great course and I've really learned a lot, I only faced a problem with the last assignment where I didn't understand exactly what to do. No one answered my question in the forums. I even tried contacting the lecturer on his personal email but I didn't get a reply and so I got stuck for a couple of days until I figured it out.

Would be better to review the add reading notes, as not all of them are currently available. Must say it was quite a hard and interesting course. Would be great to have some more reading in-depth material to absorb better the rinfo. My personal level of listening is not very good. Had to struggle to absorb the info. Thank u.

Definitely learned some new things! Liked the way things were explained in easy to understand concepts and a modern approach. Was also great that there were interviews from top companies included throughout the lecture weeks. Recommended for those who are new to marketing and those who want to brush up on key concepts.

The slides used were shown too fast. Maybe more time and focus on that could help students to get notes and more time to understand the concepts. Professor has a deep knowledge of the matter and he was able to deliver great content. I am satisfied with the final result and general performance along the course.

The journey with this course was spectacular. Although the lectures seemed ambiguous as a beginner but a little effort to understand will gift you a box of insights on the topic area. The quizzes seemed quite challenging. The lectures could be a little more in simplistic language. Loved this course!

I apreciate this course, it was useful to get news informations about Brand management, with good explanations. I really apreciate the interviews and how CEOs share with us their profesional experiences. It's was a mazing journey for me, and I'm sure that it will help me in my profesional life.

The content is very helpful and informative, but as a person who came to learn about something I don't have any experience in, I was hoping this course would be a little more immersive- based off of assignments instead of over 100 video lectures. It was a bit banal after a while.

Very informative and well structured. I would say that the last week regarding value and valuation was a bit confusing as there were things that could have been explained better compared to the rest of the course but overall really good. Learnt so much from this. Thank you!

Really great explanation on the subject, very thankful for this course. One little tip: Sometimes the people who were interviewed spoke way faster than Mr. Tavassoli did. Since I'm not a native English speaker this made it a bit difficult to follow the interviews sometimes.

The course was an eye-opener for me. I will be using a lot of this in my business. I saw some of the mistakes I made on my side & I need to also be consistent on how I market my business & also make sure that all the employees also understand our brand.

In the end, the tests are very easy if you just copy/paste the responses. This should be more difficult so the student has to read more and watch the videos thoroughly. Other than that, the course is very well organized. The professor speaks perfectly.

I think that the course included some huge key branding concepts and that's great. The instructor and host put goid effort to make it engaging. However, there was some boring parts here and there that needed more to be it more engaging. Thank you.

The course was extremely comprehensive. I was able to grasp the meanings behind branding strategies. Although I would have loved if we were able to access "downloadables" like slides and resources used within the course. Four stars out of five!

The lectures and interviews are great! However, the ability to submit late and the poor quality of submissions is disappointing, almost if the course is not taken seriously enough. One should only have 2 chances with the quiz, not several.

A not too detailed course, not exactly what I was expecting coming into it, definitely helpful though. The peer-graded assignments were especially great as they made you go back watch once or twice more to fully comprehend the content.

Very interesting course and very well presented as well. Its quite detailed as well in the level of information covered. Provides a lot of food for thought around the way in which brands can me managed and how customer journey matters.

There is a comprehensive breakdown of the metrics, drivers, positioning and culture of branding, i.e the internal and external health of various brands and how they can appeal and be registered in the minds of ones target market.

Wonderful insight into the different aspects of Branding. The facilitator professor Nadar Tavassoli made it very interesting with his crisp and clear pronunciations and wonderful examples. The videos were of an excellent quality.

I have learned a lot in this course. The explanatory videos are very useful and the final exercises after each MOOC help to better internalize what has been learned. In short, I really liked it and I recommend it 100%

I really enjoyed this course. Thanks to Coursera for providing such an amazing courses that boosts our knowledge. It was a great course and I'll suggest this course to those who are doing their majors in marketing.

A FREE course! And plenty of take-aways! most included recommended included videos (not the tutor's) were not accessible (outdated or asked for subscription), but hardly worth a complaint under the circumstances.

The material is interesting and the professor has a warm presentation style. I felt that it gave a good overview of the main topics in Brand Management. The course is now 4 years old, so it's due to be refreshed.

I was intellectually challenged and I learned to see branding from a broader perspective . Brands should include the employees and the HR and the marketing all in alignment to reach the highest level of success.

I learned a lot about this course, after working many years in marketing it brought new perspectives to me. However, some content needs to be updated (for example broken links, low quality videos recommended).

It was a good course and I felt like I learned a lot. However, I didn't like that the Peer Reviewed Assignments had a word count. It seemed like the size of the text was more important than its quality.