Learner Reviews & Feedback for Brand Management: Aligning Business, Brand and Behaviour by University of London
About the Course
promise to customers - to brands as a customer experience delivered by the entire organisation. The course offers a brand workout for your
own brands, as well as guest videos from leading branding professionals. The aim of the course is to change the conception of brands as
being an organisation's visual identity (e.g., logo) and image (customers' brand associations) to an experience along "moments-that-matter"
along the customer journey and, therefore, delivered by people across the entire organisation. Brands are thus not only an e...
Top reviews
SS
May 24, 2023
To be honest really i will miss the wonderful teacher. the way he took the class and explanation was outstanding. i recommend learners to take this course to have the clear idea of Brand Management.
SS
Apr 19, 2020
Professor Nader has been immensely helpful in bringing about a change in the way i viewed Brand Management. The course is well framed with lots of good examples and interviews. A wonderful experience!
1051 - 1075 of 2,724 Reviews for Brand Management: Aligning Business, Brand and Behaviour
By AYUSH D
•Dec 18, 2019
I have come across really new insights which have helped me change my thinking process towards brand management
By Sheraz S
•Apr 14, 2019
Nader Sir Your example from the real world is just Awesome and make it easy to understand the concept of terms.
By Boyong Y
•Nov 30, 2018
Very easy to understand and mind-opening course on the essentials of brand management, I highly recommend this.
By Arunashis M
•May 5, 2023
Very important course for understanding Brand value, purpose etc. Useful course for learning Brand management.
By Prashant K C
•Sep 3, 2022
This course is a must for all business leaders especailly for those who are not working in marketing function.
By Kanupriya D
•Jul 3, 2021
I am so thankful for this course. Lots of great learnings which I am sure will help in my professional career.
By PRATIKSHA R
•Apr 20, 2021
I really like the concept of aligning especially the point that inside the organization should also be aligned
By Zinia S
•Nov 9, 2020
It's an awesome course. the professor is so wonderful. the topics were very interesting .I have learned a lot.
By Jaroslav G
•Aug 28, 2020
I think it was a great time spen. I gaine a lot of new information and also new point of view on the branding.
By Angeline C
•Jul 26, 2020
Excellent mooc with very detailed explanation and insightful interviews. Thank you very much for the teaching!
By Gabrielle
•Jul 11, 2020
Loved the instruction of this course. Very insightful and useful information on the topic of brand management.
By Fernando M E
•Jul 3, 2020
Great material! The teacher is also very good. I hope I can use the concepts I have learned in the near future
By Siddhant L
•Jun 19, 2020
Easy to understand and very much applicable. I really love how Nader Sir taught us through real life examples!
By Shubham B
•Apr 17, 2020
The course has all the required practical insights and can help you to take organisation forward in many ways.
By Shiavni S
•Oct 29, 2018
Amazing Course and amazing faculty. A must do course for all those who have some interest in brand management.
By Abdul A
•Sep 1, 2024
The course was incredibly helpful, offering practical tips and strategies that I've already started applying.
By Abhishek
•Oct 14, 2023
This course has loads of knowledge and it teaches you every important aspect of managing a brand effectively.
By Jeswin S
•Jun 2, 2022
This course from university of London is very informative and useful. I recommend everyone to do this course.
By Akeem O A
•May 27, 2022
Very Informative and it changes my view and perceptions about what Brand should be and how it should be done.
By Marisol P
•Feb 1, 2022
Excellent course, excellent teacher. I really enjoyed each video. You should create more courses, professor!!
By Opeyemi A
•Jul 9, 2021
The course was a very extensive and detailed one that covered all areas of brand management. Great work Prof!
By Patrick F
•Dec 10, 2020
The subject matter would have been valuable regardless, but this professor took everything to a higher level.
By Jhonathan I
•Oct 30, 2020
Very insightful and with great quality, Professor Nader Navassoli really took the time to make it meaningful.
By nikitha s
•Oct 3, 2020
I found this course interesting, also there are a lot of things one gets to learn. Had fun doing this course.
By Anna C
•Jul 18, 2020
Great course! Very comprehensive and easy to learn. The subject is really up to date and is very much useful.