This course really helps me to understand the importance of brand management, how to build a brand, and maintaining the brand. The teacher also gives the materials in easy way, easy to understand, and giving a real life example of a brand in every module.

I learned a lot doing this course. The material was well explain and the additional readings was a fantastic way of supporting the content of the course. The instructor explained everything in a concise manner.

I would definitely enroll in another course.

I am truly grateful for this great opportunity -- I learned so much and the course even encourages me to take my learning and growth another step further. Thanks a million to Prof. Nader for taking the time to share his wealth of knowledge to the world.

Great refresher for professionals working in marketing. Great video case studies, I thoroughly enjoyed this course. Prof. Nadal is very engaging and I enjoyed his interpretation and examples he used throughout the different modules. Truly recommend this.

Really changed my mindset of Brand management itself.

And really made me think about but Brands truly mean and what my role is actually.

Thank you very much for the MOOK it was very inspiring, and I hope I can really transform this into the work that I do

Thank you to Coursera and Prof. Nader Tavassoli for such a great experience, this course was such a revelation to me and renewed vision on how to look at Brands. The excellent way in which the MOOCS were formatted/explained made the course so enjoyable.

I really enjoyed this course, Super Informative and the professors explanations did not leave room for misunderstandings! I've honed my skills and will be looking out for more courses aligned with my goals!

All the best to everyone and thank you so much!

Wonderful course. It definenetly exceeded all expectations I had and all the interviews and the effort that the lecturer has put into it really shows. I gained lots of insights about the Brand management that I hadn't even thought of before. thank you!

I loved it! I am a chemist (R&D) with poor marketing background and I just thought it would be a good idea to gain some knowledge on branding, since I am considered a business development. I not only gained much more than I expected, I was enlightened!

This course has given me an insight into what Brand Management is. Prof Nader Tavassoli delivered the modules in a very interesting way with lots of examples and interviews. I definitely would recommend this course to anyone interested in this subject.

What an incredible course. This really helped me learn what goes into a brand, how to build and create a brand experience, and how to measure brand metrics. Thank you to the University of London and Professor Tavassoli for putting this course together!

I took up this course as I was assigned to a branding project for the company I am associated with. The way all the concepts are explained is really practical. After this course I am taking some actionable inputs to implement. It is highly recommended.

I really enjoyed the course, the information was on point. the test were a bit hard but forced me to think outside of the straightforward read. Definitelly a good chanllenge that opened my apetite to keep learning about business and brand management.

Excellent course, great tutorials and knowledgeable tutor. He makes the course and learning easy and interesting which keeps the student curious to know what's coming up in the next lesson. The lessons motivates the students to stick to this course.

Challenging and interesting summary of branding. This course is helping me take direct action to my work, bringing alignment across silos. I have a clearer vision of where I need to start making changes, and where I want the organization to end up.

It was a great experience and I definitely learned so much from this! I'm a student and I one hundred percent benefited from joining this course, meaning I explored areas that aren't thought at school. Professor Nader did a fantastic job. So happy!

In this course, I learned that branding is vital in a business because it will be the face of your organization. Professor Nader Tavassoli is also a fantastic educator; the way he explains topics and gives examples makes it easy for me to keep up.

I'm really tired to write a proper review but my honest opinion is that I would recommend this course to all my colleagues. It's simple but it gives you really good inputs. It helped me a lot and I can't wait to apply all these thoughts into work!

Totally loved everything about the course from the content to the professor and his way of teaching!

Its beautiful for everything was explained with case studies and examples!

Moreover, the assignments were so practical and actually got me thinking!

Excelente material de vídeos y diapositivas del profesor Tavasoli, además su metodología de aprendizaje es muy buena. Escucharmos, vemos, hacemos, debatimos y nos permite implementarlo en nuestros empleos (Enseñamos a otros). he aprendido mucho !

im so happy, and thank you very muct to coursera about this courses, bcs im so so cryin abot this im happy rn thank you! love you so much London Business school, thank you for University of London too bcs so pround abt this is course. Thank you<3

This has been one of my favourite courses ever. I learnt so much in these 5 weeks. Special thanks to our beloved Professor Nader Tavasolli for being the best. I'll highly recommend this course to every person interested in branding and business.

This course provides an excellent learning material to understand branding and ways to easily implement it. Course contains easy frameworks that can readily translate ideas into action. As a start-up co-founder, I found this course really useful.

One of the best MOOCs I have done. Professor Nader Tavassoli was great, his style of content delivery is simple and perfect for my understanding. I hope to enroll in more of his courses in the future, hope he does more. A great overall experience

Excellent!

I strongly recommend it because it is very clear, very practical and very well explained by Professor Nader Tavassoli. Suitable for those starting out in brand management or those who have been around for a long time. I learned a lot.