Learner Reviews & Feedback for Brand Management: Aligning Business, Brand and Behaviour by University of London
About the Course
promise to customers - to brands as a customer experience delivered by the entire organisation. The course offers a brand workout for your
own brands, as well as guest videos from leading branding professionals. The aim of the course is to change the conception of brands as
being an organisation's visual identity (e.g., logo) and image (customers' brand associations) to an experience along "moments-that-matter"
along the customer journey and, therefore, delivered by people across the entire organisation. Brands are thus not only an e...
Top reviews
SS
May 24, 2023
To be honest really i will miss the wonderful teacher. the way he took the class and explanation was outstanding. i recommend learners to take this course to have the clear idea of Brand Management.
SS
Apr 19, 2020
Professor Nader has been immensely helpful in bringing about a change in the way i viewed Brand Management. The course is well framed with lots of good examples and interviews. A wonderful experience!
1576 - 1600 of 2,724 Reviews for Brand Management: Aligning Business, Brand and Behaviour
By Andrea M
•Feb 25, 2021
A brand new perspective, and a lot of interesting concepts.
By Kayahan A
•Nov 16, 2020
Many thanks for all experience. Great course and materials.
By LAM F Y I
•Jun 1, 2020
Very good inside-out angle of branding. It changed my mind.
By Prarthana
•Apr 27, 2020
One of the best MOOCs I've ever attended. Brilliant course!
By Paula C P
•Mar 25, 2020
Excellent course to be introduced in the world of branding!
By Esteban
•Dec 28, 2019
Great course !!! I enjoyed a lot. It was a value journey =)
By Alexander R
•Oct 11, 2019
Great introductory course to branding and brand management.
By Muhammad R P
•Jan 29, 2024
Good Course for me. Thanks, Coursera and instructors team!
By Adiatma K
•Aug 6, 2023
amazing experience! Prof. Nader is an outstanding teacher!
By Abdelrahman A
•Nov 12, 2022
Making you aware of everything related to building a brand
By Samantha N
•Jul 19, 2022
Deeply insightful and delivered in a highly digestable way
By Jain D
•Mar 29, 2022
worth learning, have successfully learned many new things.
By Eka D
•Feb 19, 2022
I really learn many things regarding brand management here
By Bárbara P
•Sep 12, 2021
Great course, useful insights and key take aways to apply!
By HITESH B
•Aug 11, 2021
Fantastic course. Mr. Nadar's teaching style is the best!!
By Valentina G L
•Jun 24, 2021
Excellent course, very clear explanations and very dynamic
By Renāte Ķ
•Dec 7, 2020
High quality and very applicable course. Enjoyed it a lot!
By Advance C B
•Nov 21, 2020
Excellent Course, this course will very well put together.
By Emre K
•Nov 10, 2020
quite an instructive course. you should definitely try it.
By Karen G
•Aug 26, 2020
This was an awesome experience for me! Highly recommended!
By Srushti K
•Jun 15, 2020
Highly recommend this to get a deeper insight on Branding!
By Massi M
•May 24, 2020
Excellent course, thank you very much professor Tavassoli.
By Alberto P
•May 12, 2020
very good course for marketing strategy, business strategy
By Irene K
•Apr 22, 2020
This course helped me start up my own brand and manage it!
By HARSHIT S
•Apr 17, 2020
i am in love with the content they provide in this course,