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Learner Reviews & Feedback for Brand Management: Aligning Business, Brand and Behaviour by University of London

4.9
stars
7,595 ratings

About the Course

Professor Nader Tavassoli of London Business School contrasts traditional approaches to branding - where brands are a visual identity and a
promise to customers - to brands as a customer experience delivered by the entire organisation. The course offers a brand workout for your
own brands, as well as guest videos from leading branding professionals. The aim of the course is to change the conception of brands as
being an organisation's visual identity (e.g., logo) and image (customers' brand associations) to an experience along "moments-that-matter"
along the customer journey and, therefore, delivered by people across the entire organisation. Brands are thus not only an e...
...

Top reviews

SS

May 24, 2023

To be honest really i will miss the wonderful teacher. the way he took the class and explanation was outstanding. i recommend learners to take this course to have the clear idea of Brand Management.

SS

Apr 19, 2020

Professor Nader has been immensely helpful in bringing about a change in the way i viewed Brand Management. The course is well framed with lots of good examples and interviews. A wonderful experience!

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1776 - 1800 of 2,724 Reviews for Brand Management: Aligning Business, Brand and Behaviour

By Jude A

May 28, 2023

It was an unmatched learning!!!!! Indeed!!!!

By Elena F

Jan 5, 2023

One of my favorite professors. Great course!

By Olivia. T

Jul 18, 2022

I really loved the delivery. Really engaging

By BERİL U

Nov 6, 2021

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By Shreyansh C

Oct 3, 2021

very informative and very innovative technic

By Matthis P

Jul 19, 2021

very easy to follow, Dr. Tavassoli is great!

By Preen N

Jun 8, 2021

Very informative. Thank you Nader Tavassoli.

By MANISHA R S

Jun 24, 2020

amazing course and examples highly recommend

By Miguel A

May 19, 2020

Many thanks for a very comprehensive course.

By Farzana S

Apr 12, 2020

I have learned a lot about brand management.

By ASHISH B

Apr 4, 2020

Very good and informative course on branding

By pratyush g

May 24, 2019

A fantastic course for budding entrepreneurs

By Kayla S

May 16, 2019

Great information and wonderful interaction.

By Mariano G

Sep 18, 2024

Really good way to start on the Brand path!

By Kamalini M

Sep 7, 2024

Excellent MOOC, insightful and informative!

By AISHWARYA G

Sep 4, 2022

Very well explained and excellent Professor

By Camila d S S N

Dec 7, 2021

Excelente curso, eu amei fazer parte disso!

By muskan v

May 26, 2021

Very Informative Course.You must opt for it

By Ruan B

Jan 3, 2021

Very insightful and presented innovatively!

By Sivakumar

Oct 10, 2020

Fantastic! must for Branding professionals.

By Mangesh K

Sep 19, 2020

Detail about the brand and its way to grow.

By Charuka A

Sep 5, 2020

Very easy to understand. Highly recommended

By S.M.Imran H

Aug 9, 2020

Nice Journey with the mentor in this course

By rohit s

Jun 19, 2020

Professor Nader Tavassoli is simply superb.