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Learner Reviews & Feedback for Brand Management: Aligning Business, Brand and Behaviour by University of London

4.9
stars
7,595 ratings

About the Course

Professor Nader Tavassoli of London Business School contrasts traditional approaches to branding - where brands are a visual identity and a
promise to customers - to brands as a customer experience delivered by the entire organisation. The course offers a brand workout for your
own brands, as well as guest videos from leading branding professionals. The aim of the course is to change the conception of brands as
being an organisation's visual identity (e.g., logo) and image (customers' brand associations) to an experience along "moments-that-matter"
along the customer journey and, therefore, delivered by people across the entire organisation. Brands are thus not only an e...
...

Top reviews

SS

May 24, 2023

To be honest really i will miss the wonderful teacher. the way he took the class and explanation was outstanding. i recommend learners to take this course to have the clear idea of Brand Management.

SS

Apr 19, 2020

Professor Nader has been immensely helpful in bringing about a change in the way i viewed Brand Management. The course is well framed with lots of good examples and interviews. A wonderful experience!

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1926 - 1950 of 2,724 Reviews for Brand Management: Aligning Business, Brand and Behaviour

By Ivanna S

Nov 19, 2024

Great course, definitely recommend

By Matilde S

Jul 28, 2024

Amazing course! Thank you so much!

By faezeh d

Aug 29, 2022

I have enjoyed during this course.

By Patrícia C

Jan 4, 2022

Good learning and great professor.

By Vũ B H

Dec 19, 2021

It is so good for beginner like me

By ANVE M E

Nov 10, 2021

This course was very useful for me

By AFFONSO D

May 26, 2021

Learned so much with that course!

By Vidushi A

Aug 17, 2020

It was a great learning experience

By James S

Jun 20, 2020

Outstanding course!!!!!!!!!!!!!!!1

By Avinash P

Jun 8, 2020

Excellent course. Very insightful.

By Stefanie S

May 17, 2020

Such a good and meaningful course!

By Emre S

May 16, 2020

Great value for money and content!

By Arnold S M

Apr 21, 2020

Got good insight from this course.

By Jyot K

Oct 5, 2024

Great leaning with great examples

By Irina F

Sep 12, 2022

great course, thank you so much!

By oloo o

Jun 18, 2022

best insights on brand management

By Tanishka D

May 19, 2022

amazing course!! Very insightful

By Bibi F

Aug 11, 2021

highly recommend this course.....

By Joy P

Aug 9, 2021

This course was very informative.

By YENI L S

Dec 21, 2020

this course give me new knowledge

By M S

Oct 10, 2020

Great teacher and course material

By Shreya P

Sep 21, 2020

Excellent. Teaching was too good.

By ayu a

Aug 28, 2020

Very useful and great explanation

By DUKE U

Jul 27, 2020

Love the course. Great job, Kudos