Excellent professor with great use of current examples. It is a course that is based on current brands, and it features interviews with professionals.

Very well delivered course and with very good and practical examples... The professor had a very clear way of talking and explaining all the concepts.

this course was very insightful and has made me more aware on how to manage a brand. recommend this course for all brand and product marketing experts

Very concrete course, I truly learned something. Interviews can get a bit boring sometimes. But the lessons learned are pure gold. Highly recommended.

Explanation was on point, having interview of real world brand manager and executives help to get better understanding of they strategy and planning.

The course I have gone through is an amazing additon to my skills and knowledge. I recommend that all business people should go through this course.

The content and lectures remain Great and fabulous. So many real-life examples help to deep-down the cases for a clear understanding of the theories.

Conceptos muy claros, herramientas muy claras, los invitados aportan muchos casos reales que permiten identificar como implementar los conocimientos.

One of the best MOOC I have taken so far. Nader Tavassoli is an outstanding professor and gives examples that help to understand every concept given.

Thank you so much dear Coursera for your detail knowledge and enthusiatic studying environment. Wishing you all the very best for your future career.

Muy interesante, desde los conceptos hasta la forma de explicar del profesor en los videos. 100% recomendado para reforzar conocimientos y opiniones.

All concepts were explained clearly through live examples and interviews with industry experts, which was helpful in understanding the topics better.

Amazing course for people who want to open their own business or even want to upscale their present one. Great information with examples is provided.

The course was extra ordinary specially for its outline and course teacher.

I am really very glad to have with this course till the end successfully.

The Course was insightful and thought-provoking. It was engaging from the first week to the last one. I highly recommend it to any brand strategist.

This was the first course I studied in coursera. I really enjoyed the course and gained lot more knowledge on brand management. Thank you very much.

Very insightful course. For someone that never thought much about branding nor saw any real purpose in mission statements etc. this was eye opening.

The Prof. Nader is an amazing teacher. I loved the way he taught especially the Interviews with people who are from the industry was great to learn.

Really enjoyed this course. Interesting, well thought out course materials. Enjoyed the holistic view of branding that Prof Nader Tavassoli teaches.

I really enjoyed the course. I could learn very attributes of the brand. Also, there is so many interviews and cases and we can see in the practice.

One of the best "Brand Management" I have ever from one of the top business schools worldwide, Thank you, Professor Nader, and waiting for the NEXT.

That was a really good course. Easy to follow and understandable lesson plan. Good job Professor Nader. Thanks for teaching the basics of branding.

An Exceptional overview by the best professor in this field. Anybody who is keen to learn about brand management will benefit a lot by this course.

One of the best in Coursera that I have attended, set up, information flow, examples, videos, interviews. Mr Tavassoli really delivered. Thank you.

This course has all basic ideas about brand management. All interview video of great companies gave me a much clear idea how brand works in market.