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Learner Reviews & Feedback for Brand Management: Aligning Business, Brand and Behaviour by University of London

4.9
stars
7,595 ratings

About the Course

Professor Nader Tavassoli of London Business School contrasts traditional approaches to branding - where brands are a visual identity and a
promise to customers - to brands as a customer experience delivered by the entire organisation. The course offers a brand workout for your
own brands, as well as guest videos from leading branding professionals. The aim of the course is to change the conception of brands as
being an organisation's visual identity (e.g., logo) and image (customers' brand associations) to an experience along "moments-that-matter"
along the customer journey and, therefore, delivered by people across the entire organisation. Brands are thus not only an e...
...

Top reviews

SS

May 24, 2023

To be honest really i will miss the wonderful teacher. the way he took the class and explanation was outstanding. i recommend learners to take this course to have the clear idea of Brand Management.

SS

Apr 19, 2020

Professor Nader has been immensely helpful in bringing about a change in the way i viewed Brand Management. The course is well framed with lots of good examples and interviews. A wonderful experience!

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1651 - 1675 of 2,724 Reviews for Brand Management: Aligning Business, Brand and Behaviour

By Anzar M

Apr 8, 2020

Exceptional faculty. Waiting more from Nader Tavassoli

By Ayan Q

Jan 29, 2025

Professor Nader is a great teacher, deserves a raise!

By Chet C

Dec 2, 2024

It's make me see the world of business in the new way

By Mirela N

Mar 10, 2024

Very specific not just theory, extremely interesting.

By Eliana T

Jun 22, 2023

i gained a lot of valuable knowledge from this course

By alislam a

Dec 18, 2022

It's an amusing experience to learn from the course .

By Benjamin A

Feb 17, 2022

I've learnt a whole lot of things I never new existed

By Anirudha P

Feb 7, 2022

Very well structured and delivered. Quite informative

By Jerel F R

Sep 2, 2021

Outstanding course the instructors were very helpful.

By Shruti A

Jul 26, 2021

I am having trouble in getting my course certificate.

By Vanessa V

Jul 19, 2021

Clear, straight to the point, very valuable content !

By Amit K

May 15, 2021

Easy language to be understand and with illustration.

By mauro v

May 1, 2021

Beautiful course and the professor explains very well

By E G (

Jan 7, 2021

Very good course, with many materials and structured.

By Rachit W

Dec 8, 2020

Good explanation, different from traditional branding

By Elizabeth M

Oct 23, 2020

Excellent course, easy to follow, great case studies.

By Pravarti B

Sep 18, 2020

It was perfect. Many new things to learn. Go for it..

By Jagadabhi R g b

Aug 12, 2020

It was an amazing experience and I have learnt a lot.

By Dwaipayan B

May 8, 2020

The professor is a legit nigglet. I loved it mah man.

By Friederike A

Mar 30, 2025

great course and worth every second of your time!!!!

By sixtus o

Jan 22, 2025

Very detailed and rich with simplified explanations.

By Haifa A

Oct 1, 2020

I learned a lot from this course, thank you so much!

By Wage D

Jun 9, 2020

This course is totally insightful for me. Thank you!

By Sandeep K

Jun 3, 2020

Great learning by examples and practical Interviews.

By Wong C H

Apr 23, 2020

It is worthy for me to learn about Brand Management.