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Learner Reviews & Feedback for Brand Management: Aligning Business, Brand and Behaviour by University of London

4.9
stars
7,595 ratings

About the Course

Professor Nader Tavassoli of London Business School contrasts traditional approaches to branding - where brands are a visual identity and a
promise to customers - to brands as a customer experience delivered by the entire organisation. The course offers a brand workout for your
own brands, as well as guest videos from leading branding professionals. The aim of the course is to change the conception of brands as
being an organisation's visual identity (e.g., logo) and image (customers' brand associations) to an experience along "moments-that-matter"
along the customer journey and, therefore, delivered by people across the entire organisation. Brands are thus not only an e...
...

Top reviews

SS

May 24, 2023

To be honest really i will miss the wonderful teacher. the way he took the class and explanation was outstanding. i recommend learners to take this course to have the clear idea of Brand Management.

SS

Apr 19, 2020

Professor Nader has been immensely helpful in bringing about a change in the way i viewed Brand Management. The course is well framed with lots of good examples and interviews. A wonderful experience!

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1976 - 2000 of 2,724 Reviews for Brand Management: Aligning Business, Brand and Behaviour

By Vipul K

Jun 19, 2021

A lot to learn from this course

By Saurabh A

Oct 26, 2020

I highly recommend this course.

By Balaji M

Sep 29, 2020

Very well developed course plan

By Archana B

Aug 9, 2020

Was very informative and useful

By Tushar B

May 14, 2023

Concept and Clarity is awesome

By David M

Nov 13, 2022

Quite informative and engaging

By Navdeep J

Oct 28, 2022

Thank you Mr. Nader Tavassoli

By David M W

Aug 3, 2022

Super clarity moocs, on point

By Chau P

May 21, 2022

i have learned too much, thank

By Siddhant

Feb 4, 2022

A must for aspiring marketers.

By Peng R

Dec 29, 2021

Good style of speech. Love it.

By Mohammad O

Sep 23, 2021

Well constructed and executed.

By SHIZHEN Z

Mar 1, 2021

This module is really helpful!

By Chamod P

Feb 1, 2021

Good explanation with examples

By nandini s

Oct 1, 2020

GOOD KNOWLEDGE, FULL OF SKILLS

By Lucas M

Sep 22, 2020

It was a wonderful experience.

By Massimiliano B

Sep 7, 2020

Rapido e ben fatto! Consiglio!

By PATEL H M

Jul 13, 2020

Nice course very knowledgeable

By FARHAN B

Jun 5, 2020

Overall it was a great course.

By Mukesh K

May 12, 2020

This course is part of my life

By Guillermo C

Dec 30, 2024

Muy dinámico y bien explicado

By Eleonor A

Jun 12, 2024

Interesting, and motivational

By Nick S

Jul 1, 2022

Very informative and helpful!

By Trisia A P

Mar 14, 2022

Very insightful and engaging!

By Iin M

Jan 8, 2022

im glad to having this course