ratings
(265 ratings)8 Courses 1,195,093 learners
Offered by
Explore more from Music and Art
Status: Free Trial
Status: Free TrialIE Business School
Status: Free TrialCoursera
Status: Free Trial
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Learner reviews
- 5 stars
91.26%
- 4 stars
7.51%
- 3 stars
0.75%
- 2 stars
0.15%
- 1 star
0.30%
Showing 3 of 1315
ND
Reviewed on Dec 31, 2022
The way the course was designed was very helpful for beginners to understand the process of identity design. But the only drawback was having knowledge of software tools beforehand taking the course.
AS
Reviewed on Mar 9, 2019
A great way to culminate the Graphic Design Specialization. It lets you put to use all the things learned so far. A must, if you are willing to try your skills in Graphic Designing.
ZG
Reviewed on Feb 5, 2022
It was a really well designed course giving us opportunity to practice a lot and get a deeper insight of things we learnt before and see how theory works in practice. Thoroughly enjoyed it!
Open new doors with Coursera Plus
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy
Frequently asked questions
A desktop or laptop computer with access to Adobe Creative Suite (Illustrator, Photoshop, and InDesign) is recommended. While some learners use free alternatives, professional-grade software is highly recommended to produce the high-fidelity mockups and the final Brand Development Guide required for the course.
To be eligible for the capstone and earn the Specialization Certificate, you must first earn a certificate in the four prerequisite courses: Fundamentals of Graphic Design, Introduction to Typography, Introduction to Imagemaking, and Ideas from the History of Graphic Design.
Yes. The primary outcome of this capstone is a comprehensive Brand Development Guide for a startup of your own invention. This project-based work is designed to demonstrate your ability to handle a full identity system—including logotypes, color palettes, and real-world applications—making it a centerpiece for your professional portfolio.
More questions
Financial aid available,
¹ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.