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Learner Reviews & Feedback for Brand Management: Aligning Business, Brand and Behaviour by University of London

4.9
stars
7,595 ratings

About the Course

Professor Nader Tavassoli of London Business School contrasts traditional approaches to branding - where brands are a visual identity and a
promise to customers - to brands as a customer experience delivered by the entire organisation. The course offers a brand workout for your
own brands, as well as guest videos from leading branding professionals. The aim of the course is to change the conception of brands as
being an organisation's visual identity (e.g., logo) and image (customers' brand associations) to an experience along "moments-that-matter"
along the customer journey and, therefore, delivered by people across the entire organisation. Brands are thus not only an e...
...

Top reviews

SS

May 24, 2023

To be honest really i will miss the wonderful teacher. the way he took the class and explanation was outstanding. i recommend learners to take this course to have the clear idea of Brand Management.

SS

Apr 19, 2020

Professor Nader has been immensely helpful in bringing about a change in the way i viewed Brand Management. The course is well framed with lots of good examples and interviews. A wonderful experience!

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2001 - 2025 of 2,724 Reviews for Brand Management: Aligning Business, Brand and Behaviour

By Danique D

Mar 15, 2021

Great course, very insightful

By George

Jan 24, 2021

Great Teacher! Learned alot!

By CHIRAG

Oct 4, 2020

VERY INFORMATIVE & FUN DOING.

By Nazrin A

Sep 21, 2020

VERY THANKFUL TO THIS COURSE!

By Suvankar D G

Aug 2, 2020

This course is outstanding...

By Priyanjali M

Jul 7, 2020

it was very helpful learning.

By Abhishek R

Jun 9, 2020

Thank you Mr Nader Tavassoli.

By PAAVAN P

May 17, 2020

Professor Nader is super fun.

By Matthew C

Apr 19, 2020

Great well thought out course

By Htet A K

Mar 28, 2018

Great teaching and assignment

By Renata P

Nov 9, 2022

Fantastic! A great learning!

By pim d l

Jun 2, 2022

very intresting and helpfull

By Giulia Q C

May 2, 2021

Really good course. Love it.

By MUHAMMAD Y N

Dec 22, 2020

this subject definitely nice

By Phoebe T

Jul 15, 2020

Great and insightful course!

By Teena R

Jun 25, 2020

I really enjoy this course .

By Essien T

Jun 15, 2020

GREAT COURSE, GREAT LECTURER

By Udara k

Apr 19, 2024

Iiwwwowowooowowoowowoowowio

By Rahul W

Jan 31, 2023

great learning experience .

By Mohamed A A E

Apr 20, 2022

it is the best course i had

By Venkatesh R

Jan 5, 2022

Good lectures by Instructor

By Yun T H

Jul 24, 2021

Thanks for professor Nader!

By Karin W

Jul 20, 2021

Really got a great insight

By Tusharika t

Jul 12, 2021

its so good we learn a lot