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Learner Reviews & Feedback for Brand Management: Aligning Business, Brand and Behaviour by University of London

4.9
stars
7,595 ratings

About the Course

Professor Nader Tavassoli of London Business School contrasts traditional approaches to branding - where brands are a visual identity and a
promise to customers - to brands as a customer experience delivered by the entire organisation. The course offers a brand workout for your
own brands, as well as guest videos from leading branding professionals. The aim of the course is to change the conception of brands as
being an organisation's visual identity (e.g., logo) and image (customers' brand associations) to an experience along "moments-that-matter"
along the customer journey and, therefore, delivered by people across the entire organisation. Brands are thus not only an e...
...

Top reviews

SS

May 24, 2023

To be honest really i will miss the wonderful teacher. the way he took the class and explanation was outstanding. i recommend learners to take this course to have the clear idea of Brand Management.

SS

Apr 19, 2020

Professor Nader has been immensely helpful in bringing about a change in the way i viewed Brand Management. The course is well framed with lots of good examples and interviews. A wonderful experience!

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1551 - 1575 of 2,724 Reviews for Brand Management: Aligning Business, Brand and Behaviour

By Aarushi K

Apr 20, 2020

Great course, teaches quite relevant material for today's time

By Jonathan R

Dec 26, 2023

Excellently presented with stimulating and thoughtful content

By Morris O E

Dec 25, 2022

Very informative, easy to understand with practical examples.

By Nicole d S O

Sep 10, 2021

Curso sensacional e professor incrivel, estou impressionada!

By Edward S

Mar 1, 2021

¡Un curso excelente con mucho contenido de valor que aportar!

By İzel d

Oct 1, 2020

Contents of videos were great! Thanks a lot Prof. Tavassoli !

By Anirudh R

Aug 30, 2020

The course was very well focused and informative, enjoyed it!

By Dmitry

Dec 2, 2019

Great Course! My deep respect and appreciation to the Author!

By Kamol C

Jan 18, 2024

Excellent, very comprehensive and useful! Thank you so much.

By chrisfusary@hotmail.com

May 11, 2023

so happy with the information and learning

from this course.

By catalina f s b

Apr 28, 2022

I love it, was fun and super complete. I would do it again.

By Rafael M

Jul 27, 2021

Amazing course and teacher... no more words to describe it.

By JOSE R G

Oct 3, 2020

very good course with clear explanations and practical cases

By Ale R

Sep 2, 2020

Very clear, extensive explanations with good business cases.

By CHAN R W K

Sep 1, 2020

love the professor, with excellent examples and explanations

By Nailah F

Jul 29, 2020

I highly recommend this course. Very interesting & engaging!

By Shuvam C

Jul 8, 2020

Very informative, constructive enriching learning experience

By Sudarshan B

Jun 4, 2020

excellent instructor.I want do more course under instructor.

By Zhirosh K

Mar 31, 2020

Thank you, the course touched more aspects, than I expected!

By Rishabh S

Feb 7, 2019

It was awesome, i wish it included some Analytics part also.

By Asif H

Aug 28, 2024

The instructor was very clear & details about all concepts.

By Meta M

Dec 30, 2022

learning knowledge that applicable and very related in real

By Jyoti S

Nov 2, 2022

very interesting course for marketeers and business owners!

By Leonardo T

Jun 18, 2022

great course! I learned a lot things and concepts! Thanks!