This course is the culmination of the Graphic Design Specialization and gives you an opportunity to tie together your knowledge and skills into a single project: a brand development guide for a company you will invent.
Brand New Brand
Give your career the gift of Coursera Plus with $160 off, billed annually. Save today.
Brand New Brand
This course is part of Graphic Design Specialization
Instructor: Michael Worthington
36,827 already enrolled
Included with 
Gain insight into a topic and learn the fundamentals.
4.9
(1,251 reviews)
Intermediate level
Some related experience required
Flexible schedule
Approx. 24 hours
Learn at your own pace
98%
Most learners liked this course
What you'll learn
Synthesize typography, imagemaking, composition and systematic thinking skills through ideation, invention, and conceptualization
Demonstrate visual research and development skills through the creation of a Brand Development Guide
Expand a brand identity's palette through the inclusion of graphic marks or icons, color, secondary typefaces, and/or images
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Taught in English
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Graphic Design Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV
Share it on social media and in your performance review
There are 7 modules in this course
What's included
2 videos7 readings
In this module you will choose an area your start-up company works in, create a written (fake) history of your company, define company idealogical goals and philosophy, brainstorm for naming ideas and name your company.
What's included
5 videos2 readings1 peer review1 discussion prompt
In this module you will carry out visual research of reference material for your start-up's identity. You will create digital “mood boards” to show the look and feel and visual direction of your company's identity.
What's included
2 videos2 readings1 peer review
In this module you will learn how to create a logotype for your company, with emphasis on finessing typographic forms.
What's included
8 videos1 reading1 peer review
In this module you will be extending the palette of your brand identity by creating a suite of elements for your start-up company: color palette, visual mark, secondary typefaces, imagery/forms and a secret ingredient.
What's included
10 videos1 reading1 peer review1 discussion prompt
In this module you will be using your extended palette, or suite of elements, to create a set of design pieces that showcase the identity for your imaginary start-up company.
What's included
1 video1 reading1 peer review
In this module you will be reworking and refining your identity components. You will be finishing and refining the design of your Brand Development Guide and submitting it for the final. We will be wrapping things up this week and reviewing our peers' work.
What's included
6 videos6 readings1 peer review
Instructor
Instructor ratings
4.8 (243 ratings)8 Courses1,083,223 learners
Offered by
Recommended if you're interested in Music and Art
University of Illinois Urbana-Champaign
University of Michigan
Illinois Tech
University of Glasgow
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Learner reviews
Showing 3 of 1251
4.9
1,251 reviews
- 5 stars
91.68%
- 4 stars
7.19%
- 3 stars
0.71%
- 2 stars
0.15%
- 1 star
0.23%
Open new doors with Coursera Plus
Unlimited access to 7,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy
Frequently asked questions
You will need access to and at least a basic knowledge of Adobe Creative Suite (InDesign, Photoshop and/or Illustrator) to complete the capstone project. There are freeware versions of the above but if you're serious about being a graphic designer we recommend you invest in this software.
You will also need access to a desktop or laptop computer with a mouse.
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.