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Learner Reviews & Feedback for Brand Management: Aligning Business, Brand and Behaviour by University of London

4.9
stars
7,381 ratings

About the Course

Professor Nader Tavassoli of London Business School contrasts traditional approaches to branding - where brands are a visual identity and a promise to customers - to brands as a customer experience delivered by the entire organisation. The course offers a brand workout for your own brands, as well as guest videos from leading branding professionals. The aim of the course is to change the conception of brands as being an organisation's visual identity (e.g., logo) and image (customers' brand associations) to an experience along "moments-that-matter" along the customer journey and, therefore, delivered by people across the entire organisation. Brands are thus not only an external promise to customers, but a means of executing business strategy via internal brand-led behaviour and culture change. You will learn and practice the following skills: 1. How to build brands from a broad organisational perspective 2. How to lead brand-led culture change with human resource practices at the core (i.e., brand as a lever and not just an outcome) 3. How to build brands in multi-brand companies, across cultures and geographies 4. How to measure brand health in new ways, that is, internally in addition to externally 5. How to value and capture returns to brands across the organisation - introducing the new concept of employee-based brand equity - and how this is different from the valuation of brands as intangible assets. This course allows you to develop the following aspects of yourself: 1. Head. Gain a deeper understanding of the evolving practice of brand management, one that goes further than practiced in most organisations today 2. Heart. Be motivated to engage in delivering your own brands – regardless of where you are in your organisation – thereby creating superior value for customers and for your organisation 3. Hands. Translate learnings into action. As Confucius is supposed to have said: “I hear and I forget. I see and I remember. I do and I understand.”...

Top reviews

SS

Oct 22, 2020

Professor Nader has been immensely helpful in bringing about a change in the way I viewed Brand Management. The course is well-framed with lots of good examples and interviews. A wonderful experience.

MS

Mar 16, 2021

Wonderful! Professor Tavassoli did a wonderful job of breaking down the business, brand & behaviour alignment process.

Very insightful. I thoroughly enjoyed it and learned a lot. Thank you so much!

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1226 - 1250 of 2,659 Reviews for Brand Management: Aligning Business, Brand and Behaviour

By Stephanie A G

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Jan 23, 2024

Better than I imagined it'd be! Dr. Nader Tavassoli is clear and concise, and lots of fun!

By Kavin R

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Oct 4, 2022

Exceptional course, now i know basic fundamentals of a brand and how to improve its image.

By paola

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Oct 3, 2022

increible experiencia, curso muy completo !! entrega un nivel muy alto de conocimientos

By Vaishnavi V

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Mar 9, 2022

I have learned lots about brand management . It will very useful for my career devlopment.

By Jiexi H

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Oct 20, 2021

Great MOOC equipped with plenty of marketing strategy examples. Would recommend to anyone

By Annisa O

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Sep 26, 2021

really nice insight and such an honoured to have this course lead by Prof. Nader Tavassoli

By Lazarr J

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May 12, 2021

Great teacher, makes me want to enroll in the university of London for a marketing degree.

By Juliana I C

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Oct 6, 2020

Really useful course, I learned a lot and I will apply all of my new knowledge in my work.

By Usama K

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Jul 27, 2020

Extremely informative and effectively engaging. The instructor explains things splendidly!

By Cesar M A

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May 22, 2020

This course has changed positively my marketing philosophy. Thank you, professor Tavassoli

By Deepanjali k

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Apr 29, 2020

Great course if you are eager to learn about brands. Great examples throughout the course.

By fernanda

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Apr 6, 2020

Loved it, he made everything so very clear, fun and interesting, i really recommend it. <3

By Arabs S

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Apr 22, 2022

Brilliant and wonderful! provided a very insightful journey about branding as a business!

By Sabina B

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Dec 26, 2021

The concepts shared by Mr. Nader were relevant to the course and the interviews were apt!

By John L

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Aug 24, 2021

great course! Shorter videos with more frequent quizes and or case studies would be nice

By J A

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Sep 7, 2020

This is an excellent MOOC to study, its very well explained by Professor Nader Tavassoli.

By Mariana D

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Sep 1, 2020

A gérât course that guides you through the quintessential parts of branding and business.

By Wai-Ling L

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Jul 31, 2020

Great course on how strong leadership can elevate a brand by aligning people and purpose.

By Parijat S

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Jun 6, 2020

Exceptional lectures and interviews. I am definitely joining London Business School soon.

By Nadine L W

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Oct 9, 2019

An excellent course looking at Branding holistically and providing best practice examples

By Divine C O

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Jun 19, 2022

It was Incisive and Expository. Challenging also by means of the peer-graded assignments

By Braulio G

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Nov 2, 2020

Excelente curso, muy completo y un profesor muy capacitado en la materia.

Muchas gracias!

By Stuteema K

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Aug 14, 2020

It was a very good experience . learned a lot , hope i will use the ideas in my work too

By Gopal S

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Jul 31, 2020

Very informative, great faculty and gives me lot of inputs to implement in my enterprise

By Rounak S

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May 31, 2020

The course was very well designed and gave a deep insight into how Brands actually work.