I think Professor Nader Tavassoli is the best Professor ever! He keeps the content easy to understand and in proper order. There are a lot of interviews and examples incorporated that makes the understanding of the concept very practical. I would say this is a must do course!

Fantastic course. You will find it easy to learn as great illustrations, and valuable interviews are combined in each module. Bringing the new developments about branding to the MOOC made it even more impactful. Thanks to professor Nader Tavassoli for such wonderful compile.

I want to thank professor Nader Tavassoli for giving me the opportunity to discover this new learning method. Personally, I really liked this course because gave me the basic instruments to understand the importance of branding in a simple and detailed way. Again, thank you.

Exceptional, Prof.Tavassoli is one of the greatest lecturers I've ever listened and the course gives a lot of insights on how to translate a Brand into something that the consumer can feel, an unforgettable experience. A must for Brand or Marketing Managers and Specialists.

Brilliant MOOC! Loved all the real life examples (good and bad) and the interviews. Professor Nader Tavassoli rocks!! Will consider taking this course again to get a certificate. This time simply looked through all the videos and additional reading. Thank you for the MOOC!!

The professor is very thorough in discussing each topic. The interviews helped a lot too, making the students appreciate how the theories presented are being applied in the real world. 16 years in the industry, and there are still so much to learn about Brand Management.

Very interesting topic with very clear, thought through and structural content. Even for someone with technical background, it was very logical and a very up to date topic. I appreciate the effort that has been made by making the videos and inviting experts the interviews.

This is an excellent -MOOC offered by LBS by professor Nader. Important branding concepts are explained in a simple manner with relevant examples. I highly recommend every branding enthusiasts to take up this course. It is also one of the cheapest courses available online.

A fantastic course! I've had numerous courses on the subject in different university and professional settings and yet this one gathered some loose ends in a very nice and informative way! If the rest of London Business School represents the same value, then count me in ;)

I never knew how to start thinking stragetically to grow my small business. This course has helped me to understand what truly matters and how to be intentional about my brand. Through the recommended courses I am now able to map out my journey of efficiency for my brand.

One the best quality course I followed online. Very inspirational teacher and examples. Clear structuration of thought. A must course to understand what the brand is, how to build, leverage but as well to protect it. Thank you M Nader TAVASSOLI and London Business School.

I'm very glad to have experienced the Brand Management: Aligning Business, Brand and Behaviour course by London Business School, University of LondonIt was both challenging, illuminating and perfectly 'on-brand' for LBS.Thank you and warm regards Professor Nader Tavassoli

Thanks, instructor Nader Tavassoli! This Mooc is extremely useful for beginners in marketing and explain a lot of different things about a new approach to Brand management. The videos are very instructive and clear with multiple examples related to the topic of each one.

This was an outstanding course. I would recommend it to any entrepreneur or anyone interested in marketing and branding. The professor was great and he had excellent guests. Very practical applications and exercises which were relevant made the course particularly good.

The course was well structured and well paced. The interviews with relevant people from the industry helped to add practical insights to the course material. Prof Nader has a very calm voice without becoming monotonous and hence it is easy to finish the modules easily.

Absolutely phenomenal course. Dives deep into the A to Z of brand management. Nader is an amazing professor. The best part of this course is the way real life examples were brought into theoretical concepts, especially via interviews of C-Level people at brand companies

This course has opened my mind up to many things! Going into it with little to no knowledge on corporate branding and things of that sort I did not know what to expect. However, I come out of this course wiser and ready to take on new things! Thank you professor Nader.

The course was truly enjoyable. The instructor had a great voice that was a pleasure to listen to. The complex knowledge was presented in a simple and engaging manner, with fun and memorable examples that I will surely remember. This is exactly how teaching should be!

I thoroughly enjoye this course, wish there was more of it! Prof. Nader Tavassoli has done a great job at designing and delivering the course and the modules. I have learnt some every interesting and eye opening concepts and I will apply them in my professional life.

This was much more then I could imagine! So interesting! The course included so many interesting examples and the teaching level is very high. I was looking for more branding courses from London business school but couldn't find, hope there will be more in the future.

I thoroughly enjoyed learning Brand Management from the MOOCs of Prof. Nadar Tavassolli. Thanks to the University of London & London Business School for offering this course through CoursEra.

Thanks to Coursera for making this course and knowledge available as a MOOC.

Professor Nader ,reallly has his amazing way of teaching. I truly enjoyed the science and the opportunity to get introduced to this fascinating course. Bringing the brand to life is a magic tenet I'll make sure to use forever. Thanks Coursera for the opportunity.

An excellent course that allowed me to take a fresh look at the interactions between business, brand and behavior in my company. Many thanks to Professor Nader Tavassoli for the new opportunities in understanding brand development and its interaction with consumers.

Very useful course that has a holistic approach to cover all aspects. I am a creative and content professional but this course has opened my mind to think deeper about brands when building media solutions. The instructor tone of voice, pace and smile is pleasant :-)

Excellent course! Prof. Tavassoli presents the material in a very concise manner and delves into the heart of branding, brand management, the customer journey and employer strategies. The numerous interviews are a great way to get another perspective on the lesson.