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Learner Reviews & Feedback for Brand Management: Aligning Business, Brand and Behaviour by University of London

4.9
stars
7,378 ratings

About the Course

Professor Nader Tavassoli of London Business School contrasts traditional approaches to branding - where brands are a visual identity and a promise to customers - to brands as a customer experience delivered by the entire organisation. The course offers a brand workout for your own brands, as well as guest videos from leading branding professionals. The aim of the course is to change the conception of brands as being an organisation's visual identity (e.g., logo) and image (customers' brand associations) to an experience along "moments-that-matter" along the customer journey and, therefore, delivered by people across the entire organisation. Brands are thus not only an external promise to customers, but a means of executing business strategy via internal brand-led behaviour and culture change. You will learn and practice the following skills: 1. How to build brands from a broad organisational perspective 2. How to lead brand-led culture change with human resource practices at the core (i.e., brand as a lever and not just an outcome) 3. How to build brands in multi-brand companies, across cultures and geographies 4. How to measure brand health in new ways, that is, internally in addition to externally 5. How to value and capture returns to brands across the organisation - introducing the new concept of employee-based brand equity - and how this is different from the valuation of brands as intangible assets. This course allows you to develop the following aspects of yourself: 1. Head. Gain a deeper understanding of the evolving practice of brand management, one that goes further than practiced in most organisations today 2. Heart. Be motivated to engage in delivering your own brands – regardless of where you are in your organisation – thereby creating superior value for customers and for your organisation 3. Hands. Translate learnings into action. As Confucius is supposed to have said: “I hear and I forget. I see and I remember. I do and I understand.”...

Top reviews

SS

Oct 22, 2020

Professor Nader has been immensely helpful in bringing about a change in the way I viewed Brand Management. The course is well-framed with lots of good examples and interviews. A wonderful experience.

MS

Mar 16, 2021

Wonderful! Professor Tavassoli did a wonderful job of breaking down the business, brand & behaviour alignment process.

Very insightful. I thoroughly enjoyed it and learned a lot. Thank you so much!

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651 - 675 of 2,659 Reviews for Brand Management: Aligning Business, Brand and Behaviour

By KHUSHI S

May 5, 2020

the course was superb. It was highly knowledgable and I got to learn everything seamlessly. The professor was great. Couldn't have asked for a better professor for a MOOC

By Gunjan H

Sep 26, 2019

In one word, the course was "AWESOME"

I would like to extend my gratitude and regards to Prof Nader Tavassoli for a wonderful course led by examples, cases and interviews.

By Juliana M

Oct 14, 2018

Very instructive course that managed to give me a thorough understanding of Brand Management. The interviews with professionals of the field were what I enjoyed the most.

By Asmaa D

Apr 5, 2024

The course is thoughtfully structured, and rich with insightful examples and interviews. Overall, it has been a fantastic learning experience! Thank you, Professor Nader

By Anmol S

Aug 9, 2020

Thank you, Prof Nader! A very very insightful and enlightening course. A lot of useful case studies were presented which gave a better explanation of the topics in hand.

By Indrani S

Jul 29, 2020

I really got help in developing and understanding what makes a brand successful. This course has given me the confidence and motivation that I can apply to my own brand.

By KOUSHIK S

May 29, 2020

The greatest takeaway of this course is the realization that people makes the brand and never the other way. It is experience of the customer that provide Brand Advocacy

By Guneet K

May 26, 2020

The course was well packed with all right ingredients and key to what is Brand Management and what does make a brand success and it gave me a new perceptive and insight.

By Konark P

May 7, 2020

Very nicely explained lectures. I loved the interview with industry personnel which is quite insightful. Professor has its own way of explaining and is very informative.

By Sreshtha C

Jul 10, 2019

This course has taught me so many valuable things about Brand Management, highly recommended and great job Professor in keeping the videos short engaging and effortless.

By Kakali D S

Jul 28, 2021

I enjoyed the course a lot. Prof Nadar explained the concepts with wonderful examples. And the interviews were very insightful. In all , a very well- structured course.

By Israt J

Jun 9, 2020

The course instructor is fantastic. He will make you go through all the different aspects and Brand and Brand Valuation. It has been a great learning experience for me.

By Grace C

Jun 7, 2020

It has good materials and very easy to understand especially for me who has short attention span. I was amazed how i was completely engaged throughout the whole course.

By Sevde Ş K

Jul 6, 2022

It has been amazing journey, i would like to thank you the Prof. Because of his method i think this course is very admiring and sustainable for a learning about brand.

By Matheus A

Jun 4, 2021

5 awesome weeks of learning! Professor Tavassoli is very dedicated, brought a lot of great real-world instances and opened up my mind to a level it will never regress.

By Dr. P

Jan 23, 2021

One of the best course I do till yet. Just loved everything about it. The content is awesome. And the bestest part is the way of delivery. The instructor is Excellent.

By Christoph B

Dec 27, 2020

The course was awesome. Loved the ideas teached and the lecutres. One quick thing wich might make the experience a bit better:

1) Please provide the slides as donloads

By Barthelemy N

Oct 30, 2020

This course was absolutely helpful. I understand the gap between brand and business, the lessons will provide a comprehensive guide to clear up the thoughts.

Thank you.

By omkar k

Jun 22, 2020

Very good course design by the London School of Business. The instructor is very knowledgable and has a good ability to explain all the concept with suitable examples.

By Karin D

Jun 15, 2020

Very well structured and informtative course. A good mix of theory and intro into applied examples through interviews with execs from companies across all industries.

By Maree H

Jun 12, 2020

I thoroughly enjoyed Professor Nader Tavassoli's friendly and immersive course. I feel that I now have the tools to apply in practice immediately. It was enlightening!

By Pratyay B

May 30, 2023

This course literally gives me a fair idea on brand management, brand image, brand values and brand positioning. I hope this course will complement in my MBA journey.

By Shreyashi K

Jul 15, 2021

Its a amazing platform where we are getting so many variety of courses to opt for and can increase our knowledge in which ever domain we want to thanks to course era.

By Pratik K

May 14, 2021

This is an excellent course for all beginners, from in-depth lessons to the industry expert's interviews. All things were helpful to understand the branding concepts.

By Chris A

Mar 8, 2021

Professor Tavassoli is a great teacher and shares his knowledge with passion and commitment. He is clear and very structured and an inspiration for branding learners.