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Learner Reviews & Feedback for Brand Management: Aligning Business, Brand and Behaviour by University of London

4.9
stars
7,595 ratings

About the Course

Professor Nader Tavassoli of London Business School contrasts traditional approaches to branding - where brands are a visual identity and a
promise to customers - to brands as a customer experience delivered by the entire organisation. The course offers a brand workout for your
own brands, as well as guest videos from leading branding professionals. The aim of the course is to change the conception of brands as
being an organisation's visual identity (e.g., logo) and image (customers' brand associations) to an experience along "moments-that-matter"
along the customer journey and, therefore, delivered by people across the entire organisation. Brands are thus not only an e...
...

Top reviews

SS

May 24, 2023

To be honest really i will miss the wonderful teacher. the way he took the class and explanation was outstanding. i recommend learners to take this course to have the clear idea of Brand Management.

SS

Apr 19, 2020

Professor Nader has been immensely helpful in bringing about a change in the way i viewed Brand Management. The course is well framed with lots of good examples and interviews. A wonderful experience!

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1826 - 1850 of 2,724 Reviews for Brand Management: Aligning Business, Brand and Behaviour

By Russell G

Aug 14, 2020

Professor Nader Tavassoli was brillant !!

By Nidal A

Aug 7, 2020

Great Job Dr. Nader Tavassoli. Thank you!

By Somnath R C

May 20, 2020

OSWAM EXPERIENCE COMES COURSES BEHAVIOUR

By Aishwarya R

Oct 8, 2019

Great course! I learnt a lot. I loved it.

By Iliyas N

Aug 15, 2023

Excellent organized and very informative

By James L

Nov 15, 2022

Absolutely awakening, highly recommended

By Violina O

Jun 3, 2022

Amazing , so interesting and very useful

By Stefano D G

Jan 6, 2022

Great course, interesting and inspiring!

By San T A

Dec 6, 2021

achieved insights about brand management

By 8FEET

Oct 25, 2021

Nader Tavassoli is an admirable teacher.

By Yuliia P

Sep 20, 2021

It's my second best course at coursera!

By OKE O

Aug 29, 2021

Highly Educative, A boost for my career!

By Burcak C

Mar 25, 2021

It was incredible experience! Thank you!

By abeer A

Feb 28, 2021

thank you so much, prof. Nader tavassoli

By Anshul A

Dec 21, 2020

It's very informative and well designed.

By Kaustubh G

Sep 12, 2020

Learned a new concept :signature pricing

By Hafiz S

Sep 7, 2020

One of the best courses I have attended!

By Tarun S

Aug 14, 2020

Excellent instructor and great learning.

By Poornima P

Jul 6, 2020

Its a great course.I completely loved it

By Benjamin L

Jun 19, 2020

Very good concepts and insights on Brand

By Kseniia

May 15, 2020

Very good for people working in commerce

By Barak A

Jun 29, 2019

Very important Course.

Really interesting

By 064 — U Z

Oct 4, 2024

Really loves the Mooc, professor Nader.

By Benedicta A

Oct 6, 2023

It such a great online learning journey

By Aline B

Oct 31, 2022

I've learned so much with this course!