Thank you to the University of London and London Business School for providing this course.

I learned a lot from this course and got new knowledge about building brands, organizational management, and brand-customer relationship.

The materials are compact with interesting examples and business cases.

Professor Nader Tavassoli explained the course in a clear and communicative way, very easy to understand.

Thank you, in the last video, you said that the course was an inspiration for you, because people from all over the world take part in it. For me, this course was an inspiration for a different view of the brand and another approach to it. I hope that your experience in creating this course was positive and we can count on further classes, which I am looking forward to :) Excellent job and good luck.

Excellent Course to Learn. I had Learned a Lot and Enjoyed the learning entire duration of Course.

i would like to take this opportunity to list some of the Concepts i am taking away from this Course is Brand Purpose, Brand Behaviour, The Six A's of Brand Engagement, The ABC's of Behaviour Change. once again i am thanking Coursera and Ashok Leyland for giving the Opportunity for Learning this Course.

The course was effective and articulated how business, brand and behaviour are uniquely intertwined in a successful organization. Mr. Tavassoli provided many concrete and easily understandable examples for how business, brand and behavior work together. The use of interviews with people who successfully use the combination of business, brand and behavior to promote their brands was very well done.

Excellent Lecture, you analogies, your original concepts established and shared during this course was well appreciated! Love the simplicity with which you delivered your well-personalized lectures that grasped the attention of your students, also resulting from your relaxed professionalism!!!

High Yield concepts or foundations for business management was the bulk of this course! Job well done!!!

Great course with a lot of helpful material that should help me later. Amazing instructor and great use of imagery with the coat hanger and the use of Newton's cradle to symbolise alignment and reiterate etc importance of the synchronisation of brand, business and behaviour. Highly recommend for those wishing to expand their understanding of branding or who wish to explore the world of business.

I am ready to use the 3B model and start aligning the business, brand and behaviour in order to strive for the best consumer experiences. During the course, relevant topics were dealt with, such as brand identity, brand image, brand purpose, brand management, employer branding and brand equity.

To professor Nader Tavassoli, thank you for this MOOC. I really enjoyed the course, and learned a lot.

Excellent content, but many of the videos and links to articles were no longer active because of the age of the course. The content needs refreshed to include information that has happened or changed over the past 5+ years. All that aside, Mr. Tavassoli has such a nice way of presenting the content in an easily digestible way. I understand why his so respected in the world of academic branding.

The experience of this course has been amazing. Professor Nader Tavassoli explanations of the concepts have been top. Both the level of information and the interviews of very high quality. I learnt a lot of new concepts and he managed to make me discover a complete new concept of brand and business. I strongly recommend this course and it has encouraged me to continue learning in this platform.

Professor Nader is very knowledgeable about the subject and is able to explain and teach the course in a very pragmatic way. I have learned a lot of things and gained a lot of insight which I was able to apply to my work during the course of this MOOC. I am very happy that I took this course and highly recommend it, Professor Nader as well as the London Business School, and Coursera. Thank you!

Wonderful Course. The art of flow/ structure of this lecture gave a deeper understanding of the subject. I'm very surprised and excited through the course. The course has been very informative and insightful on this going forward on every modules. All the way through the lecture was undeniably so good. Thanks for this course. I hope to put through these principles what i learned in practice.

I really appreciated the involvement of the speaker and the opportunity to ivite guest from the most populat global companies, such as Unilever, etc. The course provides quite non-trivial approach to brand managent and challenges the most common branding strategies and stereotypes. The course added a great value to my professional outlook in brand marketing. I really liked it! Thanks a lot!

Thank you to Prof. Tavassoli for an outstanding class. I can only recommend to undertake this course. It goes way beyond just simply upgrading your CV. Prof. Tavasolli makes it really fun & interesting to listen to him. He uses amazing examples incorporates great interview partners. I'm taking a lot out of this course and I would wish that Prof. Tavasolli would offer more classes like this.

Excellent course provided by course facilitator Nader Tavassoli. It was explained in a very easy to understand way but also very thorough. I definetly see marketing and branding in a new way and would be happy to under take more courses taught by Nader Tavassoli. The course was broke down into 5 weeks which was easy to do, you could complete it all within 1 or 2 weeks if you did it quickly.

One of the best course I have come across in recent times. I really enjoyed doing it. In fact, I enjoyed it so much, I completed the course in less than 2 weeks! The new concepts such as 3Es, the new definition for 4Ps and 6As of brand engagement are really useful concept. The way the lecture was presented was really great. Overall a very useful course to understand brand management better.

From start to finish, this course offers a comprehensive and insightful journey into the world of branding, equipping learners with the essential knowledge and tools to create and sustain impactful brands.

Moreover, the practical exercises and real-world case studies provide invaluable opportunities to apply the concepts learned and develop a strategic mindset towards brand development.

A great choice for anyone looking to enhance their knowledge of brand management. It is led by a knowledgeable, thoughtful, and approachable instructor who is very passionate about brand, and the course material is well-structured and easy to follow. I would definitely recommend this course to anyone looking to improve their brand management skills and take their career to the next level.

Dear team ,

It was a pleasure joint you in this unforgettable adventure. I was so happy of the way the course where elaborate. It was very clear and simple ENGLISH.I will definitely recommend COURSERA to my friends and colleagues.

But i have difficulties printing my certificate and sharing it on my LINKDIN page.

Thank you very much for your time and effort.

Thanks a million Pr NADER TAVASSOLI

Mr. Tavalossi explained various concepts extremely well, through a ton of examples of organizations following those concepts and consequences faced by organizations that did not follow a few concepts. I will be taking back many important elements such as brand purpose, metrics, valuation, etc. Thank you for this course, it gave me a wide array of concepts that will be useful in my future.

As an undergraduate, I really benefitted from this course. I learned some things that enhance my existing knowledge of marketing like the sales funnel etc. Plus, I learned a lot of new marketing concepts like the brand image and the customer experience which are revolutionary. Professor Nader's way of lecturing felt natural and that's quite rare in this MOOC industry. Thank u Professor.

Prof. Nader is a great teacher who has a lot of experience in this particular field. How he mixes theory with case studies and interviews with CX level professionals, gives this course a holistic view. The cases are a little out of date cause this MOOC was filmed back in 2015, yet the thinking is as timely as ever. In my opinion, it would be really interesting to showcase current cases.

Great course content. Professor Nedar has brought his several years of experience and vast knowledge to the course. The course has opened my understanding and changed my perception of brand management. The mooch interviews with industry experts have made the course exceptional. I have learned a great deal from the interviews. I now have a different understanding of brand management.

This has been a very helpful , through and detailed course and I am glad that I took this during this corona outbreak, the greatest global crisis of our times since world war 2. This course has taught me that branding should not be taken lightly and there are a lot of metrics to be evaluated for measuring success of brand, many of them i was not even aware before doing this course.

I can only say good things about this course. It has opened my mind about branding, expanded my knowledge and this might sound a bit extreme but it's true. It has changed my life. It has been so valuable for me and this is only the starting point of my branding journey. What a great place to start. If you have never been introduced to branding, I can totally recommend this course.

I would say this is one of the best teaching styles I have ever seen. I have loved each and every bit of it. I am highly thankful to Professor Nader Tavassoli for designing such an amazing course and content and explaining everything with the beautiful examples. It enhanced my critical analysis abilities. Thank you, London Business School, and Coursera. Highly recommended course.